Content creation and content marketing are all the rage. They’re in demand. They’re hot, heavy, and happening.
Google’s all over the concept of high quality content: it’s rewarding high search rank to sites that offer reliable articles, podcasts, white papers, videos, webinars, and news releases.
Forward-thinking companies are also on board: they’re posting original, valuable content on reputable third-party sites in an effort to drive backlinks to their own sites and increase marketplace familiarity with their products/services.
While content creation, content marketing, and content distribution are effective ways to ramp up awareness of your solutions and generate leads, there’s a secret ingredient in the recipe that’s often overlooked. It’s an oh-so-simple enhancement that – if strategically implemented – could turn your content creation/marketing efforts into a 24/7 thievery machine that siphons off your competition’s potential sales.
It’s SEO-ification of your multimedia content, and here’s how to do it:
- Research the keywords that your customers would use when they’re looking to gain information about, or to buy, your product/service. These “bling” keywords could be found by consulting with your sales team – especially the folks in the field – who would ask their clients the exact words, phrases, and strings that they type into a Google or Bing search field when they’re in buy mode.
- Compile a list of your sales force’s blingiest keywords – let’s call them your “uber-bling” keywords – and sprinkle them (where appropriate) throughout the body of your to-be distributed content.
Once it’s SEO-ified, your distributed content will appear in listings when the uber-bling keywords that you’ve inserted are searched. This would not only deliver instant search rank for the content, it could also ultimately divert traffic from your competitors’ websites (that happen to include the same uber-bling keywords in their site copy) directly to yours.
High quality content that’s been carefully created, marketed, and distributed is exactly what Google and potential buyers are looking for. The same high quality content that’s been SEO-ified with the right uber-bling keywords can also turn your competition’s prospects into your customers.
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