For this Making Monday’s better post I wanted to talk about what is often the most common and mundane part of the Monday routine and that is the sales team conference call. It’s hard to imagine a way to shake up what is seen as a rite of passage into a week of sales activity, but I came across a product that in a very simple way, does just that and as would be expected in this blog – also illustrates a point in sales and sales management.
First let’s look at what is wrong with the Monday morning conference call. To start, everyone has to remember to dial in. Then they need to look up the number and PIN – which can actually be dangerous if they happen to be driving to an appointment. Next the team generally spends the first 5 minutes greeting people as they dial in, or waiting on hold for the sales manager to join after being delayed on some other call or meeting.
So why is it that conference calls require us to call in and deal with these hassles? Why do we subject our clients to the same frustrations when we want them to join a call – why not just call them? That’s exactly what ZipBridge does, an innovative new way to host a conference call. With ZipBridge the leader launches the call for a group when he or she is ready, and everyone receives a call and is bridged together as they answer. No delays, looking up PIN’s or sitting on hold.
There are a ton of conference calling products on the market and undoubtedly yours is working fine based on how you use it. But ZipBridge (ZipBridge.net) shows the status quo is not always the best solution – and that is really the message you are communicating to your sales team. That there is often a better more efficient way to get things done if we think outside the box and keep our minds and eyes open to alternatives. That can range from operational efficiencies to finding new ways to illustrate the value of your service or product to your prospective client. If innovation can be found with the trusted and true Monday morning conference call, who knows where else it can be applied!
Let me know how you make life better for your sales teams and more efficient as well.
Ken Thoreson “operationalizes” sales management systems and processes that pull revenue out of the doldrums into the fresh zone. During the past 14 years, our consulting, advisory, and platform services have illuminated, motivated, and rejuvenated the sales efforts for partners throughout North America. His latest book is: “Leading High Performance Sales Teams”.
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