A logo is an essential part of your business branding plan. You might be a small activity operator in a coastal beach town, but that doesn’t mean you don’t need a logo that allows people to instantly recognize who you are and what you do. There’s even more competition out there online, so you need... More »Tour Operator Logos: The Value of Creating a Good Logo
I appreciate not everybody works for casual organizations that allow for some edge or rebeliousness to be injected into their marketing efforts. However, people still do business with people and people have personalities so therefore your marketing should too. And it should be a fucking cool personality. The most interesting people I know are not “average”, instead... More »Break the Rules: Three Tips for Badass Marketing
Of the things I despise doing such as mowing the lawn and doing my taxes, returning broken items to the store ranks near the top. I once tried to return a new laptop because the screen didn’t work. My high expectations as I pulled it out of the box turned to immediate frustration as I... More »Is Your Content Marketing Broken?
A car without gas is a useless hunk of metal. Likewise, a marketing platform – whether it’s a blog, marketing automation software, or a Facebook page – won’t drive your brand anywhere without killer content. With that in mind, we caught up with Joe Chernov of Kinvey, Mike Volpe of HubSpot, and David Balter of... More »7 Tips for Fueling Marketing Campaigns with Content: Insights from Joe Chernov, Mike Volpe, and Dave Balter
If you’re in software, an industry that creates more buzzwords per annum than every other tech sector combined, you’ve likely heard the phrase “user-centered design.” But unlike an email that uses the word “leverage” eight times, there are a lot of good ideas behind this bland corporate phrase. The basics How many interfaces do you... More »User-Centered Design: The Biggest “Duh” Moment in Tech
Fact: Content marketing is the new darling of social business and has dominated the conversation over the last few years. The numbers speak for themselves. There were roughly 50,000 blog posts and over 100,000 tweets just on content strategy in the last year alone. When we published our first ebook in 2011 on Content Supply... More »Another Blog Post About Content Marketing
There is no denying the importance of social media. It is undoubtedly a powerful marketing channel. But did you know the secret sauce of a successful social media presence is generating original highly shareable quality content! This should be among your top marketing objectives. Publishing content that gets widely shared on social media is good... More »5 Tips for Creating Quality Social Media Content
Over the last few weeks, we’ve been talking a lot about mobile-friendly emails. From simple strategies that will help you create mobile-friendly emails, to data that supports why mobile needs to a part of your email marketing — we’ve been focused on helping you make the switch to mobile-friendly email design. You may still have... More »Why Mobile Should Simplify Your Email Marketing Not Complicate It
As some of our clients might know, I’m in the processing of moving from my home state of Kentucky down to Florida. While making three trips by car in the last two weeks isn’t the most fun experience, there has been a silver lining: Folks Southern Kitchen in Marietta, Georgia. Tired and exhausted, my dad... More »Case Study: Folks Southern Kitchen
Is this little hotel room presentation cute, or what? A couple of weeks ago my colleague Katie and I went to an all-day meeting in Virginia Beach, VA where we stayed at a Hilton Garden Inn. The property was well located, surrounded by perfect café and restaurant options. We received a pleasant welcome at check-in.... More »Sometimes Appearances Really Count
Just How Important Is Proper Grammar When it Comes to Business Presentations? It takes more than just good speaking skills to give a top-notch business presentation. Good writing speaks volumes about the person and company behind the presentation. No matter how strong the content being presented, if it’s littered with grammatical or spelling errors, it... More »Important Grammar in Business Presentations
I’ve always been a fan of the television medical drama “Grey’s Anatomy,” a show that follows the fictional lives of surgical interns and residents as they evolve into expert physicians at a Seattle hospital. Even in the seasons when the writers seemed to be on an extended vacation (season four), the show’s complex characters and... More »Medical Drama Misses Mark on Crisis PR
Marketing automation has become the secret weapon of the sales department. Forward-leaning sales teams have figured out how to benefit from marketing automation, beginning with integrating it into their CRM systems. This gives the sales team an end-to-end view of a prospect’s lifecycle, and useful information to engage in relevant conversation with prospective buyers. There... More »Two Concrete Ways Sales Can Benefit from Marketing Automation
Have you ever seen someone lose their cool during a television interview – (Joe Biden, maybe?) Perhaps you remember an interview where the person struggled to answer a question, or answered it badly – (Sarah Palin springs to mind.) Think back to some of the presidential candidate interviews, as well as interviews with high profile... More »Why All Your Firm’s Executives Need to be Media Trained
Almost all brands with a decent social media presence have at some point leveraged the ongoing sixth season of the Indian Premiere League. While some being the sponsors have had to engage their online community, many others made good use of the season with a range of clever campaigns weaved around the IPL. But, this... More »Cadbury Dairy Milk India Scores With The Shubh Aarambh League This IPL6
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