Remember when the term “junk mail” referred to unwanted catalogs and coupons that you somehow were signed up to receive? Some even went as far as to only say “To Current Resident” before your address, not even bothering to learn your name. Well, today there is a whole new form of junk mail we receive,... More »Reduce Visitor Anxiety, Be Prepared!
Sales & Marketing
All Sales & Marketing Articles
Brand names carry deeper meaning in China than elsewhere, so you need to make sure that yours tells the right story. More »How to Pick the Right Chinese Name for Your Startup
I went out with some old college friends this weekend for a rare night on the town. Yet, despite the fact that we hadn’t seen each other all in one place like that for almost two years, most of the night was spent with nearly all of us doing just one thing: Staring at our... More »Glued to Your Smartphone? Unified Communications are for You
Sales and Marketing integration. It’s such a nice theory, but yet in so many companies, the Sales team isn’t happy with the amount or quality of leads being generated by Marketing. Marketing is frustrated that salespeople won’t give them the time of day, never mind appreciate that Marketing exists for one reason: to support Sales.... More »Are your Sales and Marketing Teams Playing Nicely Together?
When journalists call me to evaluate sales numbers during a specific cycle, they usually want to talk about simple year-over-year comparisons. But those are the wrong conversations to be having. Instead of measuring the year-over-year sales change of a product or a sales campaign, we need to be adopting a more customer-centric line of thinking... More »Rethinking Product Impact Through the Lens of Customer Centricity
A video featuring what appears to be a working hoverboard has been debunked, but the hype it generated shows how powerful viral ads can be. More »That Hoverboard Video Was All a (Clever and Innovative) Hoax
It’s the latest craze, the emerging brand sponsored content site where companies pump out content off of their corporate website with the hopes of connecting to their target consumer in a way that doesn’t feel “Salesy” Visit sites like Forbes or Inc. and find brand sponsored content from global companies like SAP, Disney and EMC... More »The Rise Of Brands As Media Companies
Online reviews are now essential to most shoppers’ purchasing decisions – and that’s exactly why you cannot afford to ignore them any longer. Online reviews are essential The statistics are clear – online reviews are now an essential part of the consumer’s buying process: 79% of consumers trust online reviews as much as personal recommendations.... More »The Pitfalls of Online Reviews
“Myths are public dreams, dreams are private myths.” Joseph Campbell, the late author and expert on mythology, said this and I agree. We tell ourselves myths to survive. Societies create their own mythologies to make sense of the world. Businesses are no different. There are myths about customer experience which come up over and over... More »10 Myths Which Persistently Stifle The Truth About Customer Experience
If you’ve discovered that your mobile phone is a great way to tackle a load of emails quickly, you’re not alone. “People use their phone to screen email a lot.” explains Cindy Krum, author of “Mobile Marketing: Finding Your Customers No Matter Where They Are” and founder and CEO of mobile marketing consultancy MobileMoxie. As... More »Email Marketing Tips to Mazimize Your Mobile Impact
Content has become a beneficial marketing tool for companies of all sizes looking to engage buyers, collect valuable behavioral data and educate prospects. While content can be a precious asset if used correctly, many marketers are struggling to understand its impact on the company’s overall revenue. Although marketers can obtain a large amount of data... More »Marketers Look To Channels, Buying Stages When Measuring Content ROI
Many of us, including myself, don’t think about our ideal customer enough. You know who I am talking about, the one who is an exact fit for your business; one who listens to your ideas and, most of the time implements them; or maybe she buys a product you sell over and over. Regardless, whether... More »With Customers, Be a Dog
A majority of people are now opening emails on mobile devices. Yesmail Interactive’s Q4 2013 research found that mobile email’s share of all opens grew 5% last quarter to claim 55% of the total. As a result, revenue from mobile devices increased 52%, compared with 18% from desktop. Mobile orders also jumped 58% and now... More »Why You Need to Optimize Email Marketing for Mobile Users
The new, critically lauded, Facebook app has arrived. Here’s how to write for it. Facebook launched its newest mobile app: Facebook Paper last month. The app, which is currently only available for iOS, offers a very visual, newspaper-like option for viewing the Facebook newsfeed. It has a simple design, but allows users to choose their... More »Facebook’s Paper for Content Marketers, What You Need to Know
Measuring return on investment (ROI) is a crucial part of any marketing initiative, but has become increasingly difficult in the age of online marketing. While measuring the return on certain types of marketing campaigns in terms of dollars and cents is seemingly simple, measuring content marketing ROI is not so cut and dry. I wrote... More »Getting Stuck On Measuring Content Marketing ROI?
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