In an ideal world, we would never have to worry about switching Web hosts – our site would remain happily housed at the current hosting provider’s facility with great load times, low costs, and 100 percent uptime. Unfortunately, the world is not ideal and this perfect scenario rarely – if ever – exists. How Web... More »How to Switch From one Web Host to Another (Step-by-Step Guide)
Sales & Marketing
All Sales & Marketing Articles
It’s that time of year again! Super Bowl Sunday! And as marketers we couldn’t be more excited. Not for the game, mind you, but for the ads! That’s where the most competitive battle really takes place, with businesses spending millions on a single ad they hope will drive awareness and jumpstart sales. Most companies, however,... More »Lessons from the Super Bowl on How to Dominate the Playing Field with Call Tracking
Imagine a room full of 6th-graders telling their teacher, “I can’t wait till we get to do another Reading project!” In no way was I this enthusiastic about my school projects when I was 11 years old (in the early 90s)! These days, schoolchildren are using technology to create increasingly complex projects. In addition to... More »Can Advertising Techniques be Used to Teach Schoolchildren?
Content marketing—including blogs, webinars, and white papers—is the heartbeat of successful digital marketing. It can make a boring product exciting, a confusing message clear, a soulless website come alive, and perhaps most exciting of all, the catalyst to growing your company—and your career. Most marketing leaders agree on the importance of content marketing. But when it... More »Study: Content Marketing is the 3rd Most Coveted Skill for Digital Talent
When building a business or career, you are always conscious of your reputation and “brand.” And nothing can be more powerful or damaging than the things you say or talk about most. Below are three statements or conversations that people tend to frequently use or talk about that can be quite damaging or at the... More »Stop Talking About These Three Things!
Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” This worries me. Marketers sometimes see automation as a silver bullet.... More »Marketing Automation Is Not Marketing Strategy
With the 2014 Winter Olympics just a few weeks away, one of the biggest feel-good stories to emerge has been the fundraising efforts of the Jamaican bobsled team. Needing thousands of dollars to make it to Russia, people from all around the world have pledged funds and support to help the Jamaicans compete at Sochi. Of... More »Three Business Communication Lessons From “Cool Runnings”
How many famous people—authors, entertainers, politicians—do you follow on social media? Statistically speaking, it is likely that you follow the Twitter feed for President Barack Obama, or perhaps another political figure. Justin Bieber has been in the news recently, and even amidst scandal, he continues to rack up new Twitter followers. Meanwhile, there are countless... More »What’s Your Author Platform?
A Healthy Brand is more than just a name and a logo. The best brands are living, breathing entities. A brand can become a company’s most valuable business asset. When effectively managed, brands don’t depreciate. Brands can also become a truly unmatched source of differentiation. There are few ways to provide inimitable differentiation today, and... More »The Healthy Brand: Take Your Brand From Good to Great
Looking for ways to give your email marketing campaigns a boost in the new year? Here are 14 easy email tactics to try. Good luck! (Scroll down for text only.) 14 Email Tactics to Try in 2014 from sherrychao 2. Segment your lists All subscribers are not created equal, so it’s time to stop sending... More »14 Email Tactics to Try in 2014
You have to admit that prospecting and generating B2B leads is not a joke. There are just too many of you in the business that it becomes too difficult to stand out and attract the attention of business prospects. This is the reality that you have to face in every B2B telemarketing campaign that you have... More »How Content Marketing Can Push Your B2B Telemarketing Campaigns
A new book by two authors from MIT’s Center for Digital Business heralds what most of us already know, that we’ve automated and digitized ourselves right into a Second Machine Age, a new age where machines aren’t now just able to do work, but also think. Many worry, and rightly so, that this Second Machine... More »Customer Service: Humanity’s Holdout in the Second Machine Age
Yesterday, as I do on every Tuesday, I read Jeffrey Gitomer’s excellent sales newsletter, as you should too if you want to be a superstar in sales. One of the guest articles really made an excellent point: The topic was, you guessed it, cold calling. The author explained that up until the early to mid... More »How The Internet Has Killed Cold Calling
Great content is the fuel that powers marketing automation — without a steady stream of compelling content, marketers struggle to keep audiences engaged and sales pipelines filled. Savvy marketers realize there’s already a wealth of rich marketing content available to them through the conversations of their customers. So, where can you find that engaging, authentic,... More »Customer Community: Your Best Source of Content Marketing That Writes Itself
I’m currently having a man crush, er…eatery crush…with Chipotle. Funny thing is, I don’t think I’ve ever even eaten at one, and the closest one is about a half-hour away, in a direction I never really go. But as a small business owner, and a marketer, I just love their business model, and how they... More »Content Marketing and Storytelling: How Chipotle is Raising the Bar
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