I have to admit I’m a bit nervous. Over the last couple months I have been interviewing with companies to pursue opportunities (am sure you heard by now my company was acquired by Oracle and I am just not a fan of large corporate environments) and had the great pleasure of meeting all types of... More »What Does ‘Inbound Marketing’ Mean To You?
Sales & Marketing
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Attracting and retaining customers today, especially younger generations, is all about giving them more choices for when and how to interact with your organization. An Avaya survey of contact center clients showed that “new” communications channels, such as mobile apps, Web, text, video and social media, are growing rapidly while use of traditional voice channels... More »Engaging Customers on Their Terms
The mythical “Marketing Unicorn” – able to produce closed-loop reporting in a single bound. Buzzing along its side are the “Database Fairies” with the ability to gather any and all data, no matter the platform, accuracy, or detail. Marketing Unicorns and Database Fairies prance into your marketing automation system in the middle of the night,... More »Chasing Marketing Unicorns – Developing Revenue Marketing Metrics
Web design has come a long way since its humble beginnings in the latter part of the 20th century. It’s no longer enough for a website to simply display information. Messy and over crowded pages went out of fashion with shell suits, and today visitors expect websites to be user-friendly and beautifully designed as well... More »Responsive Website Design – A Must For A Great Visitor Experience
At first, when certain retailers started going out of business, I was sad to see them go. I felt I was going to miss the shopping experience of getting in my car, driving over to one or more places, finding a parking spot and then wandering each store, looking for the merchandise in which I was... More »Why Online Business is the Only Way
I’m going to be honest, I never really get into March Madness. Sometimes I’ll fill out a bracket, picking teams based on which color uniform I like better of course. This year I didn’t have a big interest in it – that is until I saw an email come through my inbox about our first... More »Have You Tied March Madness to Your Inside Sales Team Contests Yet?
If you have a business then you will want to use everything you can to make it succeed online. Here are 10 ways that Google Analytics can help in making this possible: 1. Keyword Usage Google Analytics shows what words and phrases are doing the best to attract customers. It shows the rate people search... More »10 Ways Google Analytics Can Help You Grow Your Business
There are several people asking the same question: “How Long Does It Take for Content Marketing to Work?” In today’s video, Arnie Kuenn uses different studies to talk about the expectations behind content marketing and how to get ROI from your content. Transcription Hi. I’m Arnie Kuenn, and I’m here to answer a question we... More »How Long Does It Take for Content Marketing to Work?
If you’re already using Google Adwords to run your pay-per-click (PPC) campaigns, you may have noticed some changes within your Adwords campaigns recently. In February, Google released the option to upgrade to Enhanced Campaigns. By mid-2013, all campaigns will be automatically upgraded to Enhanced Campaigns. What does this mean for you and your business? Let’s... More »Google Adwords Changes You Want to Know
Advertising (especially digital) has earned a reputation as something interruptive, and therefore, unwanted. Selling earned the same reputation back in the days of the stereotypical fast talking salesmen. In both circumstances, the problem was not with the medium for communicating the message – it was the message itself. While social media has in many ways... More »Advertising That Enhances the Media Experience Works
In her Seven Sins of Email Marketing article last week, Lydia highlighted several common email faux pas. As I read through the list of things to avoid, I recognized each one as having recently landed in my Inbox. And I marveled that in this age of sophisticated online marketing it was shocking that many companies... More »3 Reasons Why Email Campaigns Fail
There’s a new model showing up on the Internet that I find extremely disturbing and I want to “out” it right now. Usury is usually defined as the practice of making unethical or immoral monetary loans, typically because of extraordinarily high – e.g., usurious – interest rates. But I am seeing a new model of... More »Usury of a Different Kind
I have lots of conversations with people about ROI. Marketers, CFOs, and CEOs alike are focused on the best approach to tracking and computing a return on their marketing and sales investments. But what is interesting is that while there are so many variations of ROI discussions, so many of them have nothing to do... More »The ROI of a Lean Mean Sales Machine
As a business owner, you have a rather daunting task on your hands when it comes to selecting an image that will represent your brand. A logo is something that’s going to speak for your business for many years to come. When someone looks at a product on the store shelves or an ad on... More »How to Express Your Logo Vision to Your Designer
Ah, the never ending question – what makes a good lead a good lead? Well I hate to say it, but it depends. It actually really depends on your specific situation – your business, what you sell and how. But there are a few items that will help give you guidelines for when a lead... More »3 Things That Make a Lead a Good Lead