“It’s true I deceived you but I wasn’t lying.” The statement, spoken brazenly by a work colleague, momentarily floored me. I thought deception and lying were the same thing. A little bit of research suggests there may be a difference. In ‘Why Leaders Lie: The Truth About Lying in International Politics’, the author claims there... More »Deceiving Without Lying
We recently released the results from one of our customer campaigns, in which our client saw a dramatic increase in new qualified sales leads (more than 600%) in one month. The overall impact of the campaign has produced an increase in sales revenues exceeding the combined digital marketing efforts from all of 2012. What was... More »Recipe for a Wildly Successful Multichannel Campaign
Wrigley Field’s famous “Curse of the Billy Goat” started in 1945 when Billy Sianis was escorted out of a game because his pet goat was disturbing other fans. He responded with “Them cubs, they ain’t gonna win no more,” and the cubs haven’t won a National League Pennant, let alone a World Series, since. Multiple... More »Critical Minute: Restore Wrigley vs. Curse of the Billy Goat
SEO industry is always in the hunt for a creative content. People have realized the importance to put some high quality content in their blog, website and other platforms to promote their businesses efficiently. Personally, I completely agree with the sentence “Content Isn’t King. Trust Is King”, truly said by Bernadette Coleman, the CEO of Advice Interactive... More »A Successful Content Creation Campaign, With a Content Editor
Your company or organization may already be hosting great events, but are you developing a sound content marketing strategy to make those events more engaging? Are you actually turning events into content? Events pack a powerful content marketing punch, because people attending events will remember their experience at your event far longer than they’ll remember... More »8 Ways to Transform Events into Powerful Content Marketing
As a small business owner, you’ve probably thought to yourself, “I’m not a salesman (or woman), how am I supposed to market myself or product?” The beauty of marketing is that you can sell without actually selling. But how can this be? I’m going to focus on social media marketing for the sheer fact that... More »Death of a Salesman: The Art of Selling Without Selling
What do retail leaders know about store promotions that you don’t? In a new report released last month, Retail Systems Research (RSR) uncovered common practices from retailers winning the war on store promotions and contrasted it with organisations struggling to get it right. While the research focused on pricing strategies, it would be hard to... More »What Leading Retailers Know About Store Promotions
If you’ve been writing for the web long, you’ve probably heard of the 4 U’s formula, which says that content should be Urgent, Unique, Useful, and Ultra-specific. Originally developed by business coach and serial entrepreneur Michael Masterson, this formula works wonders for headlines, titles, and email subject lines, but with a little tweaking, it can... More »4 U’s of Web Copywriting: Tips for Writing Great Headlines & Copy
Undertaking a redesign is usually a pretty big project. In addition to the actual design work, there are so many little details related to SEO and marketing that you need to consider. To help you out, here are some of the common problems you want to avoid: Don’t forget to add your Analytics code to... More »Site Redesign: Avoid These Mistakes
It’s now common and accepted for an online business to have customers from different countries and if you run any kind of business online then at least at some point of time you would have come across clients with foreign accents. In some cases foreign sales constitute a very important part of an organizations revenue.... More »How to Make an International Content Marketing Strategy
Our friends over at the Content Marketing Institute published a fabulous article recapping “The Top 10 Content Marketing Strategy Lessons from the Last 15 Years.” The insights here come from CMI executive director Joe Pulizzi, a guy who paid his dues as an on-the-ground marketer before founding the Institute. (Learn more about CMI) We’ve abbreviated... More »Content Marketing Lessons Learned, from the Content Marketing Institute
With email, it’s impossible to customize your content for every different mobile device on the market. Unless, of course, you have the time to code many, many different templates… And we all have that kind of time these days, right? Sure. An alternative would be to send the same content, in the same template, to... More »Responsive Design: The Key to Mobile Email Engagement
Think of web television as a nuclear family. It all started with TV — the traditional type. Along came the web, which, in many ways, was TV’s polar opposite: interactive, responsive, progressive. As much as TV was about tradition, the web was all about change. From this unlikely pairing came little programs that, when viewed... More »3 Tips for Winning at Brand Storytelling With Webisodes
When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After all, the word “media” literally refers to being an intermediary (note the word “media” embedded in “intermediary”). If newsmakers could now reach their audiences directly... More »What’s Changed, What Hasn’t in Media Relations
Email marketing and social media together are powerful tools for building a following for your business. But how can they help you as a local small business owner? Welcome to the tribe mentality. Your tribe is a fiercely loyal following of customers who are excited about your business. Using the connecting power of social media... More »Encouraging Repeat Business: 3 Ways To Build A Tribe Around Your Brand
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