Content has become a beneficial marketing tool for companies of all sizes looking to engage buyers, collect valuable behavioral data and educate prospects. While content can be a precious asset if used correctly, many marketers are struggling to understand its impact on the company’s overall revenue. Although marketers can obtain a large amount of data... More »Marketers Look To Channels, Buying Stages When Measuring Content ROI
Sales & Marketing
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Many of us, including myself, don’t think about our ideal customer enough. You know who I am talking about, the one who is an exact fit for your business; one who listens to your ideas and, most of the time implements them; or maybe she buys a product you sell over and over. Regardless, whether... More »With Customers, Be a Dog
A majority of people are now opening emails on mobile devices. Yesmail Interactive’s Q4 2013 research found that mobile email’s share of all opens grew 5% last quarter to claim 55% of the total. As a result, revenue from mobile devices increased 52%, compared with 18% from desktop. Mobile orders also jumped 58% and now... More »Why You Need to Optimize Email Marketing for Mobile Users
The new, critically lauded, Facebook app has arrived. Here’s how to write for it. Facebook launched its newest mobile app: Facebook Paper last month. The app, which is currently only available for iOS, offers a very visual, newspaper-like option for viewing the Facebook newsfeed. It has a simple design, but allows users to choose their... More »Facebook’s Paper for Content Marketers, What You Need to Know
Measuring return on investment (ROI) is a crucial part of any marketing initiative, but has become increasingly difficult in the age of online marketing. While measuring the return on certain types of marketing campaigns in terms of dollars and cents is seemingly simple, measuring content marketing ROI is not so cut and dry. I wrote... More »Getting Stuck On Measuring Content Marketing ROI?
According to a new article by CRMproductReview that aggregated a lot of industry data, adoption of Marketing Automation Platforms (MAPs) worldwide is projected to grow by a whopping 50% per year. In its State of the Marketing Technology Industry, big data analytics company Mintigo shows market leader HubSpot used mainly in SMEs with 78% of... More »Trends & Benefits of Marketing Automation
The ways in which people consume content have changed pretty drastically in the last few years. With most printed media now available in digital format too, an increasing number of people are naturally turning to their computers and smartphones to find the information they need. This can be seen as a hugely positive shift in... More »Are Journalists Better Placed In Content Marketing?
With NBC streaming the action at the Sochi Olympics via its Sports Live Extra app, digital coverage via smartphone and tablet jumped to 60,000 hours – up from 25,000 hours during the 2010 Vancouver games. Pew Research even reported that NBC’s app was downloaded on 9.9 million mobile devices and delivered more than $50 million... More »Marketers Go for Gold With Mobile
Welcome to another installment of “90 Seconds of Design with The Beard,” featuring me, Spencer P, Lead Graphic Designer at SyneCore. One of the latest trends that has been hitting the newsstands is “storytelling design.” While the pros may be calling “responsive web design” and “simple design: the top trends. Storytelling design may just have... More »Is Storytelling Design the Future of Website Design?
Sick. Stoked. Snowboarding. The three words tend to go together in some countries. The winter sport has a lot of its own vernacular – “sick” can mean great, and “stoked” can mean “feeling good.” But, when Sage Kotsenburg won the Gold Medal for snowboarding in the Winter Olympics in Sochi, Russia, that’s not what Russian... More »Competing in Translation: Olympic Snowboarding and the Nuances of Language
When done carefully and thoughtfully, animated video can be used as a marketing tool to explain, simplify, and beautify some complex (and perhaps otherwise dry) ideas and concepts. Sometimes those come in the form of the explainer video. These are short, often animated explanations of a brand’s overall set of goals and/or mission. According to... More »Animated Videos Used to Simplify Complex Ideas
Email marketing continues to grow – but are you considering all the platforms your campaign will be viewed on? If not, you run the risk of losing a prospect’s attention the moment they see your email… Email marketing continues to grow – but are you considering all the platforms your campaign will be viewed on?... More »Do You Dare to Ignore Mobile Users for Email Marketing
Employees now more than ever are choosing to work from home offices, from the road using smartphones, or in some cases, from abroad. Whether your business is looking to attract talent by offering work flexibility, seamlessly integrate remote staff, or to simply become more responsive to clients, the best path to follow is the one... More »4 Tips to Keep Employees Connected
Reddit. The front page of the Internet. That’s the motto, right? That’s what Reddit fanatics claim, isn’t it? That might be fine-and-dandy for the digital elite. But for today’s PR counselor, I say the front page of the internet is none other than Digg (and this article seems to agree). Yeah, that Digg. The Digg... More »Why Digg, Not Reddit, Is A Must-read For PR Pros
What if a marketer was only as good as their content marketing tools? I believe there’s actually much more truth to that statement than many of us realize. The brands that succeed at content marketing are those that take an agile stance. Not only should you constantly evaluate and re-evaluate your approach, you should take... More »21 Content Marketing Tools To Use In 2014
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