One of the most widely accepted "rules" of business is to avoid controversy. Someone must have forgotten to tell Nick Palmisciano, Tom Amenta, and Tim Kennedy—three of the founders of Ranger Up, a hugely successful web site devoted to military gear and fearless advocacy. More »Ranger Up Markets Military Gear—and an Unapologetic Lifestyle
Sales & Marketing
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The FTC held a workshop this week, putting native advertising under the microscope with an eye towards possibly introducing new guidelines to regulate the practice. Native ads: new name for old practice Native advertising on the web is fairly new but the FTC has long regulated ads disguised as content under its Section 5 authority,... More »Is The Native Advertising Party Over?
Roller derby, a fast-paced, aggressive sport with origins in the 1930s, has been making a comeback in recent years, with grassroots teams springing up across the United States, Canada, and abroad. Because of its homegrown nature, roller derby has had little use for traditional marketing, but the sport has more than a few characteristics that... More »What Marketing Can Learn from Roller Derby
How many webinars have you sat through in the last year? How many were memorable? How many gave you one nugget of information you didn’t already have? Let’s lower the bar a little…how many were interesting? And how many did you click off when you realized not much was going to happen? Webinars are a... More »10 Tips for Creating Compelling Webinar Content
Bezos Centers Amazon’s Entire Ecosystem Around Client Experience Perhaps Jeff Bezos in his 60 Minutes interview said it best when he said… “Even though our pricing elasticity studies show us time and time again that we should raise prices we don’t.” I mean, what is a better source of client focused inspiration than a quote... More »Why Leaders Must Enable Customer Experience
The systematic action of saying you’re sorry and using a buzzword have totally opposite effects. Imagine you work at a coffee shop. Someone asks for you and orders an extra sweet caffè latte. You get one. As you go back to the table, you trip and spill the entire drink on your customer’s lap. “I’m sorry”, you... More »The Difference Between “Sorry” and a Buzzword
Are you making use of email in promoting your blog? In the midst of building their presence on the top social media like Facebook, Twitter, Pinterest, Linkedin, etc. and then experimenting with the latest ones, many blog owners forget about the importance of email and the necessity to build a list. Email can be a... More »7 Stats to Help You Rapidly Increase Blog Email Subscribers
Email marketing is a valuable strategy that can increase your customer base and provide customer interaction, as well. There are so many different ways to use email marketing that it can be overwhelming. Here are some of the many benefits email marketing can bring to your business. Provide exclusive content in your marketing emails. By... More »8 Tips for Better Email Marketing
If there is one constant in the world of digital marketing it’s that change occurs every day, every minute, and every time you think you’ve caught up. It is possible, however, to stay ahead of the curve. To do so you have to know you’re already there. For example, my agency created its first Content... More »Build Your New Website in Responsive Design – Or Perish!
Weighing the value of content creation and management versus social media marketing is a bit like asking whether the chicken came before the egg. Prior to the advent of social media in the early 2000s, businesses were obsessed with SEO and SEM for driving sales. In the early days of Icreon, we quickly strove to... More »Why a CMS is Crucial for a Social Business
Some brands think it’s old school; others think its limited use might not warrant the human resources investment, but for customer satisfaction ratings, the numbers don’t lie. Consumers who use live chat for service and support talk it up as one of the most satisfying support channels available today. Stats from the new eDigital Customer... More »One of the Best Customer Service Channels You May Not Be Using
Wondering why you can’t seem to connect with your audience on mobile? Chances are you’re working hard to deliver a mobile experience that mimics the most successful digital marketing campaigns. Unfortunately, those strategies were developed for desktop and laptop environments. Brilliant as they are, the same strategies won’t address the needs and behaviors of mobile... More »Mobile Marketing Strategy: Build Customer Relationships on Service and Value
Many organizations think they are “best in class” when it comes to customer service, but few customers would agree that they really are. “Best in class” is a term that is often used to refer to companies that tend to set the standards for the industries in which they labor. In many instances, those standards... More »What is Best in Class Customer Service?
The world is now driven by collecting numbers for the sake of looking popular. Content marketing measurement should never be a collection exercise. A mirage in the desert approach relates to people thinking that something looks important when in fact it can be pretty insignificant when it comes to measuring what’s right for your business. Metrics Aren’t Measured By Likes... More »The Mirage In The Desert Approach To Content Marketing Measurement
“Whenever I say “Social is more than media,” people resist. It’s as if the two words (social and media) are now permanently fused together. But they shouldn’t be. The fact that they are joined at the hip in so many people’s minds means that marketing agencies alone are thriving and making money–but we are collectively... More »Social is About Co-Owning a Brand With Your Customers