Meet my friends Pam and Ron. Pam has been trying to hire a marketing specialist for months. Not enough experience, too much experience, degree in botany, no industry experience; the list of reasons not to hire someone is endless. Ron, on the other hand, has been wandering, with his spider plant, around the parking lots... More »Marketing Recruitment is Broken Part 1: Bethany’s Revenge
Sales & Marketing
All Sales & Marketing Articles
Question: What’s your best tip for increasing customer loyalty? Question by: Ashley Always Over Deliver “First and foremost, meet the needs of the customer, then take it up a notch and over deliver. Whether you provide deliverables ahead of schedule, throw in bonuses or surprise and delight with cool new features, continue to give more.”... More »11 Tips for Cultivating Customer Loyalty
These days, there’s a very fine line between a company’s “brand” and its “content marketing.” The two terms are almost beginning to appear synonymously. (I’m certainly not the first to suggest it.) But before we get into this messy symbiotic relationship, let’s lay down some definitions to guide the conversation: Branding: Any and all efforts... More »Branding & Content Marketing: 2 Definitions of the Same Thing?
If you had to promote your child, say for an acting career or a contest, you’d have no problem discussing all of her greatest points. You would mention her hilarious sense of humor, some of the strange little words she made up, her outgoing personality, and all of the other things you find particularly endearing... More »Manage Your Marketing: Grappling With Product Developers
Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s been around for 20 years and there’s nothing flashy about it, but it’s reliable, effective, and there’s at least a 50-50 chance it will continue to do it’s job for quite some time to come. In spite... More »24 Exceptional Email Marketing Tips, Techniques and Tactics
Content marketers can learn a lot from the millennials. It’s been said that these young, mobile, and socially savvy consumers value their experiences over their possessions. And it’s for this reason that there are tremendous opportunities for content marketers to tap into this trend and give this demographic an opportunity to share/declare and report on... More »Inspire Powerful Content From Your Brand Fans: 5 Examples and Ideas
Many of us have cobbled tech solutions together to form the backbone of our marketing. Buying a single, comprehensive suite would make everything work together — but does such a thing exist? The answer to that question is complicated. You’ve doubted the power of marketing technology suites in the past because they were often also... More »Choosing the Right Content Marketing Technology: 14 Critical Questions
If you are on a tight budget, yet want to get somewhere with internet marketing then I have the strategies for you. Where most people fail in internet marketing is they don’t do the necessary steps, simply because they don’t have money. Money changes just about everything and that is why I want to help... More »3 Internet Marketing Strategies for People on a Tight Budget
B2B content marketers are hiding behind false excuses for their content marketing challenges. According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). (source) In the Content Marketing Institute’s 2013 benchmarks (released in October 2012, in addition to... More »The Real Challenge for B2B Content Marketers
It’s a question that perhaps you’ve never cared to ask. After all, content marketing and copywriting are basically synonyms, right? While that’s not entirely true, to be successful with your content marketing plan you need to find a way to balance the two so that your content is a hit. Don’t give the hard sell... More »How Are Content Marketing and Copywriting Different?
If I had a $1,000 for every time I heard one of the below statements, I’d be retired and sitting on a warm beach right now! I had a website built by some guy. It’s never worked. We have a website, we just need you to help us get more sales. My current website is... More »Are You Really Ready to Build a New Website or Blog?
Did the headline make your bristle? Or nod your head in agreement? Recently, I saw a speaker who asserted that content is far more important than presentation delivery. Fifty percent of the room nodded in agreement and the other 50% began to argue for the overwhelming importance of excellent delivery. In my oh-so humble opinion,... More »Speech Content Always Trumps Presentation Delivery
Content is king! How you express the words makes all the difference to your business. Additionally, you need to consider how your web pages relate to your entire strategy and how to leverage it to its full potential. The Trinity When you are building your web pages, you need to consider three different groups of... More »Make Your Website Marketable
In the Age of Information, the ability to “curate”, or gather and arrange content, becomes one of the most important skills you can have. After all, the information is out there for everyone to see. What makes you stand out from the crowd is how you locate and present it. This process can be a... More »5 Cool Content Curation Tools for Social Marketers
Last weekend, my friends and I went on a long weekend trip to Las Vegas. It was a great trip full of awesome food and perfect 80+ degree weather (And to all of the tri-state area who got to enjoy 80 degree weather this past Tuesday, YOU’RE WELCOME for bringing that weather back with me).... More »Know Your Brand’s Unique Marketing Message