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Responsive Design: The Key to Mobile Email Engagement

With email, it’s impossible to customize your content for every different mobile device on the market. Unless, of course, you…

Best Gifts for Your Clients

Are you trying to play Santa on an elf's cash…

Checklist: 5 Things to Do Before 2012

Before you ring in 2012, you'll want to get a…

All Sales & Marketing Articles

Sink or Swim: On The Challenges of Becoming a PR Manager
Business 2 Community - Thu, Apr 11, 2013 5:15 PM EDT
Over the course of my career, I’ve come across the full spectrum of managers. The leadership style of your managers – and the one that you ultimately settle on yourself – seeps into everything. While leadership is partly a factor of personality and your past experiences, good managers push themselves to learn and evolve. As... More »Sink or Swim: On The Challenges of Becoming a PR Manager
Influencer Marketing: How to Turn Customers Into Brand Evangelists
Business 2 Community - Thu, Apr 11, 2013 3:50 PM EDT
Online influencers consist of the industry lovers, brand believers and avid followers of your business’ products and services. They can easily be detected through their interaction with your brand’s content via comments, links and shares. Because they value what you’re selling, acknowledge you as a credible source of information, and recognize the value you bring... More »Influencer Marketing: How to Turn Customers Into Brand Evangelists
Touchtalent Targets To Touch A User Base Of 18M By 2015, Says Founder Ankit Prasad
Business 2 Community - Thu, Apr 11, 2013 2:40 PM EDT
“Need for appreciation and recognition is one the many fundamental needs of human beings. People have an inherent need to share what they create and seek appreciation for their creations. Touchtalent addresses the need for appreciation of creative people,” says the proud Founder of Touchtalent, Ankit Prasad, who is yet to graduate from IIT Delhi... More »Touchtalent Targets To Touch A User Base Of 18M By 2015, Says Founder Ankit Prasad
Future of Social Web Marketing: 4 Tips
Inc - Thu, Apr 11, 2013 2:27 PM EDT
Blink and you've missed a development on the social Web. GrowCo speaker Howard Tullman breaks down what marketers need to know to connect. More »Future of Social Web Marketing: 4 Tips
Digital Marketing Drivers: Traffic, Time on Site, and Conversion Rate
Business 2 Community - Thu, Apr 11, 2013 1:56 PM EDT
Marketing has drastically evolved with the introduction of the internet. The internet has given birth to many new marketing practices that before were impossible to accomplish. The internet gives you the opportunity to create more focused marketing campaigns. This allows you to capture your target demographics’ attention better. However don’t think that the internet is... More »Digital Marketing Drivers: Traffic, Time on Site, and Conversion Rate
Definition of Direct Marketing
Business 2 Community - Thu, Apr 11, 2013 1:30 PM EDT
Direct marketing is all about engaging clients and customers through targeted, relevant, and personalized content. The theory is that, through a continuous cycle of gathering and analyzing customer data, marketers can improve how they connect and communicate with customers in the hope that doing so will increase engagement, sales, and customer loyalty. In order to... More »Definition of Direct Marketing
Martha Stewart Back in Court
Business 2 Community - Thu, Apr 11, 2013 11:50 AM EDT
Brand Keys is pretty much the world’s expert when it comes to the Martha Stewart brand. This isn’t braggadocio. It’s true. It all came about in 1998. At the time we weren’t focused on the Stewart brand, but the Kmart brand. Back then we (along with most market analysts) observed that Kmart was having difficulties... More »Martha Stewart Back in Court
Ask, Listen, and Act: New Rules for Actionable Voice-of-the-Customer Research
Business 2 Community - Thu, Apr 11, 2013 11:30 AM EDT
From dorm room start-ups to the Fortune 500, there’s a common thread among the most successful businesses: give your customers what they want, when and how they want it. In the era of smart customers, understanding what this means–and providing customers the experiences they demand–is more important than ever. How do companies identify customer wants... More »Ask, Listen, and Act: New Rules for Actionable Voice-of-the-Customer Research
Profit-Driven Digital Marketing: Equity
Business 2 Community - Thu, Apr 11, 2013 9:30 AM EDT
What’s the bottom line on any financial statement? Equity. Equity is what’s left after you subtract liabilities from assets. Accumulation of equity is why we are in business—unless you just enjoy working for the sake of working! Even non-profits are interested in equity, because they need to be able to show their organization is doing... More »Profit-Driven Digital Marketing: Equity
Psychological and Social Aspects of Brand Management
Business 2 Community - Thu, Apr 11, 2013 9:18 AM EDT
Social media practitioners will benefit from developing a deep understanding of various social media personalities. Understanding why social media users share the content they pass along to their network is crucial for developing an effective content marketing strategy. Once marketers have a better understanding of social media personality types, this knowledge will help them develop a better relationship between... More »Psychological and Social Aspects of Brand Management
4 Steps to Creating Video Content as a Gift to Your Audience
Business 2 Community - Thu, Apr 11, 2013 9:15 AM EDT
As video content becomes a more regular feature of content marketing strategies, we need to ensure that the same attention that goes into preserving the purity of the written content — without tainting it of promotion — goes into producing short films. All too often videos that were originally intended for content marketing end up... More »4 Steps to Creating Video Content as a Gift to Your Audience
Law Firms: Turn Clients Into Recurring Business with Voice-Based Marketing Automation
Business 2 Community - Thu, Apr 11, 2013 7:30 AM EDT
The legal industry has become extremely competitive due to the hard hit many law firms took during the recent recession. Turning clients into lifelong customers is one way lucrative firms maintain a profitable law practice. Since acquiring new clients requires some spending on your part (i.e., your advertising and marketing budget), it is extremely valuable... More »Law Firms: Turn Clients Into Recurring Business with Voice-Based Marketing Automation
Online consignment marketplace for high-end home furnishings
Springwise - Thu, Apr 11, 2013 6:07 AM EDT
Chairish is an online consignment marketplace for buying and selling vintage, modern, and one-of-a-kind pre-owned home furnishings. More »Online consignment marketplace for high-end home furnishings
Is Your “Online Reputation” Out of Control?
Business 2 Community - Wed, Apr 10, 2013 11:55 PM EDT
Reputation Is Everything The way you talk to others, how you dress, and your opinions on different matters, your manners, everything about you determine the picture you paint about you and your business reputation. A combination of your morals and other traits that you have, show others what kind of person you are. It’s your... More »Is Your “Online Reputation” Out of Control?
Your Testing Program: Smart Ways to Get Your Team On Board
Business 2 Community - Wed, Apr 10, 2013 10:30 PM EDT
On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. After all, who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticking points are hurting sales? Who... More »Your Testing Program: Smart Ways to Get Your Team On Board

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YOUR FRIENDS' ACTIVITY

Sales & Marketing

Responsive Design: The Key to Mobile Email Engagement

Best Gifts for Your Clients

Checklist: 5 Things to Do Before 2012

All Sales & Marketing Articles

Sink or Swim: On The Challenges of Becoming a PR Manager

Influencer Marketing: How to Turn Customers Into Brand Evangelists

Touchtalent Targets To Touch A User Base Of 18M By 2015, Says Founder Ankit Prasad

Future of Social Web Marketing: 4 Tips

Digital Marketing Drivers: Traffic, Time on Site, and Conversion Rate

Definition of Direct Marketing

Martha Stewart Back in Court

Ask, Listen, and Act: New Rules for Actionable Voice-of-the-Customer Research

Profit-Driven Digital Marketing: Equity

Psychological and Social Aspects of Brand Management

4 Steps to Creating Video Content as a Gift to Your Audience

Law Firms: Turn Clients Into Recurring Business with Voice-Based Marketing Automation

Online consignment marketplace for high-end home furnishings

Is Your “Online Reputation” Out of Control?

Your Testing Program: Smart Ways to Get Your Team On Board

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