With social media and the Internet of Things, you won’t have to say ‘sorry’ “By the time the phone rings, there’s already trouble. When that manger is called or this department is reached, it’s because someone is disappointed, angry or stuck. Illness, broken promises or a real urgency have led to this new conversation even... More »The Internet of Things: A Competitive Advantage in Customer Service
Sales & Marketing
All Sales & Marketing Articles
Bitter rivalries, drama-infused scheming and colossal meltdowns are mainstays of reality TV. Shows like “Survivor,” “The Real World” and “The Bachelor” thrive on high emotion and competition; but what happens when business owners participate in a reality TV show? For Samy and Amy Buzaglo, owners of Amy’s Baking Company in Scottsdale, Ariz., their appearance on... More »What Brands Can Learn From Amy’s Baking Company
I was inspired by a TED Talk by Marcus Sheridan, titled “The Honest Economy.” I’ve long admired Marcus’ tenacity regarding breaking down big ideas into simple, actionable items. Late last year, Marcus inspired a post about his presentation on the “Culture of Inbound Marketing.” He asked the audience members to explain what a blog was... More »Transparency in Marketing: “The Honest Economy”
Good content marketing oftentimes requires companies to go out on a limb. And they call it “going out on a limb” for a reason. It’s risky, uncharted territory, and it wouldn’t be all too surprising if you fell. Below, you’ll find some companies that… well… fell. Check out these failed content marketing campaigns, the error,... More »Trial & Error – Especially Error – In Content Marketing
Over the past year, questions about content marketing effectiveness are beginning to surface. The Content Marketing Institute as well as a survey sponsored by eConsultancy, indicated belief in effectiveness was under 40%. Most recently, SiriusDecisions made this statement: “Fully 60 to 70 percent of content churned out by b-to-b marketing departments today sits unused. This... More »4 Reasons Why Content Marketing Should Care About Audience Development
Did you know the design of your website may be holding your business back? When visitors find a website difficult to navigate or use, or they simply think it is ugly, they have no qualms about taking their money and loyalty elsewhere. A website redesign can help your company gain the competitive edge you desire... More »4 Signs It’s Time to Redesign Your Website
In an ideal world, we’d all have 100% email open rates. After all, they signed up, so they want to see what we have to say, right? If only things were that simple… Even if you’ve crafted the perfect squeeze page, written amazing content, and gently encouraged your readers to sign up via email… It’s... More »5 Simple Remedies To Heal Your Ailing Email Subject Lines
A Guernsey Cow (Photo credit: Wikipedia) SUSPEND YOUR SKEPTICISM Put your skepticism on the shelf for just a few minutes, okay? I know some of you think you don’t need a brand. You might be thinking: Brands are just for cows. Brands are for the consumer products’ companies, or for larger law firms, but not... More »Lawyers & Law Firms, Are You Paying Attention To Your Brand?
Here’s something we could all stand to be reminded of from time to time: asking for help is a sign of strength, not weakness. But even if you know that’s true, it’s still easy to feel intimidated when you’re making a BIG ask. Boston-based nonprofit, Strong Women, Strong Girls (SWSG), is a mentoring organization that... More »How to Make a Big Ask Even if You’re a Small Nonprofit
Search just ain’t what it used to be. Search engines used to be about helping customers find information. But new products like Google Now, Google Glass, and the redesigned Google Maps are beginning to flip the script, moving to an environment where information finds your customers instead. And “OK, Google,” unveiled at Google’s I/O developer... More »Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year
My dearest Nutella, For decades your hazelnut spread has turned everyday consumers into product purists. From brownies and cookies to hot chocolate and crepes, Nutella has been the cornerstone of a delicious treat. As you’re aware, since 2007, Sara Rosso—arguably your most passionate superfan—has hosted World Nutella Day. She love(d) your product so much that... More »An Open Letter to Nutella: Why Did You Eliminate Your Greatest Marketing Asset?
When most people think about the phrase “target market” they have sales in mind. Most companies who are in the sales business need to be good at identifying who they are selling to and what that particular group wants to buy. If a business does a good job at identifying who they are selling to... More »Your Site’s Target Market: The 5 W’s
Paid, earned, and owned media. The phrase may be a marketing workhorse, but with the explosion of digital channels and new technologies, “paid, earned, and owned” is a lot less useful as a way of looking at media strategy and spend than it used to be. As the lines between the three categories of media... More »Corporate Storytelling: Cross the Paid, Earned, and Owned Divide
It’s a recurring theme in marketing circles that the publishing industry has been set back on its heels by digital media and is struggling to catch up to this new world. While there have been challenges for the industry with protecting content rights and monetizing digital assets, for example, there have also been tremendous innovations.... More »How News Publishers Are Thriving in Our Digital World
They say there is always a little truth in every stereotype and every rule has an exception. This is certainly true in ecommerce because I have yet to meet a stereotypical online retailer. One of the great things about working in eCommerce is the wide range of people you meet. As a still relatively new... More »What Does a Successful Online Retailer Look Like?