Does your bio stand out? Take a look at most executive bios on a company website and they tend to be boring, lacking anything truly valuable, and they all look alike. How do you stand out? If your bio doesn’t stand out, neither will you. If it is not helping you to create a personal... More »5 Tips for Creating an Awesome Website Bio
In a global economy that has near-instant access to everything, maybe it’s time to start thinking local. Mobile internet is responsible for an ever increasing share of the world’s search traffic, and people aren’t just searching from their mobile device, they’re searching local. The thing is, most don’t realize that this isn’t just a niche... More »Mobile Web Browsing and the Rise of Local Search
Online marketing is great for boosting brand awareness and for helping a company to maintain visibility—but what many business owners want to know is this: Can online marketing actually have a direct, positive impact on sales? For those wondering how to increase sales with marketing, there is no magic formula, no secret blueprint, and no... More »How to Increase Sales with Marketing: 5 Surefire Strategies
Imagine a world where firefighters wander the streets, putting out 2-alarm blazes as they happen to come across them. Thankfully, Francis Upton introduced the world to the first electronic fire alarm in 1890, and since then, firefighters have been much more efficient at identifying, responding to, and extinguishing deadly blazes. In paid search, online marketers... More »Manage by Exception: Why Search Marketers Need Automated Alerts
Through work in the financial services and retail sectors, Media Logic has developed a defined and meaningful sub-set of expertise: marketing to affluent and high net worth consumers. Due to their high discretionary spending power and lifetime value as customers, these audiences have become a highly sought-after target market. What defines an affluent or high... More »Affluent Insights: Understanding Affluent and High Net Worth Consumers
The managing of customers in your database is of equal if not greater importance than the management of the products and services you generate. Careful monitoring and review of the relationship fostered between you and your customers plays a critical role in retaining their business.Consider how wants and needs might differ among them, and how... More »Differentiate Customers, Not Just Products
For gadget geeks and futurists, 2013 looks like one heck of a year—the dawn of wearable computers. In fact, between speculation about the Apple iWatch and the Q4 launch of Google Glass, it seems we’re only months away. I’m 80 percent excited, 15 percent skeptical, and 5 percent creeped out by the idea of glasses that record video. Nevertheless,... More »What Wearable Computers Mean For The Digital Customer Experience
In nearly everything we do, we’re always looking for something to make our lives easier without having to compromise on quality. This is especially true when it comes to market research – high quality feedback is required, but the time it takes to collect such data can hold you back. Online panel surveys, however, make... More »5 Ways Online Panel Surveys Make Market Research Easy
Video SEO has been a buzzword in the online marketing world for some time now. People have been trying to figure out how to rank well within the video search engines ever since sites like Vimeo and YouTube started getting recognition for driving decent traffic and interactions for websites and brand names. While a video... More »Video SEO: Focus on Self-Hosted Videos Rather Than YouTube
Remember back in science class when you dissected a worm and saw exactly how all the parts worked? A bit gross, but fascinating. We’re happy to say there will be no scalpels today, but we will examine the parts that make up an effective email: From Label – This should be your company name as... More »The Anatomy of an Effective Email
This weekend, my fiancée and I started researching honeymoon trips. And it’s an exciting time for a few reasons: We’re obviously thrilled to get married, and we can’t wait to spend some quality time together on our honeymoon. But I won’t lie. While we were researching honeymoon destinations, I got ticked off. We were looking... More »3 Ways Travel Needs to Personalize Now
We all have moments in our writing lives when we’re assigned a topic that sounds like a never-before-heard-of foreign language that we are tasked with learning to speak in a laughable amount of time. Sound familiar? Welcome to a typical day in the life of a content creator, especially one that is just starting out... More »How to Write Compelling Content Without Being an Expert
Content Marketing is no grand, complicated new science that you need to get all stressed about. It is the mere development and distribution of the reasons why your target customer or audience should want to choose your wares over those of another. Your job is to paint a picture in the minds of those who... More »Don’t Freak Out About Content Marketing
Being a professional digital marketer, I am also in the business of client education. The digital space is an ever-evolving landscape that requires almost constant attention to stay ahead of the curve and to keep up with the latest best practices. As you can imagine, when you’re asking a client to either spend money, or... More »Fast Food vs Mom’s Home Cooking (or SEO vs Inbound Marketing)
I was looking at my editorial calendar the other day, and saw that by the end of the month I was going to run out of blog topics. One of my marketing tasks is to visit the calendar every couple of weeks and add some topics going forward, so that I always have something ready... More »Take Charge of Your Content Strategy
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