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HubSpot’s Social Inbox Leads the Way with LinkedIn Integration

Boston based Inbound marketing software company, HubSpot, Inc. announced yesterday the company’s Social Inbox dashboard tool …

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Checklist: 5 Things to Do Before 2012

Before you ring in 2012, you'll want to get a…

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Write, Format, Test and Measure Headlines To Get More Customers
Business 2 Community - Mon, May 20, 2013 4:55 PM EDT
Headlines are critical to all small business websites online They grab your visitors’ attention. Did I get you with mine? Headlines are also extremely important for search engine optimization. Headlines are the first thing that visitors read when they visit a page on your website. Therefore, headlines have a profound ability to draw visitors in... More »Write, Format, Test and Measure Headlines To Get More Customers
Grammar Hammer: Stop! Graduation Time!
Business 2 Community - Mon, May 20, 2013 4:39 PM EDT
Spring has finally sprung, and with that, a flurry of flowers (and weeds) adorns my yard, and a pile of graduation announcements arrive in my mailbox (of both the virtual and actual variety). When someone says, “My son just graduated college,” does your core grammatical nerve start to twitch? Dust off your cap and gown... More »Grammar Hammer: Stop! Graduation Time!
Content Marketing with Purpose: Why You Need to Define Calls to Action First
Business 2 Community - Mon, May 20, 2013 3:30 PM EDT
Calls to action are the springboards that launch your buyers toward purchase. According to Copyblogger, a call to action is “the most effective tactic to convert random traffic into loyal readers and paying customers.” That’s a pretty impressive definition–and one that should peak the interest of any content marketing practitioner. Driving traffic, generating leads, and... More »Content Marketing with Purpose: Why You Need to Define Calls to Action First
Optimize Your Professional Voice With a Copywriting Agency
Business 2 Community - Mon, May 20, 2013 3:18 PM EDT
Thanks to the many benefits that come with living in the Internet age, it’s easier than ever before to build the business of your dreams and help it grow into everything you know it can be. Resources like websites, landing pages, and professional blogs make it easy to offer products and services to people all... More »Optimize Your Professional Voice With a Copywriting Agency
Inbound Marketing: A Salesperson’s Perspective
Business 2 Community - Mon, May 20, 2013 3:12 PM EDT
Wednesday night is volleyball night for this guy, and like many people in their mid-20s in a new city, my team consists of people in the same work field, in my case salespeople. After our domination (or lack thereof) on the court, we started discussing the things salespeople talk about: prospecting, leads, how much we... More »Inbound Marketing: A Salesperson’s Perspective
Attention: Digital Marketers Reach Distracted Millenials
Business 2 Community - Mon, May 20, 2013 3:00 PM EDT
They say that we Millennials (people born between the Walkman and iPod), as a “Net Generation” of “digital natives,” possesses “altered cognitive wiring” that processes information in “parallel”–that is, everything at once. If that wasn’t enough “finger-quoting” for you, this means that Millennials have the gift of “multitasking”. You know, like texting and driving. Meanwhile,... More »Attention: Digital Marketers Reach Distracted Millenials
Mobile Monday: Content is (Still) King
Business 2 Community - Mon, May 20, 2013 1:25 PM EDT
When you’re creating an email that’s going to be read on almost any kind of device, from PC to smartphone to iPad, keep in mind that great design is only half of the equation. You could have the most beautiful email on the planet, but if your content isn’t relevant or enjoyable to your readers,... More »Mobile Monday: Content is (Still) King
A Case for Re-Branding the Term ‘Marketing’
Business 2 Community - Mon, May 20, 2013 1:05 PM EDT
“I’m in marketing.” When I hear someone say that, I cringe. When I say it myself, I feel a defensive urge to explain what I do. I trace my aversion to the term back to a girl who drove the Wienermobile. She was a lovely girl. In fact, her perpetual smile and cheerleader personality made her well... More »A Case for Re-Branding the Term ‘Marketing’
Should You Include the Same Keyword with All Match Types in AdWords?
Business 2 Community - Mon, May 20, 2013 1:00 PM EDT
There is an age-old argument about structuring your account based on the match type of the keywords in each ad group. Should you add all keywords on exact, phrase, and broad (and don’t forget modified broad)? What is the right way to do it? If there are so many ways to structure, how do you... More »Should You Include the Same Keyword with All Match Types in AdWords?
Your Company Can Create Its Own Khan Academy. We Did
Business 2 Community - Mon, May 20, 2013 12:40 PM EDT
974 videos, 2,159 subscribers, 272,211 video views – all in just 17 months. Those are the key stats around Avaya Mentor, our program to create how-to YouTube videos led by me and my team. Creating your company’s own Khan Academy is not as difficult and laborious as it might seem. And the potential benefits – to your... More »Your Company Can Create Its Own Khan Academy. We Did
12 Brands That Follow the 12 Tenets of the Scout Law
Business 2 Community - Mon, May 20, 2013 12:30 PM EDT
Every Monday night, from age 6 through age 17, you could find me at a Boy Scout meeting. Many of those Scouting values are still fresh in my mind – particularly the 12 values in the Scout Law (“A Scout is trustworthy, loyal, helpful, friendly, courteous, kind, obedient, cheerful, thrifty, brave, clean, and reverent.”) Check... More »12 Brands That Follow the 12 Tenets of the Scout Law
Value Proposition Testing: Optimize Through Email in 5 Easy Steps
Business 2 Community - Mon, May 20, 2013 12:00 PM EDT
Crafting a value proposition that speaks to your target audience can make a world of difference. People have wants and needs. And if you can explicitly address those wants and needs in your value proposition, you are much more likely to get more leads, and in turn more customers. But how do you craft a... More »Value Proposition Testing: Optimize Through Email in 5 Easy Steps
Deceiving Without Lying
Business 2 Community - Mon, May 20, 2013 11:22 AM EDT
“It’s true I deceived you but I wasn’t lying.” The statement, spoken brazenly by a work colleague, momentarily floored me. I thought deception and lying were the same thing. A little bit of research suggests there may be a difference. In ‘Why Leaders Lie: The Truth About Lying in International Politics’, the author claims there... More »Deceiving Without Lying
Recipe for a Wildly Successful Multichannel Campaign
Business 2 Community - Mon, May 20, 2013 11:20 AM EDT
We recently released the results from one of our customer campaigns, in which our client saw a dramatic increase in new qualified sales leads (more than 600%) in one month. The overall impact of the campaign has produced an increase in sales revenues exceeding the combined digital marketing efforts from all of 2012. What was... More »Recipe for a Wildly Successful Multichannel Campaign
Critical Minute: Restore Wrigley vs. Curse of the Billy Goat
Business 2 Community - Mon, May 20, 2013 10:55 AM EDT
Wrigley Field’s famous “Curse of the Billy Goat” started in 1945 when Billy Sianis was escorted out of a game because his pet goat was disturbing other fans. He responded with “Them cubs, they ain’t gonna win no more,” and the cubs haven’t won a National League Pennant, let alone a World Series, since. Multiple... More »Critical Minute: Restore Wrigley vs. Curse of the Billy Goat

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Sales & Marketing

HubSpot’s Social Inbox Leads the Way with LinkedIn Integration

Best Gifts for Your Clients

Checklist: 5 Things to Do Before 2012

All Sales & Marketing Articles

Write, Format, Test and Measure Headlines To Get More Customers

Grammar Hammer: Stop! Graduation Time!

Content Marketing with Purpose: Why You Need to Define Calls to Action First

Optimize Your Professional Voice With a Copywriting Agency

Inbound Marketing: A Salesperson’s Perspective

Attention: Digital Marketers Reach Distracted Millenials

Mobile Monday: Content is (Still) King

A Case for Re-Branding the Term ‘Marketing’

Should You Include the Same Keyword with All Match Types in AdWords?

Your Company Can Create Its Own Khan Academy. We Did

12 Brands That Follow the 12 Tenets of the Scout Law

Value Proposition Testing: Optimize Through Email in 5 Easy Steps

Deceiving Without Lying

Recipe for a Wildly Successful Multichannel Campaign

Critical Minute: Restore Wrigley vs. Curse of the Billy Goat

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