After talking at the PR Newswire event on visual storytelling, it occurred to me that I missed the obvious. People gravitate to the PR profession for two reasons, they like to write or they like to interact with others. In either case, the visual part of communications is an afterthought at best. They perceive areas... More »Six Sources to Inspire Your Visual Storytelling Side
When you hear Inbound Marketing, what do you think of first? Content, right? It is undeniable that content is a major ingredient for inbound marketing. It’s easy to forget, though, that it is only ONE of many ingredients in the inbound marketing recipe for success. There are many elements of an Inbound Marketing Recipe. For example,... More »Social – A Key Ingredient For Your Inbound Marketing Recipe
By now, you have so much content on your website. You don’t want to waste it. Using it once and then moving on doesn’t seem very efficient. You need to take old content and use it in innovative ways. You have a tremendous amount of opportunities at your fingertips. There are certain rules that you... More »Giving Your Old Content New Mileage
For companies seeking stronger consumer relationships, Millennials are natural collaborators. Born between 1980 and 2000, this highly connected generation has changed the way companies interact with consumers. Not hesitant to give their opinion, Millennials are seekers of immediate feedback and expect companies to be present online and ready to engage exactly where and when they... More »Building Collaborative Relationships with Millennials
Mobile Myths Busted Mobile devices have become one of the most important players on the marketing scene. Just look at everything people use them for—communication, leisure, Angry Birds…the list goes on and on. One of the most important things people use it for is research. From looking up deals in neighborhood restaurants to deciding whether... More »6 Dangerously Unfounded Mobile Marketing Myths
In this day and age there are literally millions of websites on the Internet. Even if you have discovered the key to the greatest mystery of this universe, you will need to do a lot of publicity to get the word out. Jon Morrow of Copyblogger once gave an interesting analogy about this issue. He... More »Four Awesome Promotional Methods For Your Product
Nearly 200,000 people have signed up to receive regular content updates from Brian Clark and his software business, Copyblogger Media. Kraft Foods has over 1 million people who request and pay to receive its print magazine, Kraft Food & Family. OpenView Venture Partners now has approximately 20,000 business owners and CEOs who have requested a... More »Your Epic Content Marketing Plan: 3 Steps for Driving Subscriptions
Just as personal computers and the Internet have sparked the writer and publisher in everyone; camera enabled devices and social media are now making videographers and producers of us all. Video has not only become a part of everyone’s social life, it’s become a necessary skill in the public relations and marketing world. Shooting and... More »Lights, Camera, Action, Oh My?
Those who come to work every day in a digital engagement agency environment are often drawn to the variety of the work: a wide range of customers, projects, and issues, all of which come and go with great regularity. Add to that a plethora of tools, techniques, and technologies that can be used to do... More »The Financial Side of a Digital Engagement Agency
Targeting Properly A lot of business pros appear to be free spirits. They use terms like “shoot from the hip” to describe their methods and they work “according to their instincts.” And who knows, they might actually believe that they are telling the truth. In fact, there probably are free-spirited business pros who achieve success... More »Direct Hit: Making Your PPC Campaigns More Profitable by Targeting Your True Client Base
Search engine advertising is an online marketing superhero thanks to its ability to quickly and cost-effectively get your business discovered by consumers online. Every superhero needs a true sidekick, and when it comes to finding the perfect companion for your search engine advertising, retargeting is ready for action. Here are some of retargeting’s greatest super... More »Retargeting: Your Search Advertising Sidekick
What does your internet marketing plan consist of? Are you constantly using YouTube to try and get new traffic and sales? Are you always on Facebook, just hoping that people will see what you posted and become a fan of yours? These are both great routes to take when it comes to internet marketing; however,... More »Benefits of a Quality Internet Marketing Plan
The concept of sales and marketing collaboration isn’t new. It’s been an issue, if not a focus area, for as long as sales and marketing teams have been working together (at least in theory) to drive predictable, sustainable growth for their business. Discussions around how to make sales and marketing collaboration work have been intensifying... More »9 Shortcuts To More Effective Sales and Marketing Collaboration (Chapter 3)
Timing, they say, is everything. If you’re considering marketing automation, there are five particularly auspicious times to consider it: When the business is in startup mode. You’re already making rapid changes and implementing new processes; marketing automation can actually smooth the path and help you get much further – on fewer resources. (Plus, it’s never... More »When is the Right Time to Implement Marketing Automation?
I don’t know if you’re an NBA fan, however – we can learn quite a few amazing lessons that we can apply for affiliate marketing success from professional player, Kobe Bryant, (particularly if you’re new in the game.) You see, most people wrongly define success in life as the lack of failure. I think success... More »What I Learned From Kobe Bryant About Affiliate Marketing Success Helped Me Get Out of $80,000 Worth of Debt!
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