So you’ve heard of SEO (you know, search engine optimisation) and you have probably heard of content marketing. By now, you have probably received lots of emails from, or had meetings with, SEO companies that try to convince you to buy their service on the strength of their ability to “do content marketing”. Now stop,... More »Content Marketing Is About People, Not SEO
By far, the most popular post we have ever published at the Content Marketing Institute is 10 Must-Have Templates for Content Marketers. Though this post is almost two years old, our readers still seem to clamor for this type of information and advice. To that end, we wanted to provide a refresher on the most... More »17 Essential Content Templates and Checklists
Rescuing a dead brand and nurturing it back to life is a special kind of business art that requires enterprise, vision and a bit of psychological savvy. Building a brand from scratch is easier, but it lacks the historic richness and recognition of a long established brand. Brands with history are already embedded in the... More »How to Reinvent a Dead Brand
I’ve seen it more times done incorrectly than done correctly in today’s fast and furious market. Money, resources and shortcuts are used to get a website out the door without it being fully ready for prime time. Management often thinks they can launch with a site 60-percent ready, but the first 2 weeks of a... More »11 Musts For Your Site Launch Checklist
I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. Mary claimed that Mobile accessibility was driving rapid changes in the way we advertise, sell and innovate. In 2011, Mary updated her views on... More »9 Internet Trends Charts You Need To See
When it comes to deciding where to spend your online ad budget these days, do you ever feel overwhelmed with choices? Just take a look at the latest LUMAscapes for Social, Search, or Display. It’s like you’re walking down the cereal aisle of a supermarket — from healthy bran flakes to sugary, frosted, fruity loops,... More »Shredded Wheat or Cap’n Crunch: Making Tough Decisions In Allocating Online Ad Spend
Adapting to Your Vertical We’ve all heard the importance of content when it comes to digital strategy. Through the strength of your writing you can simultaneous attract more visitors and more links as you reach out to others in your niche or industry. But what if the other websites in your niche – your online... More »Content Strategy in a Difficult Vertical – The Real Estate Desert
There’s a loaded question. Estimating the cost of Inbound Marketing is more nuanced than it seems. The big variables are how much foundational work has been completed, how well your existing website is working for you, how much content you already have that can be repurposed, your proficiency with blogging and social media, and the... More »How Much Does Inbound Marketing Cost?
We spend a lot of time trying to understand our customers. But are you making sure your customers understand you? Text can be subjective. If you’ve ever gotten into an argument over email with someone you probably have a full understanding of just how easy it can be to get the wrong idea or to... More »Make Sure Your Customers and Prospects Are Really Getting Your Message
Oracle stands as a great example of a company that builds their business around the customer. In my new book on customer experience management (CEM), TCE: Total Customer Experience, I dedicate a chapter to Oracle’s CEM approach. In this inside look into how one major enterprise structures their CEM program, I explore how Oracle puts... More »The Total Customer Experience: How Oracle Builds their Business Around the Customer
One of Ifbyphone’s sole purposes in life is to help businesses make better decisions when it comes to their marketing and advertising, so whenever we come across data that might help, we try to share it right away. And lo and behold, we have something to share! We recently did an analysis of our PPC... More »Call Tracking Captures Over 2x More PPC Landing Page Conversions
Coming up with new video ideas is one of the biggest challenges that comes with maintaining a consistent, successful online video plan. This ongoing series from Candidio called “A Video You Can Do” will provide you with a new Production Brief (a purpose, interview questions and even BRoll ideas) on a regular basis to help... More »A Video You Can Do #16 – Are You Losing Money?
In today’s emerging digital age, understanding buying behaviors is becoming job one for many B2B organizations. Faced with relentless new demands from customers and buyers, B2B leaders must map out a course of transition. This transition involves being relevant in today’s complex marketplaces by an equally relentless focus on customers and buyers. End of Sustainable... More »How Buyers Decide When They Don’t Care About Your Competitive Advantage
Video Marketing is one of the most effective strategies available for advertising. However, with each video you produce it is important that you specify that the video is from your company. As a business owner you need to own your videos. When you add a logo to video content, you can accomplish this. Here are... More »Want To Own Your Video Content? Add A Logo To Video For Better Marketing
You’ve crafted your Pulitzer-worthy email, it’s mobile-friendly, and ready to inspire action. Your work is done, right? Not just yet. Before you click “send,” make sure your subject line is up to snuff because as good as your email is, it may never get opened without a great subject line. Successful subject lines can significantly... More »6 Tips for Writing Sensational Mobile-Friendly Subject Lines
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