Right now the predictions are out regarding the new marketing trends for 2014. Each article emphasizes a different point whether it be more emphasis on content marketing or more investment in social media or more engagement on social media and the “emphasis goes on and on” I think everyone would agree these different techniques and... More »Marketing in 2014 – Improved Productivity
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The words ‘charity’, ‘charities’, ‘charity’s’ or ‘charitable’ are considered ‘sensitive’ for use in a company name and you are legally required to obtain permission from the Charity Commission (England and Wales) or the Office of the Scottish Charities Registrar (OSCR) before Companies House will register a private company limited by guarantee with a name that... More »Using the Word ‘Charity’ in Your Company Name
Any entrepreneur who knows a great public relations pro understands how valuable these people are. Their ability to take information and create a strategy and narrative for best communicating that information is nothing shy of genius — truly. But the bad ones (who far outnumber the great ones) are like sour apples spoiling the bunch.... More »3 Ways to Make PR Painless
2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. His panel was about measurement, proving value and ROI. Proving Value Value is subjective. It will be different from organization to organization and person to person. You need to establish... More »Proving Value vs ROI in PR
If someone asked you to draw the McDonald’s logo, you’d have no problem sketching the golden arches. McDonald’s and other mega companies like Coca-Cola and Apple have timeless, memorable logos, but it’s not just the big guys that reap the rewards of a well-designed logo. “Small businesses shouldn’t underestimate the value of a company logo,”... More »Tips to Creating a Timeless Business Logo
I spent the weeks before Thanksgiving talking to a prospect from a small hospital in a rural area who needed to redesign her healthcare system’s website. Before moving forward, my prospect had to justify her budget request to her board. During one of our initial conversations, we talked about how she planned to do it.... More »Want to Redesign Your Hospital’s Website? Read This First!
Brands are always seek new and unique ways to reach and provide value to moms. One surefire win with moms: help her entertain. To host a party and entertain guests is a very traditional concept that is coming back to life, much thanks to the rise of Pinterest. The social media site has turned into... More »How Brands Can Win Big With Moms: Help Her Entertain
ComScore Inc predicts that U.S. e-commerce sales will grow 16 percent to $55.2 billion this holiday season – and that’s following the 14 percent rise in 2012. Online stores are changing the way we shop from daily groceries to holiday gifts. RelayFoods brings locally grown produce to your door; Best Buy Marketplace uses an Amazon-like... More »E-Commerce Security Reminders (Before You Confirm Your Cart)
Today we are pleased to feature another post by guest blogger Sarah Simon. Sarah shares a recent experience with Home Depot to showcase how a potential customer service disaster can be transformed into a positive customer experience. When the right skills and behaviors are deployed you can become customer service rock star! Background Residential flooring... More »A Customer Service Rock Star!
The PR team at HootSuite has recently been on the hunt for tools to make our jobs a little easier. We narrowed down our selection to three front-runners, and reached out to each of them individually (via their websites) to learn more about their services. A day went by. Then three days. Five days later,... More »Kicking and Tweeting to Get What You Want
Online marketing is a great way to connect with old customers as well as bring in new customers. One of the most effective ways that some companies use online marketing is to connect with those people who live or work in their own geographical area. This is called local online marketing, and it can help... More »If You Discount Local Online Marketing, You Are Losing Customers
In order to consistently deliver best in class customer service, you have to constantly reflect on the progression of your team’s delivery of right customer results. It doesn’t matter whether you’re a customer service manager, business owner, corporate executive, or business professional in charge of managing individuals who contribute towards the customer experience. We can... More »Are You Doing a Good Job Managing Your Customer Service Progression?
So you just passed the Google AdWords Fundamentals Exam with flying colors, and all you want to do is pop some champagne and break into an embarrassing celebratory dance … NOT SO FAST! You are only half way to becoming fully Google AdWords certified. If you’re reading this article you likely already know the value... More »How To Survive The Google AdWords Advanced Search Exam
One of the most widely accepted "rules" of business is to avoid controversy. Someone must have forgotten to tell Nick Palmisciano, Tom Amenta, and Tim Kennedy—three of the founders of Ranger Up, a hugely successful web site devoted to military gear and fearless advocacy. More »Ranger Up Markets Military Gear—and an Unapologetic Lifestyle
The FTC held a workshop this week, putting native advertising under the microscope with an eye towards possibly introducing new guidelines to regulate the practice. Native ads: new name for old practice Native advertising on the web is fairly new but the FTC has long regulated ads disguised as content under its Section 5 authority,... More »Is The Native Advertising Party Over?