In today’s content marketing industry, it’s no longer about who has the biggest budget or in most cases, the loudest voice in the room. It’s about the businesses that create meaningful content that connects with their customers. The content that will have the greatest impact makes customers stop, pay attention, and realize that yes, this... More »Does Your Content Have the Thank You Factor?
Sales & Marketing
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“There are only three ways to motivate people: money, fear, and hunger.” – Ron Swanson Isn’t it a buzzkill when you publish an awesome blog post only to have someone bring it to your attention that you made a silly mistake, like using “affect” instead of “effect”? Or maybe you wrote “lose” when you really... More »A ‘Parks and Rec’ Guide to 14 Confusing Words
If you missed part 1 of website design for dummies, you can find it here. And, now. Read on to learn more about creating appealing and engaging website design. Website design: Navigation Probably the most critical element of your website design involves navigation — helping folks discover all the great things on your site. Here... More »Website Design for Dummies: Part 2
Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. One, a white paper offer from sales tax automation company Avalara, is a plodding recitation of facts that does little to grab the reader. The other, from email marketing software provider ExactTarget, drives action by... More »2 Email Campaigns Show How (and How Not) to “Sell” Content
Last month, Heidi Cohen pointed out the Inc. 500 “get” content marketing in ways the Fortune 500 fail to grasp. For example, in 2012, 44 percent of the Inc. 500 had a blog vs. 28 percent of the Fortune 500. Since content marketing is a huge topic, I thought I’d zero in on one aspect... More »Winning Examples of Content Marketing Voice and Tone: Inc 500
As corporate spend on content marketing continues to grow, and enterprises are becoming publishers, brands are facing an entirely new challenge in keeping their content creation process under control. I’ll be the first to point out that while Robert Allen’s quotation “touch paper only once” speaks volumes about productivity, he wasn’t a content marketer. No... More »The Perfect Project Management Tools for the Content Creation Process
Evergreen content plays an integral role in any content marketing strategy. Why? Because it brings in a sustained volume of new visitors long after publication. We know that evergreen, industry news and blogs are very good at attracting new visitors, but how can we make best use of this traffic? We should certainly be doing... More »Remarketing Via Evergreen Content: How to Commercialise Your Blog Traffic
Your processes are in a mess. You have no idea how much work actually comes into the organization. You want to invest in a Case Management tool but just don’t know where to begin. The vendors all pitch forward with suggestions and want their palms crossed with silver for a decent licence sale so it... More »Building a Case for Case Management With the Right Customer Process
Virtually every novel reflects some form of the classic storytelling arc. Same goes for movies. As I’m driving to see “Zero Dark Thirty,” I’m wondering how the heck will the movie build drama. I already know how the story ends. Yet, the CIA operative played by Jessica Chastain must deal with stuff going cockeyed again... More »PR’s Answer to the Classic Storytelling Arc
The Internet’s all aflutter over the news that Tumblr has shuttered Storyboard, its navel-gazing experiment in journalism, after just one year. The platform was created to shine Tumblr’s digital spotlight on carefully curated user-generated content, as well as original content created by its editorial team. “A year ago, Tumblr did something unprecedented—we created an editorial... More »So Long, Storyboard – UGC Takes a Tumbl
Your website should be an ambassador of your company, maximizing your visitors’ engagement in order to improve the chances of them making a purchase, returning to your site and> telling their friends about it. And it’s not just about written material, digital media such as videos, images and podcasts are important elements in creating fresh,... More »Is Your Content Socially Engaging and Set Up for Success?
You’ve most likely seen those famous Pink Cadillacs in your community. They’re the coveted prize for being a top independent consultant for Mary Kay Cosmetics and one of the primary reasons their direct selling firm, started in 1963, is now the sixth largest in the world. Their motivated team of thousands of representatives drives revenues... More »What’s Your Company’s Pink Cadillac?
Memes are a big deal these days. You can’t go on Facebook without seeing a new version of the Grumpy Cat, or the Most Interesting Man in the World, or perhaps some variation on the “Keep Calm” theme. If you’re not sure about this whole meme thing, check out Know Your Meme, and you might... More »The Meme’s the Thing
It’s true—you can build a WordPress website from scratch just by just pointing, clicking, and typing your text. You don’t need programming or custom layout designs—everything you need is included in free website software called WordPress. What Is WordPress? WordPress is a Content Management System (CMS) used to manage text, pictures, and videos on tens of millions... More »Point And Click Website Design
Your brand has existed for quite a while at this point but it isn’t as successful as you would like it to be. It is time to really make it buzz and make it stand out among all competitors. A lasting impression If you think about all of the brands out there, you will notice... More »Making Your Brand a Raging Success
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