Often on this blog we have talked about how difficult it can be for marketers to keep up with just the business of marketing. There are always new platforms, new techniques, new theories to test, and new ways to approach the business of promoting products to increase sales. However, this is only a part of... More »Manage Your Marketing: Reading Your Industry
Polish or perish! You’re on a roll. You’ve entered the presentation zone. The words flow, your audience glows and then all of the sudden your presentation blows. Your mind goes blank, the stammering starts, you scramble for your notes and you know – you’ve entered into the transition zone. Much like the Twilight Zone –... More »The Biggest Stumbling Block in Presentations
Online businesses, mostly with a home based business model, are known to bring a revolutionary change in each of the following areas: Business Operations Product Catalogues Customer Relations Reach & Accessibility On the whole, every online home based business has a website which serves the following business purposes: It marks the beginning stage of the... More »Importance of Building and Expanding Your Opt-in List
If you are interested in engaging your customers, your listening has to be customer-centric. I know you want to talk about your product and you company. We all want to talk about things that are important to us, but we only engage with people who listen at least as much as they talk. Many marketers... More »Engaging Social Customer and Product Launch Campaigns
Content writing is an inherently creative act. If you’re not differentiating what you’re selling, you’re not going to be in business for very long. Copyblogger recently wrote about the Amazing Copywriting Machine. This machine was supposed to get the businesses lined up with the perfect copy, engineered to make sales. But with all the spammy... More »How To Hook Your Audience On What You Have To Say
Google recently announced that it was allowing some of their channels to add calls to action to video. By allowing brands to create a shoppable video, brands will be able to embed a call to action to their video and enable viewers who are already engaged in the video to take instant purchase and marketing... More »Get More Sales For Your Youtube Video Using Shoppable Video
For a small business needing an immediate source of traffic and potential customers and leads, PPC is an essential tool. But like any tool, PPC is much more useful when you learn to use it correctly. Here are 8 basics we use with our small business PPC management clients that all small businesses should consider... More »8 Basics of Small Business PPC Management
Content marketing could be the nexus of sales and marketing. I often hear sales reps complain that what marcom creates doesn’t quite fit the need. Then along comes content marketing with a specific goal—to provide content that nurtures and helps convert prospects in the sales funnel. Without input from sales, isn’t marcom creating one-size-fits-all B2B... More »Will Content Marketing End Contentious B2B Marketing and Sales Relationship?
We are at a time of big transition for the higher ed industry. There are several trends that are contributing to both positive and negative perceptions of higher learning. Here are a few ideas about how to utilize digital platforms + tools to overcome new challenges and capitalize on trends. 1. Cost + Value Questions... More »Education Marketing: Overcome Challenges, Capitalize on Trends
Does “Rick Rolling” Ring a Bell? What does it mean that some people, instead of just saying “by the way,” use its acronym “btw” (which actually takes fewer syllables than saying the entire phrase, fyi)? Some may say that it’s sad evidence that our language is being polluted, while others may say it’s just a... More »How the Internet Has Changed the English Language
This is a question small business owners have been asking themselves for as long as Facebook has existed as a marketing platform. It’s also a question that Nadia Roch wanted to answer when she helped Island Natural Market launch their Facebook Page in the beginning of 2012. “A few years ago we upgraded our website... More »How Do I Turn Facebook Fans into Paying Customers?
In recent years, your relationship with your customers has become more and more digital, and delivering good customer service in this context will continue to be a challenge (it’s no surprise a consulting firm called one of their recent studies “Customer Service in 2020: Winning in a digital world”). Delivering a good digital customer service... More »Delivering a Good Digital Customer Experience? Try the Digital Customer Service Test
Websites are the new elevator pitch. A typical website visitor gives a website five seconds to prove its value and convince the visitor to stay longer. What factors encourage staying over skedaddling? A new website visitor will look to see how your company can help them, what they can do on your website, and what... More »The Right Way To Use Images On Your Website
So you have decided to part ways with the 9 to 5 lifestyle and venture out on your own. You are now your own boss and living your dream of being an entrepreneur. You set up shop in your home and relish the fact that you can avoid the rush hour madness every morning. Ah,... More »Grow Your Personal Brand by Coworking
I love to read! One day I was sitting on the floor of a local bookstore, in the business of course, and picked up “Little Teal Book of Trust” by Jeffrey Gitomer. What a dynamic book about becoming a trusted advisor in business and life. Building and earning trust is a key foundation for any... More »Building Trust with Your Customers
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