Many variables go into determining the price point of acquiring a startup venture. Does a startup’s public profile play a role in determining valuation? One would think greater awareness generates more buyers which can bring an auction-like dynamic to the proceedings and drive up the price. On the intangible side, the buzz that comes from... More »Correlating PR with the Valuation of a Startup
If you ever had the chance to walk by a meeting at Monetate HQ, there’s a good chance you’d hear me saying the Latin phrase “Post hoc, ergo propter hoc” to everyone in the room. The phrase translates loosely to “After this, therefore because of this.” And there’s a reason I’m saying it so much... More »Skip the Parlor Tricks and Optimize Customer Relationships
Watch this video to learn more about the importance of customer service via social media and how to uphold a good reputation for your brand. Learn how to respond to unhappy followers and customers all the while being cautious about what and how you share online. Transcription For companies today, having an online presence is... More »What’s in a Name? The Importance of Online Brand Reputation & Customer Relations [VIDEO]
Your product might become one ingredient of a full course solution meal. My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds. I asked him what his vertical positioning strategy was... More »What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical
Will your logos die a slow painful death, or will it stay vibrant and alive for a long time? The old adage if your product is in demand, your logos could be timeless, proves to be true with such brands like Windsor Salt or Maple Leaf Foods. Products that are fortunate enough to get near... More »The Shelf Life of Your Logo
These days it is not wise to spend too much money. This is true for everyone especially to companies who are saving up majority of their revenues. However, this does not compliment the need to acquire more leads and customers. Companies will need a special service that can save up while getting new contacts at... More »Saving Up Space, Time And Money—Email Marketing Services
How do I know if I’ve wrote a good email subject line? It’s one of my frequently asked questions, how do I know if I’ve wrote a good subject line? It’s said that when it comes to adverts that the headline worth around 75-80% of the impact of the advert, and the same is true... More »The Opening Line
Over-the-counter medications marketing isn’t simple. It’s a crowded industry and there are a lot from which the consumer can choose. These three emerging trends can be applied to more than just over-the-counter medication, however. They speak to overarching themes in all retail and we can all learn something from the insights here. Trend #1: Pricing... More »3 Consumer Trends to Watch: Over-the-Counter Medicines
Following the trends in web design can sometimes have a negative effect on your work. The final product may end up looking just like everyone else’s because you’re trying to stay with the pack. So don’t be afraid to think outside the box. Sometimes the best websites are created by playing around with absolutely terrible... More »5 Bad Design Ideas That May Surprisingly Work for a Website
Whether you’re a main sponsor, an exhibitor, or an attendee, considerable work goes into planning a trade show event. On top of that, trade shows don’t come cheap. To get the most out of a show, it’s important to integrate your digital marketing channels pre, during, and post event to build the largest amount of... More »Building Trade Show Buzz Through Digital Marketing
This is a frequently asked question we often get from our new clients. While filling out a brief and just answering the questions is simple enough, it can leave out some vital information which is really key to how a designer thinks about your project. So here are our 7 steps to writing a high... More »How to Write a High Quality Logo Design Brief
Writing is not an easy task, especially if you’re one of those bloggers who constantly need to be “inspired” in order to be able to write. This can work against your career if you’re near your deadline and there’s no time to wait for your “inspiration” to come to you on its own. In this... More »Creative Prompting for Easier Writing
That’s the age-old question, isn’t it? When you think about everything we’ve experienced in the last decade and a half – from the Y2K scare to 9/11, Iraq and then the recession – no wonder that a certain level of insecurity about the future has become a permanent part of our psyche as we ease... More »What Do Consumers Want From Brands?
According to surveys, 91% of B2B marketers use content marketing. Obviously marketers believe in the effectiveness of content marketing. Yet only 34% of businesses surveyed have budgets dedicated to content marketing. That’s a big budget difference between doing something and funding something. If your business is challenged by lack of funds for B2B marketing, we... More »B2B Email Marketing: The Answer to Your Content Budget Woes
American Express performed a survey, where results discovered “seven in ten Americans (70%) are willing to spend an average of 13% more with companies they believe provide excellent customer service.” Many companies use Customer Loyalty Programs as a way to cater to their best customers, and to offer new customers a reason to come back.... More »Is Your Customer Loyalty Program Following the Trend?
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