Who? Whom? Whose? Who is? Who has? Huh?! Trying to figure out whether to use “who’s” or “whose” usually ends up with me rewriting my sentence so I don’t have to figure that out. Thanks to a reader suggestion, I am now ready to conquer my fear of who’s vs. whose. While these words sound... More »Grammar Hammer: Who’s On First? Whose Line Is It Anyway?
The world of customer service is rapidly changing. Are you staying ahead or getting left behind the latest customer service trends? Thirty years ago, telephones and mail services were the norm for most companies. Now, faxes, email and web sites offer more options to customers than they’ve ever had before. It takes a dedicated team... More »Customers Comes First in Customer Service
As a consumer, I often rely on reviews from other consumers when making my purchasing (or dining or vacationing) decisions. And as a social media marketer and content provider, I also rely on reviews, feedback and public opinion found online to help my clients better understand where they stand with their customers (and potential customers),... More »Buyer (and Diner and Traveler) Beware the “Customer” Review
There’s a legendary Parisian baker who won’t recruit peers across the industry to his incredibly successful business. The only route to being hired is by being raw. This guy would rather have a bin man come sign up as his apprentice than a fully fledged bread-crafting genius. To him the rites of passage to becoming... More »Why Agencies Suck at Inbound Marketing
Health-related research is among the top three online activities worldwide. In the United States alone, more than 100 million Americans per year will visit health-related sites such as WebMD, Familydoctor.org, Healthfinder.gov, and CNN Health, among thousands of others. Within the massive ecosystem of health-related content websites, community-based sites are critical sources of trusted information for... More »How to Build Online Engagement With Health Care Communities
If customer service isn’t rocket science – and it really isn’t – why do so many companies get it wrong? Common sense goes a long way. We all know it costs more to attract a new customer than to retain one. We’ve heard ad infinitum how social media has made it so much easier for... More »Caring for Current Customers: Rocket Science or Common Sense?
Video marketing for business purposes is critical in today’s increasingly content-centered, video-driven digital landscape—and if you doubt it, simply consider a few of the following facts. A product is 144 percent more likely to sell if it has an accompanying product video; consumers who watch a video are 85 percent times more likely to make... More »Video Marketing for Business: Case Studies and Quick Tips
Internet Marketing can seem like a daunting task to most business owners. It can be time consuming and feel downright tedious. Many business owners start out marketing on the internet only to slowly forget about it or give up when they are not achieving the results they hoped for. Internet Marketing is crucial in your... More »Six Things to Focus on for Internet Marketing in 2013, and Beyond
It’s challenging to find your customers, but it probably shouldn’t be, right? I mean, you create a product and find a market and there you go. Business 101. Today, however, it’s more challenging than it’s ever been. Your customers are living on their terms, not yours. They are doing their best to avoid your direct... More »Find Your Mobile Customers Where They Are
Imagine that you’re planning your next product launch — and it’s going to be big. As the product marketing manager, you’re excited to focus squarely on acquiring new leads for a venture into a new market, but there’s a twist: You have lots of education to do at the top of the funnel to get... More »The Tactical Truth about Content Marketing
We’ve compared SMS text messaging and email marketing before, with advice on the best situations to use each. But mobile marketing involves more than just SMS. Thanks to smartphones, your mobile marketing can have a wider reach in a number of mobile channels across apps, location-based services, email, mobile search and more. Let’s take a... More »Mobile Marketing And Email: 4 Ways To Use Them Together
Marketing organizations are facing a predicament. It’s been documented in surveys and studies, eBooks and white papers, events and articles. Content is important. It always has been, but more than ever, marketers are learning how to leverage content across paid, earned, and owned media to drive of traffic, leads, and revenue. But content can be... More »You Have A Strategy…Now What? Content Marketing Advice From Companies Doing It Right
Are Your Readers Yawning? Fix It. The exercise of writing can often feel more like an act: you go through the motions, you produce something, it’s readable, and it kind of communicates one or more points in the English language. But you weren’t really there while it was being formulated. You were probably rehashing often-used... More »36 Copywriting Tips To Relieve Your Content Creation Woes
Business (Photo credits: www.roadtrafficsigns.com) B2B business strategies were much simpler back in the day. In the pre-Internet and pre-digital age, the target of one customer or buyer was an accepted viewpoint. We are no longer back in those days. We are in the new digital age. This new age consists of more complexity, collaboration, co-creation,... More »Map Content to the 5 Phases of the B2B Buyer Persona Buying Cycle
Sales and marketing departments often share a rather rocky relationship. Much like a divorced couple that is forced to mingle due to kids and a shared network of friends, sales and marketing can be seemingly aloof while closely monitoring each other’s activities. They realize they share a close and ongoing connection, but really don’t want... More »Why Marketing Automation Alone Won’t Do It
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