Did you know the design of your website may be holding your business back? When visitors find a website difficult to navigate or use, or they simply think it is ugly, they have no qualms about taking their money and loyalty elsewhere. A website redesign can help your company gain the competitive edge you desire... More »4 Signs It’s Time to Redesign Your Website
In an ideal world, we’d all have 100% email open rates. After all, they signed up, so they want to see what we have to say, right? If only things were that simple… Even if you’ve crafted the perfect squeeze page, written amazing content, and gently encouraged your readers to sign up via email… It’s... More »5 Simple Remedies To Heal Your Ailing Email Subject Lines
A Guernsey Cow (Photo credit: Wikipedia) SUSPEND YOUR SKEPTICISM Put your skepticism on the shelf for just a few minutes, okay? I know some of you think you don’t need a brand. You might be thinking: Brands are just for cows. Brands are for the consumer products’ companies, or for larger law firms, but not... More »Lawyers & Law Firms, Are You Paying Attention To Your Brand?
Here’s something we could all stand to be reminded of from time to time: asking for help is a sign of strength, not weakness. But even if you know that’s true, it’s still easy to feel intimidated when you’re making a BIG ask. Boston-based nonprofit, Strong Women, Strong Girls (SWSG), is a mentoring organization that... More »How to Make a Big Ask Even if You’re a Small Nonprofit
Search just ain’t what it used to be. Search engines used to be about helping customers find information. But new products like Google Now, Google Glass, and the redesigned Google Maps are beginning to flip the script, moving to an environment where information finds your customers instead. And “OK, Google,” unveiled at Google’s I/O developer... More »Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year
My dearest Nutella, For decades your hazelnut spread has turned everyday consumers into product purists. From brownies and cookies to hot chocolate and crepes, Nutella has been the cornerstone of a delicious treat. As you’re aware, since 2007, Sara Rosso—arguably your most passionate superfan—has hosted World Nutella Day. She love(d) your product so much that... More »An Open Letter to Nutella: Why Did You Eliminate Your Greatest Marketing Asset?
When most people think about the phrase “target market” they have sales in mind. Most companies who are in the sales business need to be good at identifying who they are selling to and what that particular group wants to buy. If a business does a good job at identifying who they are selling to... More »Your Site’s Target Market: The 5 W’s
Paid, earned, and owned media. The phrase may be a marketing workhorse, but with the explosion of digital channels and new technologies, “paid, earned, and owned” is a lot less useful as a way of looking at media strategy and spend than it used to be. As the lines between the three categories of media... More »Corporate Storytelling: Cross the Paid, Earned, and Owned Divide
It’s a recurring theme in marketing circles that the publishing industry has been set back on its heels by digital media and is struggling to catch up to this new world. While there have been challenges for the industry with protecting content rights and monetizing digital assets, for example, there have also been tremendous innovations.... More »How News Publishers Are Thriving in Our Digital World
They say there is always a little truth in every stereotype and every rule has an exception. This is certainly true in ecommerce because I have yet to meet a stereotypical online retailer. One of the great things about working in eCommerce is the wide range of people you meet. As a still relatively new... More »What Does a Successful Online Retailer Look Like?
Online marketing has grown in leaps and bounds. Today, there is a vast number of tools and resources that can help you jumpstart your online marketing campaign. I would wish to cover each and every useful tool and technique. But for the sake of time, I will delve straight into some powerful internet marketing tactics... More »The Hottest Online Marketing Tactics Used by Experts
As a business owner, you recognize that your company isn’t growing at the rate it could, and you know the internet is the key. Maybe you’ve already seen inklings of the potential through running a PPC campaign or starting a company e-newsletter. Or perhaps you’ve just started dabbling in internet marketing by assigning certain tasks... More »How to Develop Your Internet Marketing Department
Prospects and Customers are more accessible than ever, when we get them to engage with a brand. Engagement in a digital environment leaves a data trail, as searchers interact with our content. As Marketing professionals we have access to more data about customers than ever before as we build out a content strategy to attract... More »Learn About Your Customers: They Are Speaking to You Louder Than Ever, Are You Listening?
No one plans to make bad marketing videos. Yet, the majority of them ARE bad. And most of the time, it’s because the clients or the video producers fell into one or more of these deadly mistakes. A few months back, I talked about deadly video content and the “advertising vs. programming” mindset that can... More »Once Again: Are You STILL Making These Fatal Video Content Mistakes?
Every business has a specific audience that they want to reach because they believe that those people are far more likely to become good, long-term paying customers than the general population – your demographic. For years, real world marketers have sought out ways to help businesses pinpoint their individual demographic using a variety of methods... More »Marketing Online Can Help Connect You to a Targeted Audience
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