Mistakes happen. We’ve all been there, we’re only human right? When it comes to email marketing everyone, including the big guys, has a slip up every now and then. When this happens don’t panic! Here are 4 steps to help your biz minimize the damage of an email mistake: 1. Assess – Before you do... More »Yikes! When Mistakes Happen in Your Email Marketing…
Not Getting Messy All too often, online business can get very messy when it comes to building up your presence. Usually, this means that once you start creating online content and graphics, you start to create a backlog of information that, without some organization, can fall into a rut. Over time, this can cause problems... More »Creating a Successful Interlinking Plan for Online Business
Marketing automation isn’t just for marketers anymore. What began as a suite of capabilities that relieved marketers of certain manual tasks has turned into a genuine sales enablement tool. When CRM and marketing automation are integrated, sales gets a seat at the table to view the strategic customer information that can make all the difference... More »Five Ways CRM + Marketing Automation = Sales
Do you know who your target market is? We mean, really know? And, we’re not talking about, “I sell dresses, so my target market is women.” We mean, “I own a dress shop on Sacramento Street, my customers are female, ages 35-45, live in a 10 block radius and make more than $45,000 per year.”... More »Do You Know Your Target Market? How to Find Out…
Although some may be tempted to argue that writing is writing, it’s important for those interested in building a website or blog to understand the ways that web writing should differ from other types of writing in order to be effective. The average web surfer has an array of choices at his fingertips when it... More »The Essentials of Effective Web Writing
Setting the bar for customer service excellence has never been more challenging, but a few brands continue to rise above the rest, including Apple, which recently topped the ClickFox Brand Loyalty Survey for the second year in a row as the brand consumers can’t live without and was ranked Best PC Tech Support by Consumer... More »The Genius Behind Apple Customer Service
As online marketers we should never forget that many of the people we are targeting (or marketing on behalf of) are not digital natives. This basic fact was brought home to me at a recent dinner party, where my partner’s friends (who all have proper jobs) talked glibly about technology. One couple explained proudly why... More »We Are Not Preaching to the Converted
For many, the iconic image of the Seaside Heights rollercoaster engulfed by the Atlantic Ocean symbolized Hurricane Sandy’s devastating blow to the Jersey Shore. Now, nearly 6 months later, the region is bouncing back with the help of some royal treatment. In his recent trip to the United States, Prince Harry met with New Jersey Governor... More »Critical Minute – When Harry Met Jersey
We have all seen content that has gone viral. Sometimes it is a cute or embarrassing picture, sometimes a gorilla playing the drums or a guy on the beach talking about aftershave that the senior male members of the family tended to wear! As marketers, we want a piece of this action because, not only... More »Why Does Some Content Go Viral?
One of the great things about working in the continually evolving digital industry is the opportunity to work with the new techniques and technologies that emerge to more effectively promote brands online. This is also, however, where the world of branded content marketing can get a bit more complex and “techy” — for example, its... More »Increase Distribution for Your Branded Content with Microformats
The age old battle between sales and marketing may not be entirely over, but we have come a long way. I’ll admit to playing into the friendly banter with my sales counterparts from time-to-time. But in all seriousness, can you imagine what would happen to a sales director if they stood up at a company... More »6 Life-Altering Questions Marketing Should Ask Sales [Video]
With the proliferation of social networks and profiles, comment systems and discussion forums, and other online services, creating an account for ourselves is now second-nature. What is not yet second-nature is an understanding of just how important your profile pic really is. If you’re using a website or service for personal use, you can certainly... More »Smile! YOU are Your Brand Image
In the past few years, there’s been an explosion of online website builders offering a fast and affordable solution to anyone making their first steps in the www. Suddenly, the entire process of searching for a web designer and a web developer, getting a brief together, negotiating a price and a deadline and waiting for... More »Website Creation for Dummies
As a business owner your responsibilities and tasks can be overwhelming at times. Because of these many responsibilities, you may find yourself pressed for time when it comes to marketing your products and services. This is where affiliate video marketing can be of great benefit to you. What is Affiliate Video Marketing? Affiliate video marketing... More »What Is Affiliate Video Marketing
It’s no secret that the upscale fashion retailer known for its heavily perfumed garb and loud in-store music is also notorious for its exclusivity. In a 2006 Salon interview called “The man behind Abercrombie & Fitch,” CEO Mike Jeffries said: “In every school there are the cool and popular kids, and then there are the... More »Abercrombie & Fitch Has A Choice To Make
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