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4 Ways to Write More Effective Content

The primary focus of writing content should be to attract traffic to your site which may lead to a conversion. You will be re…

Best Gifts for Your Clients

Are you trying to play Santa on an elf's cash…

Checklist: 5 Things to Do Before 2012

Before you ring in 2012, you'll want to get a…

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Apparently It’s Now Safe (Again) To Use “Free” In A Subject Line
Business 2 Community - Wed, May 15, 2013 9:22 AM EDT
In follow-up to the recent 2013 Marketo Summit, the marketing team at ReachForce, a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign, an email that generated a 42.8% open rate and resulted in ReachForce hosting the most heavily visited booth... More »Apparently It’s Now Safe (Again) To Use “Free” In A Subject Line
Oooh, Burn! Abercrombie Puts The Pain Back In Product Branding
Business 2 Community - Wed, May 15, 2013 9:14 AM EDT
Effective branding is, and always has been, an exercise meant to set a product apart from its competitors. Ranchers burn symbols onto cattle with a hot iron cast to declare, “That’s mine.” And when mass-produced products began competing with local craftspeople a century ago, brand names told buyers who created certain products. Today, a well-communicated... More »Oooh, Burn! Abercrombie Puts The Pain Back In Product Branding
8 Disgusting Words To Avoid In Your Content Marketing Strategy
Business 2 Community - Wed, May 15, 2013 9:11 AM EDT
Words We All Loathe Word aversion is the feeling of discomfort or even disgust triggered in people by a certain word—not because it was used incorrectly, but because the sound of the word itself is displeasing. What can explain this phenomenon? Jason Riggle, a professor of linguistics at University of Chicago, believes it’s part instinct,... More »8 Disgusting Words To Avoid In Your Content Marketing Strategy
It’s Not You, It’s Me … When (Customer) Relationships Break Down
Business 2 Community - Wed, May 15, 2013 7:05 AM EDT
The relationship with customers is like any relationship, it’s built on trust and on promises. 10 years ago I worked for a UK company who at that time saw its key differentiator being the customer experience that it delivered and the customer care that it offered as ‘part of the deal’. As soon as I... More »It’s Not You, It’s Me … When (Customer) Relationships Break Down
Is Your Customer Service Architecture A House Divided?
Business 2 Community - Wed, May 15, 2013 7:00 AM EDT
For many customers I talk to, it isn’t their people or contact center apps that prove inflexible in the face of today’s customer service operational challenges. Most often, it’s the telephony architecture that has them chained to a legacy of costly and proprietary tools that can’t support both the needs of their employees and their... More »Is Your Customer Service Architecture A House Divided?
Activision Planning Increased Marketing Spend
Business 2 Community - Tue, May 14, 2013 11:30 PM EDT
Activision’s latest quarterly earnings call revealed some concerns over increased competition this year, and a determination on the part of executives to increase marketing spending in response. Both Activision Blizzard CEO Bobby Kotick and Activision Publishing CEO and president Eric Hirshberg made it clear that marketing was going to be called on to defend the... More »Activision Planning Increased Marketing Spend
Tour Operator Logos: The Value of Creating a Good Logo
Business 2 Community - Tue, May 14, 2013 11:22 PM EDT
A logo is an essential part of your business branding plan. You might be a small activity operator in a coastal beach town, but that doesn’t mean you don’t need a logo that allows people to instantly recognize who you are and what you do. There’s even more competition out there online, so you need... More »Tour Operator Logos: The Value of Creating a Good Logo
Break the Rules: Three Tips for Badass Marketing
Business 2 Community - Tue, May 14, 2013 8:53 PM EDT
I appreciate not everybody works for casual organizations that allow for some edge or rebeliousness to be injected into their marketing efforts. However, people still do business with people and people have personalities so therefore your marketing should too. And it should be a fucking cool personality. The most interesting people I know are not “average”, instead... More »Break the Rules: Three Tips for Badass Marketing
Is Your Content Marketing Broken?
Business 2 Community - Tue, May 14, 2013 6:45 PM EDT
Of the things I despise doing such as mowing the lawn and doing my taxes, returning broken items to the store ranks near the top. I once tried to return a new laptop because the screen didn’t work. My high expectations as I pulled it out of the box turned to immediate frustration as I... More »Is Your Content Marketing Broken?
7 Tips for Fueling Marketing Campaigns with Content: Insights from Joe Chernov, Mike Volpe, and Dave Balter
Business 2 Community - Tue, May 14, 2013 6:35 PM EDT
A car without gas is a useless hunk of metal. Likewise, a marketing platform – whether it’s a blog, marketing automation software, or a Facebook page – won’t drive your brand anywhere without killer content. With that in mind, we caught up with Joe Chernov of Kinvey, Mike Volpe of HubSpot, and David Balter of... More »7 Tips for Fueling Marketing Campaigns with Content: Insights from Joe Chernov, Mike Volpe, and Dave Balter
User-Centered Design: The Biggest “Duh” Moment in Tech
Business 2 Community - Tue, May 14, 2013 6:30 PM EDT
If you’re in software, an industry that creates more buzzwords per annum than every other tech sector combined, you’ve likely heard the phrase “user-centered design.” But unlike an email that uses the word “leverage” eight times, there are a lot of good ideas behind this bland corporate phrase. The basics How many interfaces do you... More »User-Centered Design: The Biggest “Duh” Moment in Tech
Another Blog Post About Content Marketing
Business 2 Community - Tue, May 14, 2013 6:25 PM EDT
Fact: Content marketing is the new darling of social business and has dominated the conversation over the last few years. The numbers speak for themselves. There were roughly 50,000 blog posts and over 100,000 tweets just on content strategy in the last year alone. When we published our first ebook in 2011 on Content Supply... More »Another Blog Post About Content Marketing
5 Tips for Creating Quality Social Media Content
Business 2 Community - Tue, May 14, 2013 5:35 PM EDT
There is no denying the importance of social media. It is undoubtedly a powerful marketing channel. But did you know the secret sauce of a successful social media presence is generating original highly shareable quality content! This should be among your top marketing objectives. Publishing content that gets widely shared on social media is good... More »5 Tips for Creating Quality Social Media Content
Why Mobile Should Simplify Your Email Marketing Not Complicate It
Business 2 Community - Tue, May 14, 2013 5:17 PM EDT
Over the last few weeks, we’ve been talking a lot about mobile-friendly emails. From simple strategies that will help you create mobile-friendly emails, to data that supports why mobile needs to a part of your email marketing — we’ve been focused on helping you make the switch to mobile-friendly email design. You may still have... More »Why Mobile Should Simplify Your Email Marketing Not Complicate It
Case Study: Folks Southern Kitchen
Business 2 Community - Tue, May 14, 2013 5:11 PM EDT
As some of our clients might know, I’m in the processing of moving from my home state of Kentucky down to Florida. While making three trips by car in the last two weeks isn’t the most fun experience, there has been a silver lining: Folks Southern Kitchen in Marietta, Georgia. Tired and exhausted, my dad... More »Case Study: Folks Southern Kitchen

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YOUR FRIENDS' ACTIVITY

Sales & Marketing

4 Ways to Write More Effective Content

Best Gifts for Your Clients

Checklist: 5 Things to Do Before 2012

All Sales & Marketing Articles

Apparently It’s Now Safe (Again) To Use “Free” In A Subject Line

Oooh, Burn! Abercrombie Puts The Pain Back In Product Branding

8 Disgusting Words To Avoid In Your Content Marketing Strategy

It’s Not You, It’s Me … When (Customer) Relationships Break Down

Is Your Customer Service Architecture A House Divided?

Activision Planning Increased Marketing Spend

Tour Operator Logos: The Value of Creating a Good Logo

Break the Rules: Three Tips for Badass Marketing

Is Your Content Marketing Broken?

7 Tips for Fueling Marketing Campaigns with Content: Insights from Joe Chernov, Mike Volpe, and Dave Balter

User-Centered Design: The Biggest “Duh” Moment in Tech

Another Blog Post About Content Marketing

5 Tips for Creating Quality Social Media Content

Why Mobile Should Simplify Your Email Marketing Not Complicate It

Case Study: Folks Southern Kitchen

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