I just want to give you a quick set of definitions for the terms that revolve around CONTENT CURATION. I’ve written content curation definitions before, and I’ll write about it again, no doubt! I’m happy to see a growing understanding that content curation, if done correctly, always involves the human element of finding the right... More »Scrape Aggregate Curate Create – Some Definitions
Sales & Marketing
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Harrisburg is the capital of Pennsylvania. I repeat: Harrisburg is the capital of Pennsylvania. In 2010, Forbes rated Harrisburg as the second best place in the U.S. to raise a family. But something is rotten in this sleepy, Pennsylvania hamlet of less than 50,000 people. The city of Harrisburg has been charged by the Securities... More »Critical Minute – Something is Rotten in Harrisburg
Event marketing can bring huge returns for an organization’s bottom line. In fact, according to research from the Content Marketing Institute and MarketingProfs, 69 percent of B2B marketers and 63 percent of B2C marketers in North America use in-person events as a content marketing tactic. But developing valuable content from an event requires a ton... More »Video Content Planning for Events: 5 Hard-Won Lessons
Corporate marketing is changing, and the future is becoming increasingly digital. Although digital marketing investment is a well-acknowledged trend, you would be surprised at just how many major corporate executives’ firms are so behind the times that they can’t even hide it. We have discussed the High Tech CMO in the past and these numbers... More »Are You Unprepared for Digital Marketing?
A few weeks ago, at the Sales 2.0 conference, I noticed a trend: salespeople are generating their own leads. In fact, I heard pundit after pundit offer justifications for salespeople to be more proactive and take lead generation into their own hands, including statistics showing that as few as 30% of the leads sent to... More »Has Marketing Failed Sales?
The data is in. Performance-based pricing continues to dominate as the preferred model for Internet advertisers. According to the recent IAB Internet Advertising Revenue Report conducted by PwC: “Performance-based pricing, the most prevalent pricing model since 2006, has maintained a strong sequential growth rate, reaching 66 percent in 2012.” Enterprises are investing heavily in digital... More »Performance Marketing is Here to Stay: 3 Important Tech Questions for the C-Suite
One of my long time pet peeves has been the cost of disposable razors. I don’t consider myself cheap but I could never understand why good razors cost so much. Then I found DollarShaveClub.com! If you are unaware of what DollarShaveClub.com is about watch the video below. Now you might be asking what does DollarShaveClub.com... More »3 Marketing Lessons Schools Can Learn From Dollar Shave Club
Affiliate marketing is one of the first things that I really got into when I started. Why? Because I had heard so many great things about it. Most people that I would follow online were making money with affiliate marketing and I knew that I could too. Now, the only thing that I wish I... More »Why Affiliate Marketing Is the Perfect Online Starter Job
Content marketing is serious business. Over 90% of marketers are currently using custom content to generate leads, and sales, according to research by the Content Marketing Institute. 25% of the average marketing budget is dedicated to custom content. But how much should quality content cost? The short answer is, enough to get the quality you... More »How Much Do Quality Copywriting Services Cost?
The best way to market your business to your customers is with appropriate and up-to-date content. Your content creates the image that your customers identify as your business, and without it you would be out-of-business. As you try to find methods to generate and convert new leads, keep some of these tools as reminders. Many... More »Favorite Tools for Easier Content Marketing
There are three things to aim at in public speaking: first, to get into your subject, then to get your subject into yourself, and lastly, to get your subject into the heart of your audience Alexander Gregg When someone asks you to speak, do you look and/ or feel like that guy in the picture?... More »Getting Beyond Your Fear of Public Speaking
As the average human attention span and level of patience grows shorter, video has become an attractive alternative to wading through the written word. Spend a day or two reading 100+ pages of F. Scott Fitzgerald’s luxurious writing in The Great Gatsby? Most people today would say no way. Watch the whole story in a... More »Video is Worth a Thousand Words in Customer Service
I got an e-mail this morning from one of the icons of the sales profession, inviting me to subscribe to his webinar, “Cold Calling Tips and Scrips.” After fighting the urge to trash the e-mail by hitting the SPAM button (since I got this solicitation without asking for it, and that’s SPAM, right?) I looked... More »In an Inbound Marketing World, Should Cold Calling Still Have a Role?
The proven and successful inbound marketing strategy is a great way to generate high quality leads. Therefore inbound marketing is known as the “riskless” marketing strategy because of the activities done which are long lasting and bring an increasing stream of future customers to your offers. Why is this inbound marketing such a great way... More »42 Profitable Reasons to Consider Inbound Marketing Strategy for Business
This is not a blog post about writing. This is a blog post about creation. Creating content that actually matters. If you’re writing to increase conversion rates, then, yes, SEO matters. Proper grammar matters. Page layout matters. Verbal flourish might matter. But those are all details – aspects of content writing that come only after... More »7 Questions for Creating Content That Actually Matters