If you blow it at a face-to-face meeting, you'll have wasted both your time & your client's. Avoid these goofs to turn more prospects into paying customers. More »10 Dumbest Sales Mistakes to Avoid
Are you trying to play Santa on an elf's cashflow? Make your client gifts stand out this … More »Best Gifts for Your Clients
Before you ring in 2012, you'll want to get a head start on taxes, insurance, suppliers, … More »Checklist: 5 Things to Do Before 201 …
If you blow it at a face-to-face meeting, you'll have wasted both your time & your client's. Avoid these goofs to turn more prospects into paying customers. More »10 Dumbest Sales Mistakes to Avoid
Though the quality of your product is important, sales and packaging can make or break your business. More »Is Presentation Everything? Sales and Packaging Explained
Don't just publish a blog willy nilly. Plan, set goals, and--most importantly--know what you're getting into. More »No-fail strategy for content marketing
One of the most interesting developments of the Internet in recent years is the proliferation of daily deal sites. These sites come in many varieties, the most common three are: coupon sites like Groupon and Living Social, 24-hour sales like those featured on Woot, and software giveaways like Giveaway of the Day or Amazon’s Free App of the Day. This article examines the pros and cons of utilizing these sites for your business, including exposure and profitability. No Such Thing as Bad Press: P More »Selling through daily deal sites: pros and cons
Creating a marketing plan without a marketing budget is like getting a car to move without gas. No matter how much money your small business is making, you can put aside some of it for marketing. Here we’ll show business owners who sell consumer products how to put together a basic marketing plan and budget. The first thing most small businesses think is that they don’t have the money for a marketing budget. But even if you have only a few dollars a month, you can create a marketing budget (it m More »Planning a marketing budget
With Internet marketing and social media becoming so popular, the more traditional methods of marketing seem to have fallen by the wayside. Is print advertising still a worthy investment? Everywhere you look, there is talk of using the Internet as a marketing outlet and while social media and online advertising is certainly effective, it isn’t the only method of marketing out there. Print advertising is still alive and well, for a variety of reasons. Every time something new comes up, people ass More »Is print advertising still worth it?
Forget what you’ve seen on AMC’s hit show Mad Men. Cocktails and haircuts don’t sell the goods – good research and accounting does. This article will explain how to set up a PPC campaign that attracts customers and hooks them in. Pay Per Click (PPC) is perhaps the most cost effective form of advertising because you pay for authentic interest. Running a billboard on a busy street is not targeted -- PPC is. Don Draper may be good at writing catchy print for Sterling Cooper’s clients, but how do w More »How to Run a PPC Campaign
Here we take you through the essentials of crafting the perfect customer survey. Shorter is better when it comes to surveys. No matter the situation, people will insist that they do not have the time to fill out surveys. The order of survey questions also matters. Most people don’t like answering difficult questions first, so throw them a few soft questions and gradually build toward the more specific questions. Key Survey, a firm specializing in customer surveys, organizes its questions into th More »Most effective customer survey techniques
Running your own consulting business, you are responsible for creating proposals and bids for potential new customers. It can be challenging at first, but with a few hints, you’ll be on your way to getting new business. If you’re new to the game of business proposals and pricing, don’t worry; after you secure your first few clients, you start to be more confident in putting these documents together. Making Your Proposal Pop For anyone who approaches you about your services, you will need to put More »How to price your proposal
When you think of writing to promote your business, press releases and article marketing are likely what come to mind. However, it’s possible to promote your company with an ebook, as well. Nearly anyone can write an ebook and if you don’t have the time or inclination, it’s fairly easy to find someone who can do it for you. Ebooks have become common enough now that you can easily use them to promote your business, provided you know how to leverage your writing. Once you have your ebook, you sim More »Write an e-book to promote your business
Marketing your business is something you can’t avoid. But how will potential customers find you? Through marketing. But, what if you have no budget for marketing and promotion? Find ways to promote your business for free. Whether you run a business with a limitless budget or no budget at all, people need to know about your products and services. Traditional print ads in trade or national publications provide exposure, but come with a hefty price tag. Television ads are a budget-buster for all bu More »10 free ways to market your business
Your website’s landing page isn’t throwaway copy. It is crucial to construct quality content on each and every landing page. The landing page is the first thing that customers and potential customers see when they go to your web page. Having the right landing page can make the difference between a person exploring the rest of your page or seeing what else his favorite search engine has to offer. What Makes a Good Landing Page? To create a good landing page you will need to know what makes a goo More »Website landing pages: your online storefront
From the first sale, the clock starts ticking. How do you keep the customer coming back for more? Find out what makes the customer tick...through a market survey. Customers are the lifeblood of a business. Without customers, there would be no business. New businesses devote significant resources to attracting new customers. A customer who commits to buying a product is one who will likely buy more. But, customers change their minds. Prices rise. Customers may search for a better deal. A competit More »5 benefits of market surveys
Business to consumer marketing is perhaps the most important method of gaining new customers, so it needs to be done right. Without effective marketing, most businesses will end up failing. Marketing to consumers is quite different from marketing to other businesses. The average consumer is far more emotional in making purchase decisions and will have drastically different motives for everything they do than a business customer. In order to tap into this market, you’ll need a specific marketing More »Tips for B2C marketing
Amazon.com has become one of the most trusted online stores and you can find nearly everything there . . . should your product be included in its marketplace? Amazon.com has a huge variety of goods available on its site and makes thousands of sales on a daily basis. With a high trust rating and good reputation, the company has turned into one of the top choices for affiliate marketing and outside promotion. All that adds up to a great deal for companies with their products on the site, and more More »Should your product be on Amazon?
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