Millennials, also known as Generation Y, are not your parents’ generation; they do things differently and in a big way. Millennials also happen to be the largest generation; some 80 million individuals born after 1980 and before the early 2000s make up this young but influential demographic. Nowhere is this influence being felt more than in... More »How Millennials Are Changing The Face Of Retail Shopping
Sales & Marketing
All Sales & Marketing Articles
We are currently witnessing a shift in website traffic referrals. Affiliate Marketing used to be the best way to drive traffic and make sales online. For some companies, affiliates are the 20% that drove 80% of conversions. The affiliates that brought over the most business were labeled as Super Affiliates. They were the cream of... More »Are Social Media Influencers the Next Super Affiliates?
Budgeting seems to be the topic on everyone’s minds lately and I can’t help but think that this is due to Google’s subtle, or not so subtle, ways of telling you when you need to raise your bids and budgets. Google now has the ability to show you trends with your keywords, where you “should”... More »AdWords Campaigns Limited by Budget? Find Out What It Means & What to Do
The customer is always right Smile when you talk to the customer Don’t argue with a customer the list goes on and on . . . Customer service would be easy if absolutes such as these were indeed true. In today’s highly interactive world of customized customer service, nothing could be LESS needed than training... More »Are There Any Customer Service Absolutes?
Personalize the Customer Experience There is one thing that you can do that almost guarantees that your customer will want to come back and do business with you. It’s more than just delivering amazing customer service. It’s delivering amazing personalized customer service. The goal is to create the personal touch. This is engagement at a... More »Personalize Customer Service to Create Amazing Customer Experiences
Forty-thousand people signed up for a free online public speaking class offered by the University of Washington. Now, you might think that as a public speaking coach that this has me quaking in my boots. If people can get the information for free, why would they ever hire me for coaching. Public speaking is a... More »The What and How of Public Speaking
As I’ve said before, landing pages are important to your marketing mix. To truly convert your audience and get them into your funnel, you need to use a landing page. Done right, they will be a primary tool in your conversion toolbox. Now, yes, done right, they convert like crazy and get you more leads,... More »Landing Pages: 5 Points to Remember for More Conversions
The only way alliances will strategically grow your business is if you pay attention to the details on an ongoing basis. More »Oprah Winfrey and Tyler Perry? Beware: Partnerships Can Wreck Your Brand
When it comes to driving sales through social media channels the going can get tough, and lines may seem blurry. A lot of marketers are reluctant to ask for the sale for fear that they will turn off their fans. But, great deals are exactly what customers are looking for when they connect with a... More »How To Test The Waters Of Social Couponing
By recognizing the difference between a customer story that “Sells” vs. a story that “Doesn’t Sell,” you can see for yourself how your own customer stories can be changed so that they inspire prospective customers to buy, instead of providing them with no reason to change. The mistakes made in the story that “Doesn’t Sell”... More »One Customer Story Sells, and Another Doesn’t. Why?
The AdWords universe is forever expanding. Sure, some things get changed, demoted or taken away (like Pluto losing its planet status). But new PPC features are always being created, the latest being image extensions for search ads. It’s therefore imperative for PPC professionals to stay on beat with the latest and greatest as their competitors... More »The Top 10 Best AdWords Features You’re Not Using
Is Angie’s List worth the money if you are a remodeler, plumber, HVAC, Pest control contractor? Find out the pros,cons for your lead generation. If you are a home services contractor (like a plumber, HVAC, pest control, etc.), or a home improvement contractor (remodeling, renovations) you have likely used Angie’s List… or knew someone who... More »Is Angie’s List Worth The Money For Contractors, Plumbers, HVAC?
A recent unconventional Q&A session at the McDonald’s annual shareholder meeting showed that even some of the youngest consumers are concerned about brand transparency. After 9-year-old Hannah Robinson addressed the CEO of McDonald’s Corp., Don Thompson, asking, “Mr. Thompson, don’t you want kids to be healthy so they can live a long and happy life?”... More »Lessons Businesses Can Learn From McDonald’s Recipe of Brand Transparency
Email subject lines are often an afterthought. After preparing your email’s content, you might only have a few seconds to dash off a quick subject line and send out your email. However, since the best B2B customers often come from in-house email lists, you should spend more time crafting subject lines that get readers to... More »How to Write B2B Email Subject Lines that Get Your Messages Opened
If content marketing is king, then video is its trusted knight. According to research recently featured in eMarketer, 52% of marketing professionals worldwide call out video as the type of content with the highest ROI. Video as a content strategy generates greater returns than pictures, infographics, and even whitepapers. Though the majority of marketers see... More »If Content Is King, Video Is Its Knight