Ask yourself these 5 questions to see whether your biggest clients are at risk of being lured away. More »Protect Yourself From Poachers: 5 Tips
Are you trying to play Santa on an elf's cashflow? Make your client gifts stand out this … More »Best Gifts for Your Clients
Before you ring in 2012, you'll want to get a head start on taxes, insurance, suppliers, … More »Checklist: 5 Things to Do Before 201 …
Ask yourself these 5 questions to see whether your biggest clients are at risk of being lured away. More »Protect Yourself From Poachers: 5 Tips
Media mentions are a fantastic way to boost your web traffic without paying for advertising. Use the basics of a press release to fashion your release and send to journalists. Press releases are one of the best tools to shine the spotlight on your business. But don’t feel overwhelmed at the idea of writing one: they’re not difficult at all. Who, What, When, Where, Why and How The first thing you need to do is list out the basic subject of your press release. You’ll need to address: Who the relea More »How to write a press release
Creating a marketing plan without a marketing budget is like getting a car to move without gas. No matter how much money your small business is making, you can put aside some of it for marketing. Here we’ll show business owners who sell consumer products how to put together a basic marketing plan and budget. The first thing most small businesses think is that they don’t have the money for a marketing budget. But even if you have only a few dollars a month, you can create a marketing budget (it m More »Planning a marketing budget
With Internet marketing and social media becoming so popular, the more traditional methods of marketing seem to have fallen by the wayside. Is print advertising still a worthy investment? Everywhere you look, there is talk of using the Internet as a marketing outlet and while social media and online advertising is certainly effective, it isn’t the only method of marketing out there. Print advertising is still alive and well, for a variety of reasons. Every time something new comes up, people ass More »Is print advertising still worth it?
One of the most interesting developments of the Internet in recent years is the proliferation of daily deal sites. These sites come in many varieties, the most common three are: coupon sites like Groupon and Living Social, 24-hour sales like those featured on Woot, and software giveaways like Giveaway of the Day or Amazon’s Free App of the Day. This article examines the pros and cons of utilizing these sites for your business, including exposure and profitability. No Such Thing as Bad Press: P More »Selling through daily deal sites: pros and cons
Email is still one of the most effective forms of marketing for small businesses -- and it’s affordable too! Understand what goes into an email newsletter and when you should send it for best results. A great marketing tool for staying at the top of consumers’ minds is the email newsletter. By providing interesting and useful articles, you’re building trust with your contacts. Even if they’re not ready to buy from you today, you will be the first they think of when they are ready to buy. What to More »Effective Email Newsletters
Forget what you’ve seen on AMC’s hit show Mad Men. Cocktails and haircuts don’t sell the goods – good research and accounting does. This article will explain how to set up a PPC campaign that attracts customers and hooks them in. Pay Per Click (PPC) is perhaps the most cost effective form of advertising because you pay for authentic interest. Running a billboard on a busy street is not targeted -- PPC is. Don Draper may be good at writing catchy print for Sterling Cooper’s clients, but how do w More »How to Run a PPC Campaign
Here we take you through the essentials of crafting the perfect customer survey. Shorter is better when it comes to surveys. No matter the situation, people will insist that they do not have the time to fill out surveys. The order of survey questions also matters. Most people don’t like answering difficult questions first, so throw them a few soft questions and gradually build toward the more specific questions. Key Survey, a firm specializing in customer surveys, organizes its questions into th More »Writing Effective Customer Surveys
Running your own consulting business, you are responsible for creating proposals and bids for potential new customers. It can be challenging at first, but with a few hints, you’ll be on your way to getting new business. If you’re new to the game of business proposals and pricing, don’t worry; after you secure your first few clients, you start to be more confident in putting these documents together. Making Your Proposal Pop For anyone who approaches you about your services, you will need to put More »Tips and Tricks on Proposals and Pricing
If you’re not using the internet to market your B2B products or services, you’re missing out on affordable and effective opportunities to generate new clients. Here you’ll learn the most effective tools for consultants, agencies and business service providers. With so many internet marketing sites and tools available, it can be hard to cut through the din to figure out what works best for your business. If you sell to other businesses, the tools you use will be different from what a B2C (busines More »Effective Online B2B Marketing
Marketing your business is something you can’t avoid. But how will potential customers find you? Through marketing. But, what if you have no budget for marketing and promotion? Find ways to promote your business for free. Whether you run a business with a limitless budget or no budget at all, people need to know about your products and services. Traditional print ads in trade or national publications provide exposure, but come with a hefty price tag. Television ads are a budget-buster for all bu More »10 free ways to market your business
When you think of writing to promote your business, press releases and article marketing are likely what come to mind. However, it’s possible to promote your company with an ebook, as well. Nearly anyone can write an ebook and if you don’t have the time or inclination, it’s fairly easy to find someone who can do it for you. Ebooks have become common enough now that you can easily use them to promote your business, provided you know how to leverage your writing. Once you have your ebook, you sim More »Write an e-book to promote your business
The key to creating buzz about your company is by creating stories. These stories can be about anything from the CEO’s inspiration behind a new product to the latest promotional event. The point is, you need to give people reasons to talk about your company to their friends, family, and co-workers. This article will give you the best ways to get your name onto customers’ lips. 1. Focus on Customers This may seem obvious, but people tend to talk about things that they like, and people like c More »How to Build a Word-of-Mouth Following for Your Product or Service
Your website’s landing page isn’t throwaway copy. It is crucial to construct quality content on each and every landing page. The landing page is the first thing that customers and potential customers see when they go to your web page. Having the right landing page can make the difference between a person exploring the rest of your page or seeing what else his favorite search engine has to offer. What Makes a Good Landing Page? To create a good landing page you will need to know what makes a goo More »How Landing Pages Can Help Your Company
From the first sale, the clock starts ticking. How do you keep the customer coming back for more? Find out what makes the customer tick...through a market survey. Customers are the lifeblood of a business. Without customers, there would be no business. New businesses devote significant resources to attracting new customers. A customer who commits to buying a product is one who will likely buy more. But, customers change their minds. Prices rise. Customers may search for a better deal. A competit More »Top 5 Benefits of Market Surveys
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