http://smallbusiness.yahoo.com/advisor/partner/prnewswire/ Yahoo Small Business Advisor Partner: PR Newswire en-US Copyright (c) 2013 Yahoo! Inc. All rights reserved Thu, 13 Jun 2013 10:53:43 -0400 5 http://smallbusiness.yahoo.com/advisor/partner/prnewswire/ http://l.yimg.com/a/i/brand/purplelogo/base/us.gif Publishers are going online, leading to a demand for multimedia content. Help publishers fulfill their own goals by providing modern press releases with links and rich media.http://smallbusiness.yahoo.com/advisor/5-multimedia-tips-press-releases-145343177.htmlThu, 13 Jun 2013 10:53:43 -0400PR Newswireadvisor/5-multimedia-tips-press-releases-145343177Content marketing is a crucial part of any business plan. In today's fast-paced business climate the content on your website and social media platforms is your voice. Having a strategic plan to get your voice heard is essential for the success of your company.http://smallbusiness.yahoo.com/advisor/strategic-planning-critical-content-marketing-campaign-145531348.htmlWed, 12 Jun 2013 10:55:31 -0400PR Newswireadvisor/strategic-planning-critical-content-marketing-campaign-145531348When was the last time you distributed a press release that got a great response? If you’re like most people who write and distribute press releases on a regular basis, it’s probably been a while. If you’re eager to get more exposure for your next release, here are some helpful tips that should get more eyes on your release and help ensure that its search engine friendly.http://smallbusiness.yahoo.com/advisor/optimize-press-release-maximum-visibility-145449034.htmlWed, 05 Jun 2013 10:54:49 -0400PR Newswireadvisor/optimize-press-release-maximum-visibility-145449034If your website was a vehicle, then content would be the engine that makes every activity possible.http://smallbusiness.yahoo.com/advisor/4-elements-compelling-content-150356822.htmlWed, 22 May 2013 11:03:56 -0400PR Newswireadvisor/4-elements-compelling-content-150356822We hear it all the time: “the window for reviews is shrinking,” and yet we still see reviews appearing everywhere. So how can you capture a share of this market?http://smallbusiness.yahoo.com/advisor/book-marketing-101-secrets-getting-more-book-reviews-150438608.htmlThu, 16 May 2013 11:04:38 -0400PR Newswireadvisor/book-marketing-101-secrets-getting-more-book-reviews-150438608“How do I market myself if I’m in a boring industry?” “How do I differentiate myself from all the other plumbers or dentists or accountants in town?”http://smallbusiness.yahoo.com/advisor/finding-story-151209017.htmlWed, 15 May 2013 11:12:09 -0400PR Newswireadvisor/finding-story-151209017I average about three speeches a week revolving around the topic of content marketing. At every one of those events I ask, “How many of you have a documented content marketing strategy?” That answer has never been more than 20 percent, and usually just a few hands are raised.http://smallbusiness.yahoo.com/advisor/content-marketing-starting-why-143915134.htmlThu, 02 May 2013 10:39:15 -0400PR Newswireadvisor/content-marketing-starting-why-143915134Having a PR component is an important part of an overall marketing strategy for any product, but this is also a task overlooked by self-publishing authors in promoting their ebooks. Sending out a press release is any easy and fast way to get eyes on your name and upcoming and previous titles; however, press releases are most effective when you have something newsworthy to say in relation to your ebook. ...http://smallbusiness.yahoo.com/advisor/four-ways-self-publishing-authors-press-releases-ebook-143411479.htmlWed, 01 May 2013 10:34:11 -0400PR Newswireadvisor/four-ways-self-publishing-authors-press-releases-ebook-143411479Authors, speakers, small business owners (turned authors) often launch headlong into their marketing campaign with little or no regard for the steps and the process of getting media coverage. Over the years, a lot has changed in publicity. Players have come and gone, pitching windows have narrowed, and with so many stories vying for airtime, your 15 minutes of fame often seems like 15 seconds. To be successful, not just once but continually, you need to understand how publicists view each facet of their job (and the pitch) and how they garner the media coverage they do.http://smallbusiness.yahoo.com/advisor/nine-ways-think-publicist-152645528.htmlWed, 24 Apr 2013 11:26:45 -0400PR Newswireadvisor/nine-ways-think-publicist-152645528Your site isn’t just seen on a desktop anymore. About a quarter of all time spent online is spent on a mobile device, according to the research company GfK. That’s traffic that you can’t afford to miss.http://smallbusiness.yahoo.com/advisor/mobile-content-strategy-variations-common-thread-145659870.htmlWed, 17 Apr 2013 10:56:59 -0400PR Newswireadvisor/mobile-content-strategy-variations-common-thread-145659870While there is not one single marketing magic silver bullet that best solves the issue of marketing a self-published ebook, having a comprehensive and integrated marketing plan that includes professional press releases is a great starting point.http://smallbusiness.yahoo.com/advisor/self-publishing-ebooks-pr-component-143254671.htmlThu, 11 Apr 2013 10:32:54 -0400PR Newswireadvisor/self-publishing-ebooks-pr-component-143254671People searching online have something in mind. They’re looking for information, or entertainment, or a great price, and your marketing content has to address that. But there’s more to it. We like to think we’re making just-the-facts purchasing choices, but the reality is that shopping is an emotional experience. Successful marketing content addresses that, too.http://smallbusiness.yahoo.com/advisor/tips-create-ultimate-user-experience-small-business-website-150031743.htmlWed, 10 Apr 2013 11:00:31 -0400PR Newswireadvisor/tips-create-ultimate-user-experience-small-business-website-150031743Although most businesses use content marketing in some way to attract and retain customers, the majority of businesses do not have a clear strategy when creating content. This is the main reason why, according to Content Marketing Institute/MarketingProfs research, just one in three businesses feel they are effective at content marketing.http://smallbusiness.yahoo.com/advisor/15-reasons-why-dont-leverage-content-marketing-grow-145951283.htmlTue, 02 Apr 2013 10:59:51 -0400PR Newswireadvisor/15-reasons-why-dont-leverage-content-marketing-grow-145951283By Joe Pulizzi, Content Marketing InstituteEverywhere I go, I find marketers who are challenged with creating more content. More blog posts, more eBooks, more videos, more podcasts… more, more, more. Even our latest content marketing research found that the number one challenge for business marketers is producing enough content.http://smallbusiness.yahoo.com/advisor/content-marketing-why-more-content-isnt-better-172835990.htmlThu, 21 Mar 2013 13:28:35 -0400PR Newswireadvisor/content-marketing-why-more-content-isnt-better-172835990It’s no secret that there has been a change in the way that audiences respond to traditional advertising today.http://smallbusiness.yahoo.com/advisor/small-businesses-create-content-captivates-customers-144408743.htmlWed, 20 Mar 2013 10:44:08 -0400PR Newswireadvisor/small-businesses-create-content-captivates-customers-144408743There are many very good reasons for marketers to utilize mobile-friendly content marketing. Mobile marketing has exploded in recent years. Did you know that now, one half of all local searches are performed on mobile devices? (Microsoft Tag). The implications for mobile ecommerce are staggering.http://smallbusiness.yahoo.com/advisor/5-tips-mobile-friendly-content-marketing-210728412.htmlWed, 13 Mar 2013 17:07:28 -0400PR Newswireadvisor/5-tips-mobile-friendly-content-marketing-210728412Press release distribution websites are one piece of the puzzle in regards to online PR. There are many community-oriented bloggers with their own devout audiences. Creating relationships with these bloggers can help you gain relevance with core audience members.http://smallbusiness.yahoo.com/advisor/3-tips-getting-press-bloggers-155846275.htmlWed, 06 Mar 2013 10:58:46 -0500PR Newswireadvisor/3-tips-getting-press-bloggers-155846275So you thought all you had to do was produce quality content and you’d get found by your target audience? Sorry, but it’s not that simple. To optimize your content marketing results, you need to make sure the material you publish is found by users, shared with others and indexed by search engines.http://smallbusiness.yahoo.com/advisor/5-smart-strategies-optimize-content-marketing-results-163353183.htmlFri, 01 Mar 2013 11:33:53 -0500PR Newswireadvisor/5-smart-strategies-optimize-content-marketing-results-163353183In last week’s article we discussed reasons why your small business media pitches are being ignored and this week we are going to look at 30 things you can do to make yourself, and your pitches, irresistible to the media. Start early and Focus on Relationships. Connect on Twitter, Facebook, and LinkedIn: get to know your media, connect with any local and national reporters, journalists, and news people via these social sites so you can get to know them. Comment on postings via Twitter and Facebook: comment on their postings and news when appropriate. ...http://smallbusiness.yahoo.com/advisor/week-two-media-pitch-series-30-ways-yourself-165148681.htmlTue, 26 Feb 2013 11:51:48 -0500PR Newswireadvisor/week-two-media-pitch-series-30-ways-yourself-165148681Just when you thought your website was the perfect marketing tool to attract and interact with your online customers, there’s another factor to consider: Mobile Marketing.http://smallbusiness.yahoo.com/advisor/small-business-consider-mobile-marketing-202709920.htmlMon, 18 Feb 2013 15:27:09 -0500PR Newswireadvisor/small-business-consider-mobile-marketing-202709920How often does your small business make headlines in your local media market? On average, the media rejects 95% of the pitches they receive. How can you become part of the 5% that get picked up for a story? This two-part series explores the reasons that many pitches get rejected and also offers tips that will help you refine your ability to pitch stories and effectively gain media coverage.http://smallbusiness.yahoo.com/advisor/week-one-media-pitch-series-why-small-business-201012246.htmlMon, 18 Feb 2013 15:10:12 -0500PR Newswireadvisor/week-one-media-pitch-series-why-small-business-201012246By Joe Pulizzi, Content Marketing InstituteJust about every marketer I’ve run into over the past month has been working on 2013 planning and budgeting. In many cases, they are searching for innovative content ideas. In that spirit, below is a pretty diverse list of content marketing ideas you may want to consider executing this year.  Develop and refine your content marketing mission statement. Find one or multiple partners and launch a content marketing project together (read Brandscaping for more insight). Consider that maybe less content will mean more impact. ...http://smallbusiness.yahoo.com/advisor/42-content-marketing-ideas-small-business-2013-215502279.htmlWed, 06 Feb 2013 16:55:02 -0500PR Newswireadvisor/42-content-marketing-ideas-small-business-2013-215502279Search engine optimization is one way small business owners can get more visibility online.http://smallbusiness.yahoo.com/advisor/small-business-owners-optimizing-5-content-areas-152944720.htmlThu, 31 Jan 2013 10:29:44 -0500PR Newswireadvisor/small-business-owners-optimizing-5-content-areas-152944720Social media has so many moving parts that it is easy to allow overwhelm to set in and paralysis to take over. A great way to combat these emotions is to break down the big picture and create goals that provide a reason for your daily activity and will result in a solid endgame with what you are attempting to accomplish.http://smallbusiness.yahoo.com/advisor/small-businesses-smart-goals-social-media-160622371.htmlThu, 24 Jan 2013 11:06:22 -0500PR Newswireadvisor/small-businesses-smart-goals-social-media-160622371By Steve Lazuka, Zerys for Agencies Storytelling is a way of addressing that age-old sales adage “find a need and fill it.” But storytelling has special value beyond other techniques. It brings your products or services to life – and here’s the key -- in ways that matter most to your prospects. Bedtime stories are fantasies. Content stories are real-life “dramatizations” of how your products actually help people improve their business or personal lives. Remember math story problems? As a kid you thought math was pointless. ...http://smallbusiness.yahoo.com/advisor/selling-stories-small-businesses-connect-customers-2013-161107484.htmlThu, 17 Jan 2013 11:11:07 -0500PR Newswireadvisor/selling-stories-small-businesses-connect-customers-2013-161107484Normal0falsefalsefalseEN-USX-NONEX-NONE/* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0in;line-height:115%;mso-pagination:widow-orphan;font-size:11. ...http://smallbusiness.yahoo.com/advisor/3-small-business-marketing-strategies-serious-2013-152900770.htmlTue, 08 Jan 2013 10:29:00 -0500PR Newswireadvisor/3-small-business-marketing-strategies-serious-2013-152900770A blog can attract visitors to your website, generate leads and help you guide those leads to the point of purchase. Blogging is particularly valuable for small businesses because it helps level the playing field with larger competitors. Better yet, it helps establish your company’s persona. And as Thomas Petty likes to say, “people buy into you before they buy from you.”http://smallbusiness.yahoo.com/advisor/why-maintaining-company-blog-important-small-business-202911547.htmlWed, 05 Dec 2012 15:29:11 -0500PR Newswireadvisor/why-maintaining-company-blog-important-small-business-202911547Implementing a solid content marketing plan for you small business can feel overwhelming. Where do you start? How do you come up with fresh and consistent content for your audience?http://smallbusiness.yahoo.com/advisor/content-marketing-101-using-questions-create-consistent-content-165917430.htmlThu, 29 Nov 2012 11:59:17 -0500PR Newswireadvisor/content-marketing-101-using-questions-create-consistent-content-165917430The old saying goes, “There’s no such thing as bad publicity.”True or false?http://smallbusiness.yahoo.com/advisor/tips-small-businesses-handle-pr-crisis-154357701.htmlWed, 28 Nov 2012 10:43:57 -0500PR Newswireadvisor/tips-small-businesses-handle-pr-crisis-154357701 By Chris Sturk, Managing Editor, Mequoda I’ve visited hundreds of blogs, for work and on personal time. I love information and blogs can be a great source of it. Unfortunately, many of the blogs I’ve visited do not meet my expectations. There seems to still be a lot of writers that haven’t grasped the value of a well-designed blog. If you fit into this category, keep reading. Blogs need to be valuable Creating blog posts without a reason must be avoided. All the content you share on your blog needs to be relatable, relevant, or informative for your target audience. ...http://smallbusiness.yahoo.com/advisor/small-businesses-manage-better-blog-154457860.htmlFri, 16 Nov 2012 10:44:57 -0500PR Newswireadvisor/small-businesses-manage-better-blog-154457860 By Joe Pulizzi, Content Marketing Institute Yes, that’s right… it’s already major planning season for 2013. I’ve been thinking about next year a lot lately, especially as I’ve been traveling from show to show doing keynotes and mini workshops.  At almost every event, content marketing sessions are standing-room only. Small business marketing professionals are hungry for any way that they can continue their content marketing journey and attract and retain customers with compelling content. ...http://smallbusiness.yahoo.com/advisor/6-small-business-content-marketing-strategies-2013-155256638.htmlWed, 14 Nov 2012 10:52:56 -0500PR Newswireadvisor/6-small-business-content-marketing-strategies-2013-155256638For most of us, building a website is the single biggest and most significant thing we can do for our business, brand, product, or book. Yet I’m amazed at how often folks will jump into this work with little or no knowledge of what it takes to build a website that is mediocre at best. Let’s look at some components and must-haves to create that perfect site. Homepage: The homepage is the single most important page on your site and it must deliver on one promise, and just one. ...http://smallbusiness.yahoo.com/advisor/small-business-build-perfect-website-155506665.htmlThu, 08 Nov 2012 10:55:06 -0500PR Newswireadvisor/small-business-build-perfect-website-155506665 By Steve Lazuka, Zerys for AgenciesBrand marketing is all about making the right impression on your target customer by developing a positive, memorable image for your company’s identity. Ideally, your brand is an extension of your customer’s goals and desires. According to Entrepreneur, your content should capitalize on your brand’s equity, stimulate demand and broaden your reach.   Before You Begin Before you even start to think about the types of content to leverage for your marketing efforts, you need to understand your target customer through research and brand development. ...http://smallbusiness.yahoo.com/advisor/5-kinds-content-spread-brand-message-144225406.htmlThu, 01 Nov 2012 10:42:25 -0400PR Newswireadvisor/5-kinds-content-spread-brand-message-144225406Time is a commodity that always seems to be in limited supply. Add the concept of social media marketing to a small business owner's already busy week, and it’s easy to see why so many become overwhelmed to the point of paralysis. Just like so many of the items on your list, setting up systems and developing a process for social media can actually allow you to manage your time better and get solid business results from your efforts. http://smallbusiness.yahoo.com/advisor/5-social-media-management-tips-200546547.htmlWed, 31 Oct 2012 16:05:46 -0400PR Newswireadvisor/5-social-media-management-tips-200546547Normal0falsefalsefalseEN-USX-NONEX-NONE/* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:12. ...http://smallbusiness.yahoo.com/advisor/strategies-small-businesses-gain-local-media-coverage-200035789.htmlThu, 25 Oct 2012 16:00:35 -0400PR Newswireadvisor/strategies-small-businesses-gain-local-media-coverage-200035789Normal0falsefalsefalseEN-USX-NONEX-NONE/* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0in;line-height:115%;mso-pagination:widow-orphan;font-size:11. ...http://smallbusiness.yahoo.com/advisor/benefits-developing-content-marketing-strategy-142205206.htmlWed, 24 Oct 2012 10:22:05 -0400PR Newswireadvisor/benefits-developing-content-marketing-strategy-142205206When we build our sites, we expect them to do a certain job. For most of us, that job is selling. Whether it’s selling us, our businesses, or our product, if a site that’s meant to be a sales tool isn’t selling it’s just taking up space online.  The following tips can help turn your website into an exceptional selling machine.  http://smallbusiness.yahoo.com/advisor/turn-website-selling-machine-041734680.htmlThu, 18 Oct 2012 00:17:34 -0400PR Newswireadvisor/turn-website-selling-machine-041734680Three ways to enhance your digital content and find new audienceshttp://smallbusiness.yahoo.com/advisor/enhancing-digital-pr-efforts-152023332.htmlWed, 17 Oct 2012 11:20:23 -0400PR Newswireadvisor/enhancing-digital-pr-efforts-152023332By Joe Pulizzi, Content Marketing Institute How long will content marketing last? Is content marketing a buzzword? When will the party end?  When I worked at Penton Media in the early 2000s, I had the opportunity to discuss marketing budgets with a number of B2B marketing executives.  Lots of investment in trade show exhibits, print advertising, and sponsorships.  The remaining went to public relations.  The pennies on the floor went to owned media. ...http://smallbusiness.yahoo.com/advisor/5-reasons-great-content-marketing-correction-141914300.htmlThu, 11 Oct 2012 10:19:14 -0400PR Newswireadvisor/5-reasons-great-content-marketing-correction-141914300 Now that you’ve put your social media strategy into practice, the last piece of the puzzle is to start thinking about how and what to measure so you can determine your success.  Let’s begin with some generalities.  For the most part, let your concern be with the quality of your audience engagement and not about the actual number of followers or fans you have. In some cases—as with a networking strategy, for example—increasing the number of connections to others does have importance since the more you have, the more likely you are to increase your business opportunities. ...http://smallbusiness.yahoo.com/advisor/week-six-social-media-series-measure-social-media-203649053.htmlTue, 09 Oct 2012 16:36:49 -0400PR Newswireadvisor/week-six-social-media-series-measure-social-media-203649053