Yahoo Small Business Advisor: Ideas and Advice for Growing Businesses

How to Handle Hecklers in 3 Easy Steps

Sat, 15 Jun 2013 15:30:56 -0400

Hecklers suck! Trolls are to the Internet as hecklers are to speeches. However, hecklers are a special breed. Internet trolls hide behind the protection anonymity offers. Hecklers shout, “Hey, look at me. I’m a giant ass!” in a room full of people. They’ve got an opinion and more importantly, they aim for attention whore status....

Who’s on Facebook? Your Mom

Sat, 15 Jun 2013 15:00:01 -0400

Does the title of this blog sound like a joke that falls flat? It’s no joke. Baby Boomers are some of the most important consumers of the different age groups, according to an August 2012 Nielsen study. The proof? Some $230 billion dollars in packaged good sales came straight out of Boomers’ pockets. The Huffington...

Debunking the Secrets of Headline Writing

Sat, 15 Jun 2013 14:55:18 -0400

Are headlines the boogeyman of content writing? Do you need to be a skilled copywriter to craft catchy headlines? Is there a science or an art behind it – or maybe both? And most importantly, should you care about headline writing if you’re not in the copywriting business? Well, you should, because headline writing is...

How to Pose Interview Questions You Should Never Ask?

Sat, 15 Jun 2013 14:39:22 -0400

Hiring managers and HR pros will often close out a job interview by asking an applicant if her or she has any questions themselves. This is a great way to learn about the company’s expectations and the job but it can open a Pandora’s box of potential landmines if you’re not careful. Remember, you’re being...

10 Interviewing Tips to Get You the Job

Sat, 15 Jun 2013 14:30:08 -0400

Go into every interview with the end-goal of receiving a job offer. Make it your decision as to whether you want to work for the company rather than letting the company determine whether you are a fit. While interviewing is not always easy, there are certain tricks which can be implemented to increase one’s odds...

How To Connect With Your Readers

Sat, 15 Jun 2013 14:00:52 -0400

No one likes a smarty pants. No one likes the guy who knows he has all the answers. The paradox is that your readers want knowledge. They want to know about your industry. They just don’t want to hear it from the guy who’s writing from high up on his perch. So what does this...

Online Lead Generation Challenges Faced by Small Businesses

Sat, 15 Jun 2013 13:30:19 -0400

The field of Internet Marketing has grown to be a professional arena for all types of businesses, including the ones that are solely making money online. Furthermore, it is not only corporate giants who benefit from online marketing and promotions. In fact, you would find countless success stories of small businesses all over the world...

3 Reasons To Avoid Ridiculous Marketing Jargon

Sat, 15 Jun 2013 13:22:03 -0400

Are You Alienating Customers with Your Made-Up Words? Marketing jargon is a part of any marketing professional’s daily life, much to the chagrin of the average consumer. Still, even though most people react to made-up or repurposed words with the following expressions— —marketing professionals insist on throwing around words like low-hanging fruit or buzzworthy or,...

Big Data and Analytics: Hero or Villain ?

Sat, 15 Jun 2013 13:00:15 -0400

As the NSA PRISM debacle continues to unfold and spreads across continents it’s probably good to stop and think about the technology and philosophy behind it all. Because this is big data and analytics in its most potent and controversial form and it’s certainly not the last time we’ll see this hit the headlines. The...

Grow Your Business Using Content Marketing

Sat, 15 Jun 2013 12:37:24 -0400

This simple infographic illustrates how we think about growing your business online presence. What are the things to pay attention to when starting with content marketing? Let’s imagine that your business is a tree. It needs solid roots to keep it stable. So, you must invest in reliable hosting and infrastructure that can support the...

Overcoming Writer’s Block

Sat, 15 Jun 2013 12:30:14 -0400

We’ve all been faced with a blank page, a blank screen, an empty notebook. Our minds are either a swirling vortex of ideas with no guidance, or they’re as empty as the page you’re looking at. It’s the dreaded Writer’s Block, the bane of every writer at least once in his or her life. You’re...

5 Ways to Use Pinterest for Content Marketing

Sat, 15 Jun 2013 12:15:11 -0400

When most people think of Pinterest, they think social media marketing, not content marketing. But the truth is Pinterest can be an extremely useful tool for enhancing your content and providing direction for your overall content marketing strategy. With over 27 million unique visitors and 220 million page views a day, Pinterest is one of...

Increase Organic Traffic To Your Website

Sat, 15 Jun 2013 12:11:04 -0400

My four personal tips to help you increase organic traffic to your website easily. Organic traffic is usually refereed to the free website traffic originating directly from search engines. They are regarded as best for online businesses and for bloggers since they are highly converting, are very helpful in improving your authority and website presence.They...

Is Google A Computer Security Threat?

Sat, 15 Jun 2013 12:04:12 -0400

Have you ever wondered whether Google is a computer security threat? After all, they do collect an incredible amount of data about you. Instead of telling you whether or not Google is a computer security threat, let’s review all the ways they monitor you on the Web so you can decide for yourself whether or...

Connected Economy Alignment is Value

Sat, 15 Jun 2013 12:00:34 -0400

In this connected economy, the challenge is not connectivity – but alignment. If you look for differences you will find them; and if you seek alignment, cooperation, and collaboration, you will find that too. This is why learning to effectively manage your business networks is without question the key to your business success. Alignment is...