Every business owner knows advertising can get expensive. Billboards, commercials, print ads, and flyers all require a financial investment. Social media, however, only requires an investment in time. Sites such as Facebook and Twitter are completely free to use and can reach thousands of potential customers via fans and followers, and what better way to reward loyal fans than with exclusive deals?
Make The Sales Exclusive
Customers like to feel like they are being rewarded for following a particular store. It's even fine to state that the sale is exclusive to your fans. It lets your fans know they matter and following your store has advantages. After all, there are more people online and on social media sites than ever before and fewer people reading print publications than ever before. I personally don't subscribe to print publications; I get all my sales and ad information online.
Don't Worry If Your Fans and Followers "Share" or "Tweet" Your Sales
The more people that know about your store sale, the better. I get a lot of my sales information through my friends and the people I follow. I also use my friends and followers to spread information about the sales I know about. Re-tweeting and sharing is also a way to get more fans and followers for your business; the more fans and followers, the more potential customers, and that means more revenue.
Announce the Sale Ahead of Time
A business I frequent posts their sales for the week anywhere from 24 to 48 hours ahead of the flyers sent in the mail. This gives their Facebook fans and Twitter followers time to absorb the deals and decide what they want to purchase without flipping through the flyer. The result is more sales on the first day of the ad, and the potential for customers to come back later in the week to buy more sale items.
Make Use of Coupon Codes
If your retail business is primarily online, absolutely use coupon code discounts. Some of the best interest-grabbers are coupon codes with a percentage off the total sales. Most of the time these require minimum purchase amounts. The last coupon code I used was for 30 percent off with a $100 minimum. I ended up buying over $200 worth of merchandise. Without the code, I would have bought $75 worth of merchandise.
Don't Make the Code Item-Specific
Item-specific codes only work for customers who need that specific item. By limiting the code to one item or even a group of items, you're leaving potential customers out of the sale; the last thing you want to do is alienate potential customers.