Retailers: Do You Know What it Takes to Win at Ecommerce?
Ecommerce is currently a trillion-dollar industry. While it still has yet to overtake the brick-and-mortal retail business, market predictions are highly optimistic, projecting a 2% increase in overall retail sales to 9% by 2016. This presents a huge opportunity for online retailers, large and small, with the chance to stand out and build awareness around their brands.
According to data compiled in this infographic from Baynote, Amazon.com is unsurprisingly the behemoth of American ecommerce and the benchmark for online success, with $61 billion in annual revenue and plenty of room for growth. Staples and Apple are doing all they can to catch up, applying the same strategies that proved successful for the Seattle-based megastore: product innovation, customer awareness and simple online operations.
Many underdogs appear to have also learned this lesson well, notably DoMyOwnPestControl.com, with almost $20 million in revenue and 615,000 monthly visits; MusicNotes Inc, with 23% growth and 4,400,000 monthly visits; and Beau-Coup Favors event-planning company that promotes intensively through PR and SEO. Check out all the players in this retail industry game-changer, below:
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