Politics aside, it was quite refreshing to see celebration and genuine smiles in Washington DC during President Obama’s second inauguration last week. We are surrounded by so much negativity these days – be it horrifying news stories, poor economic conditions, international unrest, or political infighting in the U.S. – I find it sometimes difficult to maintain a positive outlook. However, I know that having a good attitude is critical to success in work and in life so I soldier on and focus on the blessings that surround me.
At work recently while training a new, young team member, I got to thinking about the highlights of my marketing career so far. I reflected on the moments that genuinely inspired and awed me. What I discovered was that these thoughts and memories lifted my mood and motivated me to finish an assignment that had been sitting on my desk for weeks. I thought that I should capture in wirting these memorable moments (past and future) and post them on my office wall. So whenever I needed a little extra push, I could glance at those posts and remember the good times.
There’s one situation in my career that I will never forget. I arrived at the New York City headquarters of Bloomberg L.P. for one of our first meetings with a new client and was completely mesmerized by the stunning architecture & interior Remembering the Good Times | McKee Wallwork & Companydesign, gigantic news & weather ticker, and buzz of hundreds (if not thousands) of successful people all around me. I was stoked to be a little ol’ gal from Albuquerque, New Mexico, who had “made it” in advertising and was meeting with people from one of the most famous international brands. This memory is now pinned to my office wall as a constant reminder of how amazing my job is and how lucky I am to have it.
I asked some of my colleagues to share some of their most inspiring experiences in marketing and here’s what they shared:
I’ll never forget sitting at the Effie Awards ceremony having won not one, but two Effies—pound for pound more than any agency in the country. I had worked so hard for so many years to win that elusive award because it’s based not only on creative excellence but marketplace effectiveness. It felt great to finally know that we could achieve at that level.
Senior Art Director:
One of our client’s VPs was asked to be on the board of President Obama’s energy commission. The Secretary of the Department of Energy said this selection was made because of one of our advertising campaigns.
My best moment so far was selling an idea for a TV spot that was one of my first solo projects. The writer and I made all of the creative decisions and presented the work to the client. We pushed hard for a radical artistic idea and it worked!
We successfully launched and promoted two cause marketing campaigns within six months of one another. One of the causes (Taylor’s Gift) was featured on Ellen and both campaigns basically “took off”. Seeing that our work can do more than sell people stuff was inspiring.
The best moments for me are when good ideas actually come to life. Also, it’s always great to see that you’ve helped a client on a deep level. One of our clients was so excited about the work we shared that she spontaneously hugged our president after the meeting.
So I encourage you to take a few minutes to consider some of the great instances from your career to-date and write them down (and if you’re willing, please share in the Comments section here). Then put these notes somewhere that you can easily access and pull them out when you need that extra something to get you through the day.
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