It is best advice companies to pause periodically and analyze their business, refocus on their mission and philosophy. In business, a constant supply of information to achieve success is key. Staying aware of trends, issues and keeping up with rapid economic and technological change to become and stay competitive is highly important. Information within your network consists of your most knowledgeable sources as well as people who can provide you with knowledge and expertise you need to run a successful business.
It is next to impossible to keep up with all information on your own. There is simply too much and your own inclinations and time limitation will most likely steer you toward some kind of knowledge causing you to neglect others. You will discover that your skill sets will be strong in marketing but weak in legal, personal affairs. The knowledge that you lack is always someone elses specialty which is a benefit so that you are able to rely on other’s for assistance.
Building a referral marketing network based entirely on the sales you make through referrals is a successful goal to attain. Referrals are your most profitable network and the only way to get them is through other people. Not all referrals result in business. Savvy business professionals know and cultivate their likely referral sources to obtain the largest number of high quality referrals.
Only people who believe in you will only go to such lengths to promote your business. It is people who believe in your products or services who can do the most in recommending referrals. Ideas for intensifying your network creates a stronger network. When we tend to overlook or ignore a potential need, it later becomes a pressing need. This is basically human nature and you are usually too busy to think about emergencies that may not occur.
By allowing people to send you referrals as an end result goal your clients must know specifically what you do, what product or service you provide and make, how and under what type of conditions you are providing, how well you do it and in what ways you are better at what you do than your competition. If you have the ability to effectively communicate this information to your sources you must also possess the ability to know the same things.
When putting together your referral marketing campaign, ask yourself these following questions in trying to get a clear picture of where your business stands today.
Why are you in business?
What do you sell?
Who are your customers?
How well do you compete?
What is your business mission?
Where is my organization going?
What environment is my organization operating in?
What are my core competencies?
What is it I like to do?
What is the purpose of your product or service?
What needs does it satisfy?
How would you describe it?
How is your product or service delievered to the customer?
How much does it cost?
Under what conditions?
What is your target market?
Who are your most likely customers?
What do your customers come to your for?
What is your area of expertise?
What segment of your business gives you the most pleasure?
What segment of your business gives you the most profit?
How do you differ from the competition?
Are your prices and costs competitive?
Do customers who compare costs come back to you?
Do you compete effectively in terms of product or service quality?
Know your Products and Services
Prospective customers buy from you the first time because they have been referred by your personal sources. They continue to buy from you because they trust you and develop a good working relationship with you. Customers are your customers for a reason, because they need your products and services.
Know your Target Market
Your target market is a specific set of customers whose needs you are trying to meet. Instead of trying to sell your product or service to everyone in a market, you should aim your message toward those who have greater potential need or desires for your product or services. Knowing who your customers are is key, having good practice to step back now and then to reevaluate in perspective your assumptions.
Know your Competitive Position
To find out how you stack up against your competiton, take a little time to analyze your competitive status. By doing so, you will understand your unique selling position, how your company is different and how you can position yourself for the best competitive advantages. Conducting a competitive analysis is mostly just good business sense.
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