This post from PR Newswire’s blog, Beyond PR, provides useful tips for identifying topics, conversations and keywords to connect with your audiences, such as:
- Mine your social media monitoring accounts daily to see what your audiences are talking about.
- Check your press release reports to see which releases generated the most interest.
- Look at your web site analytics to get a handle on what areas of your site are most popular and which keywords people used in searches that led them to your web site.
Read full blog post post here.
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