In a recent blog post by Sarah Skerik, PR Newswire's vice president of social media, provides an overview of SEO tactics around keywords and content. Tips include:
- Establish a full list of keywords – and the target URLs to which they should be linked.
- Target user intent.
- Think about (and support) the conversion goal.
- Organize the content you publish thoughtfully, keeping the objective of promoting key web pages in mind.
Read full blog post here.
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