In a recent blog post by Sarah Skerik, PR Newswire's vice president of social media, Skerik shares and analyzes data regarding press release engagement and online sharing. Skerik provides an overview of four important items to keep in mind when crafting a headline. Key findings include:
- Length – Headlines should be between 90-120 characters. (Characters, including spaces. Not words.)
- Keywords – Put your most important keyword at the beginning of the headline – within the first 65 characters.
- Include numerals in the headline. Readers like data points.
- Utilize a subhead to add more detail.
Read full blog post here.
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