The way we use technology is constantly shifting. Not so long ago, we were limited to internet use only at our desks and society was transitioning into a text first, call if absolutely necessary philosophy. Nowadays, we are able to access the internet from so many different devices, including our TV’s, mp3 players, and yes, even our cell phones.
Businesses now face immense pressure to adapt their online presence to suit the needs of users who may be viewing their site from an iPhone or tablet such as the Kindle Fire. In fact, studies have shown that mobile users are five times more likely to abandon the task if the site hasn’t been optimized for viewing on mobile devices. Seventy-nine percent of these people will even search for another site to complete whatever task they have. It has been estimated that 52 percent of retailers have yet to develop a mobile optimized website. Seeing that total mobile transactions carried out on mobile devices in 2011 were around $241 billion, businesses clearly need to maintain their mobile presence if they wish to maximize profits.
Industries such as the banking industry are also moving their focus to the mobile world. Consumers can now deposit checks directly into their accounts from anywhere simply by capturing an image of the check on their phones and sending the image to their bank. Some banking companies have even decided to operate solely online, without the use of any physical locations. In this way, they are able to lower costs and offer more incentives to customers.
With the recent popularity growth of tablet pc’s, Android phones, and the newest iPhone that’s released seemingly every six months, the move away from the desktop is all but certain. As such, businesses will quickly be approaching the sink or swim point where they absolutely must adapt to the multi-device marketplace.
Check out the infographic below presented by Moovweb to learn more about the post-PC revolution.
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