These days it's easy to shoot professional-looking video on a shoestring budget. Except for the editing. More »Tubifi Puts Free Video Production Suite In the Cloud
All Articles From Small Business Advisor
Whether you're a multinational conglomerate or a one-person shop in Kalamazoo, you are a brand. That means you're subject to the same brand demands as Apple, Coca Cola, and General Motors, only with an infinitesimal sliver of their marketing and advertising budgets. More »Four Dumb Branding Mistakes To Avoid
As the chief executive officer of a multi-million dollar jewelry design company and an active philanthropist, Kendra Scott's work never stops. But when you ask this busy woman how she describes herself, she doesn't hesitate in saying, "I'm a mom first." More »Kendra Scott: How a Small Business Owner Turned $500 Into Millions
Looking for a 570-pound tub of glycerin? Bulk Apothecary will sell you one online for only $398. And it's kosher too. Also available: Citric Acid (50 lb. - $75), Beeswax (55 lb. - $233) and Cocoa Butter (1000 lb. - $2588). More »Ecommerce Success is Natural for Bulk Apothecary
The niche market chosen by online marketing entrepreneurs Ivy Lau and Mark Ivey—gluten-free, home-style, fresh-frozen Asian food—seems to be, just like their shared first and last name, a matter of destiny. More »Ivy’s Garden: Growing a gluten-free Asian food business online.
Resource Guide for the Yahoo Smart and Simple Guide to Starting Your Business Part 4: Naming Your BusinessYahoo! Small Business Advisor - Wed, May 8, 2013 5:44 PM EDT
In part four of our Smart and Simple Guide to Starting a Business we have been looking at naming your business. You can read an introduction to the topic in ‘The Name Game’ and follow an in-depth worksheet, ‘Naming Your Business.’ In addition, the links and articles listed below will provide more background and techniques as well as locations for how to do DBA searches. More »Resource Guide for the Yahoo Smart and Simple Guide to Starting Your Business Part 4: Naming Your Business
Big corporations and consumer product companies like Proctor and Gamble take naming very seriously – so much so that they have consultants and agencies JUST to help them with naming things. Fortunately you can replicate what most of those consultants and agencies do without the $500 per hour fees. And you can have fun doing it. More »Yahoo Smart and Simple Guide to Starting Your Business: Naming Your Business
Once you pick your company name, and throw yourself into branding it, it is hard to change the name. Not impossible, mind you, but changing midstream can be confusing for your clients, and potentially expensive for you. It is best to pick the right name right from the start. More »The Name Game: How To Pick a Business name that will be successful for years to come
Location, location, location. The mantra is storied as the most important aspect for choosing real estate, whether it be personal or commercial. For small merchants, it is critical to be where your customers are. But as technology continues to evolve, so does the definition of the word location. More »Taking it Online or Offline- The New Definition of Location, and Why It Matters for Small Merchants
If web sites could talk, this one would shout: "It's OK to buy this stuff!" More »Alter Ego Comics Sells High-End Collectibles with a Web Site That Rocks
“One of the biggest fallacies about small-to-medium businesses is that they're too small to be noticed by hackers,” he says. “That's simply not the case.” More »Warning: Your small business may have already been hacked
The Yahoo Smart and Simple Guide to Starting a Business. Part 3: Ownership, Funding, Family - three challenges …Yahoo! Small Business Advisor - Wed, Apr 24, 2013 2:49 PM EDT
One of the critical decisions about starting your business and how it will operate both immediately and in the future is around funding. In the past funding was a relatively straightforward decision. More »The Yahoo Smart and Simple Guide to Starting a Business. Part 3: Ownership, Funding, Family - three challenges in starting your business.
There’s no getting around it, running a business costs money. Sometimes it costs a lot of money. However, if you do everything in your power to avoid incurring debt early on, it will increase your odds for survival. More »Funding, Fraternity and Family: Turning three potential F’s for your business into A’s
Resource Guide for the Yahoo Smart and Simple Guide to Starting a Business. Part 3: Ownership, Funding Family - …Yahoo! Small Business Advisor - Tue, Apr 23, 2013 7:09 PM EDT
Resource Guide for the Yahoo Smart and Simple Guide to Starting a Business. Part 3: Ownership, Funding Family - three challenges in starting your business. More »Resource Guide for the Yahoo Smart and Simple Guide to Starting a Business. Part 3: Ownership, Funding Family - three challenges in starting your business.
“I figured that affordable, safe delivery was a niche that I could brand, that would be safe for people to use." More »From furniture-seller to trucking entrepreneur: Craigstruck delivers
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