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5 Social Media Management Tips
PR Newswire - Wed, Oct 31, 2012 4:05 PM EDT
Time is a commodity that always seems to be in limited supply. Add the concept of social media marketing to a small business owner's already busy week, and it’s easy to see why so many become overwhelmed to the point of paralysis. Just like so many of the items on your list, setting up systems and developing a process for social media can actually allow you to manage your time better and get solid business results from your efforts. More »5 Social Media Management Tips
Strategies for Small Businesses to Gain Local Media Coverage
PR Newswire - Thu, Oct 25, 2012 4:00 PM EDT
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The Benefits of Developing a Content Marketing Strategy
PR Newswire - Wed, Oct 24, 2012 10:22 AM EDT
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How to Turn Your Website into a Selling Machine
PR Newswire - Thu, Oct 18, 2012 12:17 AM EDT
When we build our sites, we expect them to do a certain job. For most of us, that job is selling. Whether it’s selling us, our businesses, or our product, if a site that’s meant to be a sales tool isn’t selling it’s just taking up space online. The following tips can help turn your website into an exceptional selling machine. More »How to Turn Your Website into a Selling Machine
Enhancing Digital PR Efforts
PR Newswire - Wed, Oct 17, 2012 11:20 AM EDT
Three ways to enhance your digital content and find new audiences More »Enhancing Digital PR Efforts
5 Reasons for the Great Content Marketing Correction
PR Newswire - Thu, Oct 11, 2012 10:19 AM EDT
By Joe Pulizzi, Content Marketing Institute How long will content marketing last? Is content marketing a buzzword? When will the party end? When I worked at Penton Media in the early 2000s, I had the opportunity to discuss marketing budgets with a number of B2B marketing executives. Lots of investment in trade show exhibits, print advertising, and sponsorships. The remaining went to public relations. The pennies on the floor went to owned media. ... More »5 Reasons for the Great Content Marketing Correction
Week Six Social Media Series: How Should I Measure My Social Media Activities?
PR Newswire - Tue, Oct 9, 2012 4:36 PM EDT
Now that you’ve put your social media strategy into practice, the last piece of the puzzle is to start thinking about how and what to measure so you can determine your success. Let’s begin with some generalities. For the most part, let your concern be with the quality of your audience engagement and not about the actual number of followers or fans you have. In some cases—as with a networking strategy, for example—increasing the number of connections to others does have importance since the more you have, the more likely you are to increase your business opportunities. ... More »Week Six Social Media Series: How Should I Measure My Social Media Activities?
Content Marketing 101: The 5 Phases of Content Marketing
PR Newswire - Wed, Oct 3, 2012 1:01 PM EDT
By Pamela Muldoon, Next Stage Media Group There is one mistake I see so many small businesses make when it comes to marketing their business online. They start the marketing process in the middle. I believe that content marketing is actually a 5-Step Process. For example, many of you reading this have decided to “do social media” as part of your online marketing, but I challenge you to take a couple of steps back and relook at how this can work better for you. ... More »Content Marketing 101: The 5 Phases of Content Marketing
Week Five Social Media Series: Which Social Media Sites Should I Use for My Strategy? Part Three: Networking
PR Newswire - Wed, Oct 3, 2012 10:44 AM EDT
To wrap up our discussion about social media strategy, this week we’ll offer viable social media sites and platforms you can use to implement a networking strategy. Disclaimer: What follows are only suggested sites and/or platforms, and ways of using them. There may be other platforms that can work just as well—or even better—for your business and needs. All sites and platforms mentioned below work toward the goal of creating more awareness about your business by increasing networking opportunities. More »Week Five Social Media Series: Which Social Media Sites Should I Use for My Strategy? Part Three: Networking
Week Four Social Media Series: Which Social Media Sites Should I Use for My Strategy? Part Two: Customer Service …
PR Newswire - Thu, Sep 27, 2012 10:28 AM EDT
This week we’ll offer viable social media sites and platforms you can use to implement a customer service improvement strategy. (We’ll be sharing the same type of information for the remaining example social media strategy—networking—next week). More »Week Four Social Media Series: Which Social Media Sites Should I Use for My Strategy? Part Two: Customer Service Improvement
Week Three Social Media Series: Which Social Media Sites Should I Use for My Strategy? Part One: Lead Generat …
PR Newswire - Wed, Sep 19, 2012 3:49 PM EDT
It's time to roll up your sleeves. More »Week Three Social Media Series: Which Social Media Sites Should I Use for My Strategy? Part One: Lead Generation
Helpful Tips for Small Businesses to Stand Out at Tradeshows
PR Newswire - Wed, Sep 12, 2012 4:42 PM EDT
By Dan Janal, Small Business PR Expert More »Helpful Tips for Small Businesses to Stand Out at Tradeshows
Week Two Social Media Series: What Should My Social Media Strategy Be?
PR Newswire - Tue, Sep 11, 2012 2:37 PM EDT
Now that you’re ready to get your feet wet with social media for your small business, figuring out what your strategy should be is the next step. More »Week Two Social Media Series: What Should My Social Media Strategy Be?
The Agency Race for Content Services
PR Newswire - Thu, Sep 6, 2012 11:08 AM EDT
Content marketing is a high-growth area for businesses, with sixty percent of marketers expected to increase their content marketing spend in 2012, according to the Content Marketing Institute. More »The Agency Race for Content Services
Week One Social Media Series: Should I Participate in Social Media for My Small Business?
PR Newswire - Tue, Sep 4, 2012 5:01 PM EDT
Social media is everywhere—and has drastically changed the way we communicate. And if you own a small business, chances are that the question about whether or not to participate is a challenging one.It’s easy to feel like you’re missing on business opportunities when you’re still trying to grasp the latest communications trends and determine how best to compete. A study conducted back in 2009 by the University of Maryland’s Smith School of Business found that one in five small business owners had adopted social media into their business processes. ... More »Week One Social Media Series: Should I Participate in Social Media for My Small Business?

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