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Week Two Media Pitch Series: 30 Ways to Make Yourself and Your Small Business Irresistible to the Media
PR Newswire - Tue, Feb 26, 2013 11:51 AM EST
In last week’s article we discussed reasons why your small business media pitches are being ignored and this week we are going to look at 30 things you can do to make yourself, and your pitches, irresistible to the media. Start early and Focus on Relationships. Connect on Twitter, Facebook, and LinkedIn: get to know your media, connect with any local and national reporters, journalists, and news people via these social sites so you can get to know them. Comment on postings via Twitter and Facebook: comment on their postings and news when appropriate. ... More »Week Two Media Pitch Series: 30 Ways to Make Yourself and Your Small Business Irresistible to the Media
Should Your Small Business Consider Mobile Marketing?
PR Newswire - Mon, Feb 18, 2013 3:27 PM EST
Just when you thought your website was the perfect marketing tool to attract and interact with your online customers, there’s another factor to consider: Mobile Marketing. More »Should Your Small Business Consider Mobile Marketing?
Week One Media Pitch Series: Why Your Small Business Pitches are Being Ignored
PR Newswire - Mon, Feb 18, 2013 3:10 PM EST
How often does your small business make headlines in your local media market? On average, the media rejects 95% of the pitches they receive. How can you become part of the 5% that get picked up for a story? This two-part series explores the reasons that many pitches get rejected and also offers tips that will help you refine your ability to pitch stories and effectively gain media coverage. More »Week One Media Pitch Series: Why Your Small Business Pitches are Being Ignored
42 Content Marketing Ideas for Your Small Business in 2013
PR Newswire - Wed, Feb 6, 2013 4:55 PM EST
By Joe Pulizzi, Content Marketing InstituteJust about every marketer I’ve run into over the past month has been working on 2013 planning and budgeting. In many cases, they are searching for innovative content ideas. In that spirit, below is a pretty diverse list of content marketing ideas you may want to consider executing this year. Develop and refine your content marketing mission statement. Find one or multiple partners and launch a content marketing project together (read Brandscaping for more insight). Consider that maybe less content will mean more impact. ... More »42 Content Marketing Ideas for Your Small Business in 2013
Small Business Owners: Are You Optimizing these 5 Content Areas?
PR Newswire - Thu, Jan 31, 2013 10:29 AM EST
Search engine optimization is one way small business owners can get more visibility online. More »Small Business Owners: Are You Optimizing these 5 Content Areas?
How Small Businesses Can Use SMART Goals With Social Media
PR Newswire - Thu, Jan 24, 2013 11:06 AM EST
Social media has so many moving parts that it is easy to allow overwhelm to set in and paralysis to take over. A great way to combat these emotions is to break down the big picture and create goals that provide a reason for your daily activity and will result in a solid endgame with what you are attempting to accomplish. More »How Small Businesses Can Use SMART Goals With Social Media
Selling With Stories: How Small Businesses Can Connect With Customers in 2013
PR Newswire - Thu, Jan 17, 2013 11:11 AM EST
By Steve Lazuka, Zerys for Agencies Storytelling is a way of addressing that age-old sales adage “find a need and fill it.” But storytelling has special value beyond other techniques. It brings your products or services to life – and here’s the key -- in ways that matter most to your prospects. Bedtime stories are fantasies. Content stories are real-life “dramatizations” of how your products actually help people improve their business or personal lives. Remember math story problems? As a kid you thought math was pointless. ... More »Selling With Stories: How Small Businesses Can Connect With Customers in 2013
3 Small Business Marketing Strategies to Get Serious About for 2013
PR Newswire - Tue, Jan 8, 2013 10:29 AM EST
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Why Maintaining A Company Blog Is Important To Small Business
PR Newswire - Wed, Dec 5, 2012 3:29 PM EST
A blog can attract visitors to your website, generate leads and help you guide those leads to the point of purchase. Blogging is particularly valuable for small businesses because it helps level the playing field with larger competitors. Better yet, it helps establish your company’s persona. And as Thomas Petty likes to say, “people buy into you before they buy from you.” More »Why Maintaining A Company Blog Is Important To Small Business
Content Marketing 101: Using Questions to Create Consistent Content
PR Newswire - Thu, Nov 29, 2012 11:59 AM EST
Implementing a solid content marketing plan for you small business can feel overwhelming. Where do you start? How do you come up with fresh and consistent content for your audience? More »Content Marketing 101: Using Questions to Create Consistent Content
Tips for Small Businesses on How to Handle a PR Crisis
PR Newswire - Wed, Nov 28, 2012 10:43 AM EST
The old saying goes, “There’s no such thing as bad publicity.”True or false? More »Tips for Small Businesses on How to Handle a PR Crisis
How Small Businesses Can Manage a Better Blog
PR Newswire - Fri, Nov 16, 2012 10:44 AM EST
By Chris Sturk, Managing Editor, Mequoda I’ve visited hundreds of blogs, for work and on personal time. I love information and blogs can be a great source of it. Unfortunately, many of the blogs I’ve visited do not meet my expectations. There seems to still be a lot of writers that haven’t grasped the value of a well-designed blog. If you fit into this category, keep reading. Blogs need to be valuable Creating blog posts without a reason must be avoided. All the content you share on your blog needs to be relatable, relevant, or informative for your target audience. ... More »How Small Businesses Can Manage a Better Blog
6 Small Business Content Marketing Strategies for 2013
PR Newswire - Wed, Nov 14, 2012 10:52 AM EST
By Joe Pulizzi, Content Marketing Institute Yes, that’s right… it’s already major planning season for 2013. I’ve been thinking about next year a lot lately, especially as I’ve been traveling from show to show doing keynotes and mini workshops. At almost every event, content marketing sessions are standing-room only. Small business marketing professionals are hungry for any way that they can continue their content marketing journey and attract and retain customers with compelling content. ... More »6 Small Business Content Marketing Strategies for 2013
How a Small Business Can Build the Perfect Website
PR Newswire - Thu, Nov 8, 2012 10:55 AM EST
For most of us, building a website is the single biggest and most significant thing we can do for our business, brand, product, or book. Yet I’m amazed at how often folks will jump into this work with little or no knowledge of what it takes to build a website that is mediocre at best. Let’s look at some components and must-haves to create that perfect site. Homepage: The homepage is the single most important page on your site and it must deliver on one promise, and just one. ... More »How a Small Business Can Build the Perfect Website
5 Kinds of Content That Spread Your Brand Message
PR Newswire - Thu, Nov 1, 2012 10:42 AM EDT
By Steve Lazuka, Zerys for AgenciesBrand marketing is all about making the right impression on your target customer by developing a positive, memorable image for your company’s identity. Ideally, your brand is an extension of your customer’s goals and desires. According to Entrepreneur, your content should capitalize on your brand’s equity, stimulate demand and broaden your reach. Before You Begin Before you even start to think about the types of content to leverage for your marketing efforts, you need to understand your target customer through research and brand development. ... More »5 Kinds of Content That Spread Your Brand Message

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