We all know that audio can be a powerful way to engage your audience, but can it really help you make a book sale? You bet it can. Though with all the focus on eBooks is there any room for audio-anything? Yes, and in fact in February of this year the Audio Publishers Association announced that audio books were a $1 billion dollar industry – and growing. Don’t overlook audio. Here are some ways you can use audio to help sell your book: 1. ... More »Ten Ways to Use Audio to Sell More Books
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Marketing involves steps that lead a business to determine who its customers are or should be, how best to approach them, how to measure responses, how to find more customers, and how to increase the business’s bottom line. Don’t forget, more important than the number of sales is the amount of profitable sales. To best position your small business in the market, it is crucial to follow these essential marketing practices. More »5 Essentials for Marketing Your Small Business
You know you need to have fresh content on your website. A blog is an excellent way to meet that goal. But, you need to have a blog strategy in place before you begin. Your blog is one of the tools you will use to attract the right buyer to your website, and this means planning what you want to say—not just for one post, but to determine a direction for the long term. More »Do You Have a Blog Strategy?
The key to any successful blog isn't just creating good content — it's creating both evergreen and seasonal content. More »6 Strategies for Optimizing Seasonal Content
While ebooks have long been a part of the content marketer’s arsenal in creating awareness and driving the lead acquisition process, developing aesthetically pleasing and effective ebooks can be a timely and cost-prohibitive endeavor for some marketers. It can also be disconcerting to spend the time and money to create beautiful, content-rich ebooks only to be given away for marketing purposes and not be able to see specific results of all of your hard work. More »Making ebooks work for you. Are you getting the most out of your ebook marketing?
I remember a time when more content meant more visibility on Google. The more fresh content you could write, the better. That was until Panda came along. More »How to Audit Your Content to Keep Panda at Bay
Creating effective business blog content is essential for building your business. Blogs originally were a way for people to get out their personal thoughts and ideas for everyone to read. While they are still used for that purpose they have also become an excellent way for website owners to grow and expand their companies. More »Build Your Business With Engaging Blog Content
Have you ever dreamed of selling your book to a catalog or large corporation? A sale like that would register several thousand copies of non-returnable product on the book sale meter. The trick is knowing who to pitch and when. More »Courting Catalogs and Bulk Sales
Influencers, advocates, ambassadors – oh my! Who are these digital people and what does it mean for your public image? Let me explain. More »With The Buzz About Influencer Marketing, What Does It All Mean?
It seems like every article you read about professional branding features the same big players: LinkedIn, Google+, Twitter, Facebook and your own blog. Those are valuable for personal branding, true. But a multitude of social networks and tools exist. Some of the ones you’ve barely (or never) heard of could be the ticket to add to your personal branding and build your professional reputation. Here are some of the options: More »13 Often Overlooked Places Online to Build Your Professional Brand
In September, 2013, Google announced the biggest update to its search engine in over a decade, which it named Hummingbird. If you’re like most people, you didn’t notice anything different on Google. That’s because the changes were made behind the scenes to Google’s search algorithm. More »What Google’s Hummingbird Update Means for Content Marketers
An effective online marketing campaign is like conducting an orchestra. There are different components all unique and effective on their own, but when combined with all of the other elements the result is engaging and inspiring. However, if one section is off, the whole thing gets a little wonky, and the result isn’t quite moving as it could have been. A large part of the success of an orchestral arrangement is a confident and knowledgeable conductor who understands planning and timing, so that all of the pieces fit together just right. More »Making the pieces fit: 6 Tips for Conducting Effective Online Marketing Campaigns
Clients often ask how we come up with fresh ideas for blog content on a daily basis, particularly using the same keywords over and over each time. The answer is simple: inspiration is everywhere—in the seasons, the natural world and the universe around you. More »Inspiration Is Everywhere: How To Find Fresh New Blog Topics
If you're like most site owners, you've probably heard that a blog will help you reach potential customers and present yourself as an authority in your field. There's a downside to blogging, however - you always have to think of new topics. More »3 Simple Ways To Create A Business Blog Series
In this post, author Shannon Ramlochan provides seven essential business practices that were highlighted during the first annual WomanCon 2013 event that was held last week in New York City. While topics of the presentations ranged from starting a business to building brands, WomanCon 2013 addressed the challenges that women entrepreneurs face and provided real-life examples of how to overcome them. Please click here for the full blog post.Looking for broad online syndication of your content? iReach from PR Newswire can help. Click here to find out more. More »From the PR Newswire Blog: 7 Essential Business Practices for Growing Entrepreneurs