In 2014 keep these three tips in mind when crafting your marketing strategy for the year. With constantly changing algorithms to rank high quality content on Internet searches, content reigns as the most important factor in keeping your search engine ranking high so customers can find you online. Spending money on producing and distributing high quality content that is rich with keywords and provides value to the reader will keep your company visible and relevant. More »Three Ideas to Change Up Your Marketing in 2014
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As winter blooms into spring, conferences and industry events pick up, and stay strong until the fall. Industry events can either be small, intimate, and local, or they can be international huge events, but in either case, preparing for your industry events is similar, and we’ve developed 6 tips to help you make the most of your industry trade shows and conferences. Additionally, when you plan early, you have time to get all of your promotional and collateral materials designed and planned, and you’re not stressing yourself over small things closer to the conference or trade show dates. More »6 Tips for Making the Most Out of Trade Shows and Conferences
In an age of the 24-hour news cycle, there is always breaking news. Hot headlines right now include the upcoming Sochi Olympic Games and the nearby terrorism in Russia, the polar vortex wreaking havoc over a good part of the U.S., the Target security breach (which will have long-term ramifications) and of course the perennial favorite, pop-culture stuff like anything Kardashian. You’ll find discussion on social media, considerable television coverage and plenty of cable talk show debates. Your blog post could be great background material if you’re interviewed. More »Nine Ways to Use Breaking News to Build Buzz for Your Book, Product or Business
So instead of “XYZ Productivity Software,” you might title it instead: “XYC Launches Productivity Software.” Boring yes (we’ll get to how to fix that in a moment), but at least it now sounds like news. Instead of “XYZ Launches Productivity Software” which is news but sounds really boring and generic, we can add a word or words to differentiate it from other productivity software out there. You could say something like “XYZ Launches Productivity Software for Entrepreneurs.” Or, “XYZ Launches Productivity Software for Google Glass.” Or, “XYZ Gets Investment to Launch Productivity Software App.” While those headlines may not be dazzling, to the right audience they add specificity and make it more likely someone interested in entrepreneurship or Google Glass or venture investments, respectively, will click and read. More »How To Create Winning Headlines - Step by Step
Yes, and in fact in February of this year the Audio Publishers Association announced that audio books were a $1 billion dollar industry – and growing. 1. Audio book samples: Do a reading from your book, maybe a chapter or two and load it onto your website (if you don't think you're a good reader, have someone else do it or hire some voice-over talent). 2. Audio on your website: While I'm not in favor of having an audio file load when your website does, there's some merit to having a short little audio (or video) "hello, welcome to my site message;" for an example of this, check out the Author Marketing Experts site at: http://www.amarketingexpert.com (you’ll see our video on the home page). More »Ten Ways to Use Audio to Sell More Books
2. Write an overall marketing plan Having an overall marketing plan can help establish a baseline strategy to position the company and grow revenue. Include the following in a basic marketing plan: 3. Establish an annual marketing budget More »5 Essentials for Marketing Your Small Business
You know you need to have fresh content on your website. A blog is an excellent way to meet that goal. But, you need to have a blog strategy in place before you begin. Your blog is one of the tools you will use to attract the right buyer to your website, and this means planning what you want to say—not just for one post, but to determine a direction for the long term. More »Do You Have a Blog Strategy?
The key to any successful blog isn't just creating good content — it's creating both evergreen and seasonal content. More »6 Strategies for Optimizing Seasonal Content
While ebooks have long been a part of the content marketer’s arsenal in creating awareness and driving the lead acquisition process, developing aesthetically pleasing and effective ebooks can be a timely and cost-prohibitive endeavor for some marketers. It can also be disconcerting to spend the time and money to create beautiful, content-rich ebooks only to be given away for marketing purposes and not be able to see specific results of all of your hard work. More »Making ebooks work for you. Are you getting the most out of your ebook marketing?
I remember a time when more content meant more visibility on Google. The more fresh content you could write, the better. That was until Panda came along. More »How to Audit Your Content to Keep Panda at Bay
Creating effective business blog content is essential for building your business. Blogs originally were a way for people to get out their personal thoughts and ideas for everyone to read. While they are still used for that purpose they have also become an excellent way for website owners to grow and expand their companies. More »Build Your Business With Engaging Blog Content
Have you ever dreamed of selling your book to a catalog or large corporation? A sale like that would register several thousand copies of non-returnable product on the book sale meter. The trick is knowing who to pitch and when. More »Courting Catalogs and Bulk Sales
Influencers, advocates, ambassadors – oh my! Who are these digital people and what does it mean for your public image? Let me explain. More »With The Buzz About Influencer Marketing, What Does It All Mean?
It seems like every article you read about professional branding features the same big players: LinkedIn, Google+, Twitter, Facebook and your own blog. Those are valuable for personal branding, true. But a multitude of social networks and tools exist. Some of the ones you’ve barely (or never) heard of could be the ticket to add to your personal branding and build your professional reputation. Here are some of the options: More »13 Often Overlooked Places Online to Build Your Professional Brand