PR Newswire - Wed, Apr 24, 2013 11:26 AM EDTAuthors, speakers, small business owners (turned authors) often launch headlong into their marketing campaign with little or no regard for the steps and the process of getting media coverage. Over the years, a lot has changed in publicity. Players have come and gone, pitching windows have narrowed, and with so many stories vying for airtime, your 15 minutes of fame often seems like 15 seconds. To be successful, not just once but continually, you need to understand how publicists view each facet of their job (and the pitch) and how they garner the media coverage they do. More »Nine Ways to Think Like a Publicist