We hear it all the time: “the window for reviews is shrinking,” and yet we still see reviews appearing everywhere. So how can you capture a share of this market? More »Book Marketing 101: The Secrets to Getting More Book Reviews (even if your book is already out)
“How do I market myself if I’m in a boring industry?” “How do I differentiate myself from all the other plumbers or dentists or accountants in town?” More »Finding Your Story
I average about three speeches a week revolving around the topic of content marketing. At every one of those events I ask, “How many of you have a documented content marketing strategy?” That answer has never been more than 20 percent, and usually just a few hands are raised. More »Content Marketing: Starting with Why
Having a PR component is an important part of an overall marketing strategy for any product, but this is also a task overlooked by self-publishing authors in promoting their ebooks. Sending out a press release is any easy and fast way to get eyes on your name and upcoming and previous titles; however, press releases are most effective when you have something newsworthy to say in relation to your ebook. ... More »Four Ways for Self-Publishing Authors to Use Press Releases in eBook Marketing
Authors, speakers, small business owners (turned authors) often launch headlong into their marketing campaign with little or no regard for the steps and the process of getting media coverage. Over the years, a lot has changed in publicity. Players have come and gone, pitching windows have narrowed, and with so many stories vying for airtime, your 15 minutes of fame often seems like 15 seconds. To be successful, not just once but continually, you need to understand how publicists view each facet of their job (and the pitch) and how they garner the media coverage they do. More »Nine Ways to Think Like a Publicist
Your site isn’t just seen on a desktop anymore. About a quarter of all time spent online is spent on a mobile device, according to the research company GfK. That’s traffic that you can’t afford to miss. More »Mobile Content Strategy - Variations on a Common Thread
While there is not one single marketing magic silver bullet that best solves the issue of marketing a self-published ebook, having a comprehensive and integrated marketing plan that includes professional press releases is a great starting point. More »Self-Publishing eBooks and the PR Component
People searching online have something in mind. They’re looking for information, or entertainment, or a great price, and your marketing content has to address that. But there’s more to it. We like to think we’re making just-the-facts purchasing choices, but the reality is that shopping is an emotional experience. Successful marketing content addresses that, too. More »Tips on How to Create the Ultimate User Experience for Your Small Business Website
Although most businesses use content marketing in some way to attract and retain customers, the majority of businesses do not have a clear strategy when creating content. This is the main reason why, according to Content Marketing Institute/MarketingProfs research, just one in three businesses feel they are effective at content marketing. More »15 Reasons Why You Don't Leverage Content Marketing to Grow Your Small Business
By Joe Pulizzi, Content Marketing InstituteEverywhere I go, I find marketers who are challenged with creating more content. More blog posts, more eBooks, more videos, more podcasts… more, more, more. Even our latest content marketing research found that the number one challenge for business marketers is producing enough content. More »Content Marketing: Why More Content Isn't Better
It’s no secret that there has been a change in the way that audiences respond to traditional advertising today. More »How Small Businesses Can Create Content that Captivates Customers
There are many very good reasons for marketers to utilize mobile-friendly content marketing. Mobile marketing has exploded in recent years. Did you know that now, one half of all local searches are performed on mobile devices? (Microsoft Tag). The implications for mobile ecommerce are staggering. More »5 Tips For Mobile-Friendly Content Marketing
Press release distribution websites are one piece of the puzzle in regards to online PR. There are many community-oriented bloggers with their own devout audiences. Creating relationships with these bloggers can help you gain relevance with core audience members. More »3 Tips for Getting Press from Bloggers
So you thought all you had to do was produce quality content and you’d get found by your target audience? Sorry, but it’s not that simple. To optimize your content marketing results, you need to make sure the material you publish is found by users, shared with others and indexed by search engines. More »5 Smart Strategies That Optimize Content Marketing Results
In last week’s article we discussed reasons why your small business media pitches are being ignored and this week we are going to look at 30 things you can do to make yourself, and your pitches, irresistible to the media. Start early and Focus on Relationships. Connect on Twitter, Facebook, and LinkedIn: get to know your media, connect with any local and national reporters, journalists, and news people via these social sites so you can get to know them. Comment on postings via Twitter and Facebook: comment on their postings and news when appropriate. ... More »Week Two Media Pitch Series: 30 Ways to Make Yourself and Your Small Business Irresistible to the Media
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