If you’re not using the internet to market your B2B products or services, you’re missing out on affordable and effective opportunities to generate new clients. Here you’ll learn the most effective tools for consultants, agencies and business service providers. With so many internet marketing sites and tools available, it can be hard to cut through the din to figure out what works best for your business. If you sell to other businesses, the tools you use will be different from what a B2C (busines More »Effective online marketing
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Marketing is a part of any successful business plan. Without it, your business is doomed. avoid these five mistakes when it comes to marketing. Marketing Mistakes Five Deadly Small Business Marketing Mistakes Marketing Blunders Marketing is a catchall term for intersection of your business where sales, public relations, pricing, packaging, and distribution meet. As the marketing manager or the business owner in charge of marketing, you need a marketing More »5 stupid marketing mistakes
This guide shows you what market research is and how you can use it to answer your toughest business questions. Should we expand our product line? Is there a market for our product idea? Are people going to be interested in this service? Primary and Secondary There are two methods of collecting research: research that you collect yourself (primary), or research that you acquire from someone else (secondary). Primary research is often the best fit to your business because you designed it. Howeve More »Conduct your own market research
Email is still one of the most effective forms of marketing for small businesses -- and it’s affordable too! Understand what goes into an email newsletter and when you should send it for best results. A great marketing tool for staying at the top of consumers’ minds is the email newsletter. By providing interesting and useful articles, you’re building trust with your contacts. Even if they’re not ready to buy from you today, you will be the first they think of when they are ready to buy. What to More »Effective email newsletters
Want to increase sales? Sometimes the best way to gain clients is to show them what you’re capable of . . . by offering something for free. Freebies are an excellent way to catch people’s attention and keep potential clients happy. When you think of making money, you probably don’t think of giving things away for free. However, offering freebies can be a very good method of making more sales. It makes sense, really: people are drawn to free things, so it can catch the attention of many potentia More »How to give away products and increase sales
The key to creating buzz about your company is by creating stories. These stories can be about anything from the CEO’s inspiration behind a new product to the latest promotional event. The point is, you need to give people reasons to talk about your company to their friends, family, and co-workers. This article will give you the best ways to get your name onto customers’ lips. 1. Focus on Customers This may seem obvious, but people tend to talk about things that they like, and people like c More »How to build a word-of-mouth following
Giving things away, despite seeming contrary, can actually help you increase sales of your software or web service. Have a strategy for what you’ll give away and where, and track your results to ensure success. When your software or web service is the new kid on the block, it can be difficult to get people to spend $20 or even $10 a month to use it. That’s where the freemium model comes in. By offering a free version of your software with limited features, you give people the opportunity to try More »Understanding "freemium"