Email is still one of the most effective forms of marketing for small businesses -- and it’s affordable too! Understand what goes into an email newsletter and when you should send it for best results. A great marketing tool for staying at the top of consumers’ minds is the email newsletter. By providing interesting and useful articles, you’re building trust with your contacts. Even if they’re not ready to buy from you today, you will be the first they think of when they are ready to buy. What to More »Effective email newsletters
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Giving things away, despite seeming contrary, can actually help you increase sales of your software or web service. Have a strategy for what you’ll give away and where, and track your results to ensure success. When your software or web service is the new kid on the block, it can be difficult to get people to spend $20 or even $10 a month to use it. That’s where the freemium model comes in. By offering a free version of your software with limited features, you give people the opportunity to try More »Understanding "freemium"
This guide shows you what market research is and how you can use it to answer your toughest business questions. Should we expand our product line? Is there a market for our product idea? Are people going to be interested in this service? Primary and Secondary There are two methods of collecting research: research that you collect yourself (primary), or research that you acquire from someone else (secondary). Primary research is often the best fit to your business because you designed it. Howeve More »Conduct your own market research
If you’re not using the internet to market your B2B products or services, you’re missing out on affordable and effective opportunities to generate new clients. Here you’ll learn the most effective tools for consultants, agencies and business service providers. With so many internet marketing sites and tools available, it can be hard to cut through the din to figure out what works best for your business. If you sell to other businesses, the tools you use will be different from what a B2C (busines More »Effective online marketing
Nearly any business can use video marketing as a method of promotion, but many think it’s harder to use than it is. By leveraging this popular media form, you can increase visitors to your site, as well as sales. Video marketing isn’t as difficult as some make it out to be, but if you want to make a successful campaign, you will certainly need to take advantage of some words of wisdom. 1. Write a Script You don’t necessarily need a Hollywood approved script, but having a plan in mind will make More »7 Steps to Successful Video Marketing
Media mentions are a fantastic way to boost your web traffic without paying for advertising. Use the basics of a press release to fashion your release and send to journalists. Press releases are one of the best tools to shine the spotlight on your business. But don’t feel overwhelmed at the idea of writing one: they’re not difficult at all. Who, What, When, Where, Why and How The first thing you need to do is list out the basic subject of your press release. You’ll need to address: Who the relea More »How to write a press release
Want to increase sales? Sometimes the best way to gain clients is to show them what you’re capable of . . . by offering something for free. Freebies are an excellent way to catch people’s attention and keep potential clients happy. When you think of making money, you probably don’t think of giving things away for free. However, offering freebies can be a very good method of making more sales. It makes sense, really: people are drawn to free things, so it can catch the attention of many potentia More »How to give away products and increase sales