“The customer is always right” is the Golden Rule of customer service, but there are situations when it is simply unattainable. Know it is in your best interest to break the rule. When the customer is uninformed. Oftentimes, customers will make claims about a product or service that are untrue due to a lack of knowledge. For example, most airlines allow customers to check bags up to 50 lbs. without charging an additional fee, but for international flights the limit is 70 lbs. In situations More »Why the customer isn't always right
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No business will get very far without legal help, and it is in your best interests to ensure that you have a good, trustworthy company lawyer on your payroll. Having good legal help is essential if you are setting up a business, but it can be more difficult than you might think to find a decent lawyer for your business. Most companies try a number of different lawyers before finally finding one that they can trust, but if you know what to look for, you should be able to speed the process up and More »How to choose a company lawyer
Your shareholders keep your business afloat, so don’t neglect them. Regular and transparent communication can help your shareholders feel connected to both you and your company. Once you take your company public, your shareholders become your bosses, at least in part. Shareholders want to know what’s going on in your company, and they have a legal right to know. It’s your job to ensure that they are satisfied with how and how often you communicate with them. There are a few ways you can communic More »6 tips for talking to shareholders
Running your own consulting business, you are responsible for creating proposals and bids for potential new customers. It can be challenging at first, but with a few hints, you’ll be on your way to getting new business. If you’re new to the game of business proposals and pricing, don’t worry; after you secure your first few clients, you start to be more confident in putting these documents together. Making Your Proposal Pop For anyone who approaches you about your services, you will need to put More »How to price your proposal
Forget what you’ve seen on AMC’s hit show Mad Men. Cocktails and haircuts don’t sell the goods – good research and accounting does. This article will explain how to set up a PPC campaign that attracts customers and hooks them in. Pay Per Click (PPC) is perhaps the most cost effective form of advertising because you pay for authentic interest. Running a billboard on a busy street is not targeted -- PPC is. Don Draper may be good at writing catchy print for Sterling Cooper’s clients, but how do w More »How to Run a PPC Campaign
When you think of writing to promote your business, press releases and article marketing are likely what come to mind. However, it’s possible to promote your company with an ebook, as well. Nearly anyone can write an ebook and if you don’t have the time or inclination, it’s fairly easy to find someone who can do it for you. Ebooks have become common enough now that you can easily use them to promote your business, provided you know how to leverage your writing. Once you have your ebook, you sim More »Write an e-book to promote your business
From the first sale, the clock starts ticking. How do you keep the customer coming back for more? Find out what makes the customer tick...through a market survey. Customers are the lifeblood of a business. Without customers, there would be no business. New businesses devote significant resources to attracting new customers. A customer who commits to buying a product is one who will likely buy more. But, customers change their minds. Prices rise. Customers may search for a better deal. A competit More »5 benefits of market surveys
Business to consumer marketing is perhaps the most important method of gaining new customers, so it needs to be done right. Without effective marketing, most businesses will end up failing. Marketing to consumers is quite different from marketing to other businesses. The average consumer is far more emotional in making purchase decisions and will have drastically different motives for everything they do than a business customer. In order to tap into this market, you’ll need a specific marketing More »Tips for B2C marketing
Amazon.com has become one of the most trusted online stores and you can find nearly everything there . . . should your product be included in its marketplace? Amazon.com has a huge variety of goods available on its site and makes thousands of sales on a daily basis. With a high trust rating and good reputation, the company has turned into one of the top choices for affiliate marketing and outside promotion. All that adds up to a great deal for companies with their products on the site, and more More »Should your product be on Amazon?
With Internet marketing and social media becoming so popular, the more traditional methods of marketing seem to have fallen by the wayside. Is print advertising still a worthy investment? Everywhere you look, there is talk of using the Internet as a marketing outlet and while social media and online advertising is certainly effective, it isn’t the only method of marketing out there. Print advertising is still alive and well, for a variety of reasons. Every time something new comes up, people ass More »Is print advertising still worth it?
One of the most interesting developments of the Internet in recent years is the proliferation of daily deal sites. These sites come in many varieties, the most common three are: coupon sites like Groupon and Living Social, 24-hour sales like those featured on Woot, and software giveaways like Giveaway of the Day or Amazon’s Free App of the Day. This article examines the pros and cons of utilizing these sites for your business, including exposure and profitability. No Such Thing as Bad Press: P More »Selling through daily deal sites: pros and cons
Marketing your business is something you can’t avoid. But how will potential customers find you? Through marketing. But, what if you have no budget for marketing and promotion? Find ways to promote your business for free. Whether you run a business with a limitless budget or no budget at all, people need to know about your products and services. Traditional print ads in trade or national publications provide exposure, but come with a hefty price tag. Television ads are a budget-buster for all bu More »10 free ways to market your business
Creating a marketing plan without a marketing budget is like getting a car to move without gas. No matter how much money your small business is making, you can put aside some of it for marketing. Here we’ll show business owners who sell consumer products how to put together a basic marketing plan and budget. The first thing most small businesses think is that they don’t have the money for a marketing budget. But even if you have only a few dollars a month, you can create a marketing budget (it m More »Planning a marketing budget
Nearly any business can use video marketing as a method of promotion, but many think it’s harder to use than it is. By leveraging this popular media form, you can increase visitors to your site, as well as sales. Video marketing isn’t as difficult as some make it out to be, but if you want to make a successful campaign, you will certainly need to take advantage of some words of wisdom. 1. Write a Script You don’t necessarily need a Hollywood approved script, but having a plan in mind will make More »7 Steps to Successful Video Marketing
Media mentions are a fantastic way to boost your web traffic without paying for advertising. Use the basics of a press release to fashion your release and send to journalists. Press releases are one of the best tools to shine the spotlight on your business. But don’t feel overwhelmed at the idea of writing one: they’re not difficult at all. Who, What, When, Where, Why and How The first thing you need to do is list out the basic subject of your press release. You’ll need to address: Who the relea More »How to write a press release