Rather than spend countless man-hours training new employees, why not use training videos to get them up to speed first? Training employees can take up quite a bit of time, and every hour someone spends teaching an employee how to do something is an hour that is not spent bringing in money. While training is a necessary part of bringing employees up to speed, it can be made more efficient through the use of videos. Creating training videos is a time investment that you will make once. After that More »Training videos: save time and money
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“The customer is always right” is the Golden Rule of customer service, but there are situations when it is simply unattainable. Know it is in your best interest to break the rule. When the customer is uninformed. Oftentimes, customers will make claims about a product or service that are untrue due to a lack of knowledge. For example, most airlines allow customers to check bags up to 50 lbs. without charging an additional fee, but for international flights the limit is 70 lbs. In situations More »Why the customer isn't always right
Your shareholders keep your business afloat, so don’t neglect them. Regular and transparent communication can help your shareholders feel connected to both you and your company. Once you take your company public, your shareholders become your bosses, at least in part. Shareholders want to know what’s going on in your company, and they have a legal right to know. It’s your job to ensure that they are satisfied with how and how often you communicate with them. There are a few ways you can communic More »6 tips for talking to shareholders
Forget what you’ve seen on AMC’s hit show Mad Men. Cocktails and haircuts don’t sell the goods – good research and accounting does. This article will explain how to set up a PPC campaign that attracts customers and hooks them in. Pay Per Click (PPC) is perhaps the most cost effective form of advertising because you pay for authentic interest. Running a billboard on a busy street is not targeted -- PPC is. Don Draper may be good at writing catchy print for Sterling Cooper’s clients, but how do w More »How to Run a PPC Campaign
From the first sale, the clock starts ticking. How do you keep the customer coming back for more? Find out what makes the customer tick...through a market survey. Customers are the lifeblood of a business. Without customers, there would be no business. New businesses devote significant resources to attracting new customers. A customer who commits to buying a product is one who will likely buy more. But, customers change their minds. Prices rise. Customers may search for a better deal. A competit More »5 benefits of market surveys
With Internet marketing and social media becoming so popular, the more traditional methods of marketing seem to have fallen by the wayside. Is print advertising still a worthy investment? Everywhere you look, there is talk of using the Internet as a marketing outlet and while social media and online advertising is certainly effective, it isn’t the only method of marketing out there. Print advertising is still alive and well, for a variety of reasons. Every time something new comes up, people ass More »Is print advertising still worth it?
Marketing your business is something you can’t avoid. But how will potential customers find you? Through marketing. But, what if you have no budget for marketing and promotion? Find ways to promote your business for free. Whether you run a business with a limitless budget or no budget at all, people need to know about your products and services. Traditional print ads in trade or national publications provide exposure, but come with a hefty price tag. Television ads are a budget-buster for all bu More »10 free ways to market your business
When you think of writing to promote your business, press releases and article marketing are likely what come to mind. However, it’s possible to promote your company with an ebook, as well. Nearly anyone can write an ebook and if you don’t have the time or inclination, it’s fairly easy to find someone who can do it for you. Ebooks have become common enough now that you can easily use them to promote your business, provided you know how to leverage your writing. Once you have your ebook, you sim More »Write an e-book to promote your business
One of the most interesting developments of the Internet in recent years is the proliferation of daily deal sites. These sites come in many varieties, the most common three are: coupon sites like Groupon and Living Social, 24-hour sales like those featured on Woot, and software giveaways like Giveaway of the Day or Amazon’s Free App of the Day. This article examines the pros and cons of utilizing these sites for your business, including exposure and profitability. No Such Thing as Bad Press: P More »Selling through daily deal sites: pros and cons
Amazon.com has become one of the most trusted online stores and you can find nearly everything there . . . should your product be included in its marketplace? Amazon.com has a huge variety of goods available on its site and makes thousands of sales on a daily basis. With a high trust rating and good reputation, the company has turned into one of the top choices for affiliate marketing and outside promotion. All that adds up to a great deal for companies with their products on the site, and more More »Should your product be on Amazon?
Creating a marketing plan without a marketing budget is like getting a car to move without gas. No matter how much money your small business is making, you can put aside some of it for marketing. Here we’ll show business owners who sell consumer products how to put together a basic marketing plan and budget. The first thing most small businesses think is that they don’t have the money for a marketing budget. But even if you have only a few dollars a month, you can create a marketing budget (it m More »Planning a marketing budget
Running your own consulting business, you are responsible for creating proposals and bids for potential new customers. It can be challenging at first, but with a few hints, you’ll be on your way to getting new business. If you’re new to the game of business proposals and pricing, don’t worry; after you secure your first few clients, you start to be more confident in putting these documents together. Making Your Proposal Pop For anyone who approaches you about your services, you will need to put More »How to price your proposal
Business to consumer marketing is perhaps the most important method of gaining new customers, so it needs to be done right. Without effective marketing, most businesses will end up failing. Marketing to consumers is quite different from marketing to other businesses. The average consumer is far more emotional in making purchase decisions and will have drastically different motives for everything they do than a business customer. In order to tap into this market, you’ll need a specific marketing More »Tips for B2C marketing
Marketing is a part of any successful business plan. Without it, your business is doomed. avoid these five mistakes when it comes to marketing. Marketing Mistakes Five Deadly Small Business Marketing Mistakes Marketing Blunders Marketing is a catchall term for intersection of your business where sales, public relations, pricing, packaging, and distribution meet. As the marketing manager or the business owner in charge of marketing, you need a marketing More »5 stupid marketing mistakes
The key to creating buzz about your company is by creating stories. These stories can be about anything from the CEO’s inspiration behind a new product to the latest promotional event. The point is, you need to give people reasons to talk about your company to their friends, family, and co-workers. This article will give you the best ways to get your name onto customers’ lips. 1. Focus on Customers This may seem obvious, but people tend to talk about things that they like, and people like c More »How to build a word-of-mouth following