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    • How to track social media ROI

      Docstoc - Fri, Feb 24, 2012 7:00 AM EST

      You Tweet. You Facebook. You even post videos to YouTube about your business. Social media marketing is what businesses do. But, how do you track social media? Businesses need social media. Social media is a form of web-based communication. Through communicating through web-based and mobile technologies, businesses can interact with their customers. Today’s businesses rely on a combination of website-based businesses, viral marketing through social media and word-of-mouth marketing to sell their More »How to track social media ROI

    • 3 Steps to Securing a Domain Name for Your Company

      Docstoc - Fri, Feb 24, 2012 7:00 AM EST

      There are more than one hundred million websites on the internet, all of which have a unique domain name. Your internet domain name will ideally be the name of your company, without the need for modifiers or characters. You will need to check the availability of your desired domain name, and secure it from a registrar or the current owner. This article outlines the steps for securing domain names, lists some helpful websites. 1: Check if the Doman is Available Go to an internet domain registrar More »3 Steps to Securing a Domain Name for Your Company

    • Offsite vs. onsite backup systems

      Docstoc - Fri, Feb 24, 2012 7:00 AM EST

      Backups are certainly necessary, but where you keep your data is also an important decision. Choose from offsite or onsite backup systems. There’s nothing worse than losing all of your client data because a virus attacked your computer or a hacker got in. Sometimes it’s not an outside influence, but a mechanical failure that causes all your data to be lost. Whatever the problem, it’s not a matter of if, but when, your computer will go down. When that happens, you want to be sure that you have ba More »Offsite vs. onsite backup systems

    • Benefits of telecommuting

      Docstoc - Fri, Feb 24, 2012 7:00 AM EST

      Working from a remote location can be beneficial for both the worker and the company, if things are done right, boosting productivity and increasing company loyalty. Telecommuting is something that many employees dream of, but it isn’t just beneficial to workers; it can also be an excellent choice for employers. If you are a small business owner contemplating allowing some employees the option of telecommuting from home, keep in mind that it isn’t the best option for everyone. Before you offer t More »Benefits of telecommuting

    • Complete Guide to GooglePlus

      Docstoc - Fri, Feb 24, 2012 7:00 AM EST

      Google+ is a new social networking site released by Google Inc. to compete with Facebook. While Facebook has over 750 million users, in less than a month since launching a limited trial phase, Google+ has reached nearly 20 million users. Google+ is still in the process of growing and expanding, but the overwhelming response already leads some people to believe that it could be the next king of social media. With that in mind, we have put together a complete guide to tell you about the ins and ou More »Complete Guide to GooglePlus

    • Online resources for businesses

      Docstoc - Fri, Feb 24, 2012 7:00 AM EST

      The Internet is full of resources that can help you grow your business, find new customers and learn new sales techniques, but it can be difficult to find them. Where do you look for top quality business resources online and how do you avoid the junk? While you can find plenty of business resources online, it can be difficult to separate the wheat from the chaff. There are a lot of useless websites out there claiming to be resources, but they are more a waste of your time than anything else. How More »Online resources for businesses

    • 5 simple internet security tips

      Docstoc - Fri, Feb 24, 2012 7:00 AM EST

      We are so far into the internet age that it is hardly worth mentioning. However, this doesn't mean that internet security no longer needs to be taken seriously. Just as the capabilities and scope of the internet has grown exponentially, so have the threats associated with it. While internet security suites and user awareness continue to improve, crackers and those who aim to undermine internet security continue to adapt. Any business must maintain a secure environment to avoid compromising p More »5 simple internet security tips

    • 7 things you should know about SEO

      Docstoc - Fri, Feb 24, 2012 7:00 AM EST

      Search engine optimization is something that is often spoken of, but it isn’t often that people truly understand it. If you know what you’re doing, SEO can change the way you do business. If you don’t, however, what you don’t know could sink you. By now, most people realize that SEO is a very important part of business. An Internet presence is vital if you want to make it in today’s world, so search engine optimization is something that just about everyone needs to know something about. If you More »7 things you should know about SEO

    • Holding a successful webinar

      Docstoc - Fri, Feb 24, 2012 7:00 AM EST

      Webinars can be great marketing tools, but there’s a lot that can go wrong. Plan everything out and make sure you’re ready for potential issues for a successful webinar. Holding a webinar might sound easy, but if you want everything to run smoothly, it needs to be planned well in advance. Anticipate any potential issues and make sure you have solutions for them, to avoid delays or embarrassing mistakes once the meeting has started. Webinars, or online seminars, can be an excellent method of prom More »Holding a successful webinar

    • Building a Mobile App for Your Small Business

      Docstoc - Fri, Feb 24, 2012 7:00 AM EST

      More businesses are finding benefit to having a mobile app for smart phone users. Are you one of them? Here’s your how-to guide for getting started. Assuming you’ve done your homework and determined that your small business would benefit from a mobile phone application, let’s look at the actual planning, execution and implementation process. Start With an Idea You probably have a few ideas about what kind of app you want. Keep in mind that it should be functional, useful or amusing. Don’t waste More »Building a Mobile App for Your Small Business

    • How to develop software your business can sell

      Docstoc - Fri, Feb 24, 2012 7:00 AM EST

      If you're in the software industry, or if you want to offer software as a new revenue stream, you've got a few options of how to get the software developed. Which you choose depends on your time, money and technical skills. Software is a product, just like a stuffed animal or car. Just because you sell the software doesn't mean you necessarily have to produce it in-house, although that is an option. You can outsource the work completely to a software design firm or freelancer, or you can take a More »How to develop software your business can sell

    • Top 5 e-commerce mistakes

      Docstoc - Fri, Feb 24, 2012 7:00 AM EST

      Nowadays everyone can practically create their own E-Commerce website in a matter of hours, even with no technical knowledge, no business experience and even… no inventory. However no matter how novice you are, there are a few mistakes that can cost you your sales, and can be spared with some minimal attention: 1. You sell a product that is practically impossible to find on the site, does not show up on any reasonable search result and is buried in page 39 of your catalog? Don’t be surprised no More »Top 5 e-commerce mistakes

    • Get started with eCommerce

      Docstoc - Fri, Feb 24, 2012 7:00 AM EST

      Consumers who once drove to stores to shop now buy from the comfort of their offices and living rooms. Ecommerce, or electronic commerce, is the buying and selling of products and services over the Internet. As use of the Internet expands, the opportunity for your online store grows. With a click of the mouse, a product can be selected, evaluated in terms of product reviews by customers and ultimately purchased. Buying the same item at a brick-and-mortar store would require more time and effort More »Get started with eCommerce

    • Save money with entry-level workers

      Docstoc - Mon, Feb 20, 2012 11:01 AM EST

      Hiring fully trained employees can be disastrous for your budget, but if you are willing to train entry level workers, you can save a lot of money and still get the skill sets you need. The more education a potential employee has, the higher his wage. While this is understandable, it can be difficult to justify the high cost of hiring qualified employees when you are on a tight budget. The solution? Hire entry level workers and train them yourself. You will find that there are a number of benefi More »Save money with entry-level workers

    • Working with the government

      Docstoc - Mon, Feb 20, 2012 11:01 AM EST

      A summary of the U.S. Small Business Administration’s guidelines is provided here. Certification Unlike other jobs, certification is required for government contract work. Certification allows the government to measure a business’ capability of performing a certain job before work starts. You will be required to register as a vendor with the government by entering information about your company on the Central Contractor Registration Database. Multiple factors are considered, including the number More »Working with the government

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