It is a lot easier to spin up a business than it was 5 years ago. Whether you are just starting out or have been going at it for a while – every once in a while it pays to stop and evaluate the tools you are using to run your business. There are a... More »The Top Tools that Digital Agencies should be Using
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One of the great things about my job is the opportunity to work with some of the leading B2B companies in the US and worldwide. This gives the FMP team and me the ability to track the most significant issues facing marketing and sales professionals. For the past couple of years, we have been publishing... More »B2B Sales and Marketing Trends for 2014
Email marketing has long been seen as one of the best ways to get your marketing message out to customers. It is quick and easy, and it is virtually free. We will look at how to make your email marketing campaign effective in future posts, but for today we thought we’d look at the big... More »The 3 Best Email Marketing Service Providers
My friend and colleague, Carlos Hidalgo’s blog post, Why Buyer Personas are a Potential Obstacle to Demand Generation Success, got me going this morning. He makes some excellent points and I’d like to add a few of my own. I agree quite a bit with his assertion: “The Product Marketing team begins to create this... More »Take a Collective Approach to B2B Personas
There are more myths of Internet marketing than ancient deities. Everyone has their home-grown solution, their tips and tricks, and follow flavor-of-the-month strategies. But even if you aren’t directly involved with marketing, it is important to acknowledge and dismiss some of the more common myths of Internet marketing: 1 – It works all of the... More »7 Myths Of Internet Marketing You Probably Believe
One of the key transition points of the sales process for businesses is closing warm leads and converting them into customers. Your business could be generating volumes of traffic to its site, capturing most of them as leads, and building demand through direct outreach, but if your business struggles to close these leads and turn... More »Close Your Top Prospects with this Fool-Proof Script
Our customers are our marketers. Reviews on everything from diaper cream and yachts to plumbers and SaaS apps are available with the click of a button. Facebook ad-targeting – built on the premise of social sales – claims 5x ROI on advertising dollars. Personal referrals are more powerful than ever in growing your business. That... More »How to Ask for Referrals to Build Your Sales Network
HOW TO PLAN, CREATE AND MEASURE QUALITY CONTENT We’ve all heard the phrase “content is king.” And usually, the conversation ends there. Why? Perhaps every marketer universally understands content — how to build it and measure it — or maybe it is a resource we mostly take for granted. It is a mistake to assume... More »THe Anatomy of the Content King
Last month, Facebook announced its first redesign of the Like and Share buttons believing the new buttons would increase social engagement among readers. Our data suggests they were right. Welcome to Shareaholic’s 1st edition of the Facebook Referrals Report. Our findings are based on 13 months of data collected from 200,000+ publishers who reach 250+... More »Facebook Referrals Skyrocket: Up 170% In Past Year, 47% Over Last Month
How to Keep Your New Email Subscribers Wanting More You have people signing up for your email, but do you have a welcome email? A welcome email is the first email that your reader will get from you. So, you want to take the time and make it great. I have received many generic welcome... More »6 Essential Components of a Welcome Email
Let me begin by first stating this: I’m not going to talk about the Federal Reserve in any detail, or about the holiday shopping season and how it’s so important to the retail sector and the economy because these don’t seem to be of any great concern to the markets. The reality is that both... More »Fear Index Hits Multiyear Low; A Bad Omen for Stock Investors?
The struggle is real. College is great. It’s the best time ever! … Until you get to finals week and you’re living off a steady diet of Red Bull and chocolate-covered coffee beans, not sleeping, and apparently forgetting to put on pants. So go ahead, check out some of the best tweets from Finals Week... More »The Best Tweets From #FinalsWeek
I’ll admit it. Sometimes I have the attention span of a gnat. If I’m distracted by what’s going on around me, it’s bad news. As a kid, I never understood it when an adult would walk into a room, and suddenly announce that they forgot why they entered. It seemed silly to me. How could... More »How To Keep Working When You May Not Feel Like It
You finally did it! You’ve posted a blog post on your company website. The thing on your to-do list for the past few months that you simply did not have time to do is finally done. Well, we’ve got some good and bad news for you. First, the bad: you’re not done just yet. But... More »4 Things You Need To Do After Your Publish Your Business Blog Posts
As each day passes, more and more evidence builds up against the housing market in the U.S. economy. A significant amount of data is suggesting that the housing sector is cooling and will not continue to increase like it did in 2012, when institutional investors came in and bought homes in bulk, causing prices to skyrocket in some areas.... More »Is the Housing Market Recovery a Mirage?