So this is what it looks like when global investors take their eyes off the Federal Reserve’s quantitative easing policy and focus on the real economy instead! As I’ve been predicting, the global sell-off of stocks looks like it’s beginning in earnest. And you can pinpoint the exact moment investors and economists around the world... More »Global Rout in Markets Gathering Momentum?
Having big ideas is great, but executing on them takes a little more than just the proverbial light bulb. Innovation without foundation is a little bit like riding a bike without wheels, or any number of metaphors surrounding vehicles without engines — although the basic structure is there, ideas can’t move forward without support, mobility,... More »Innovation Without Foundation: The 7 Deadly Sins
It turns out that May 22 was very critical for the key stock indices. But surprisingly enough, this wasn’t just the case for stock exchanges here in the U.S.—it was the same for the global economy, as well.Just take a look at the chart below: Chart courtesy of www.StockCharts.com At first, the chart above may... More »Soaring Key Stock Indices Headed Downward; How May 22 Changed Everything
I attended an event recently where the guests were part of an Indian IT delegation from TechnoPark in Trivandrum. I met the CEO of Content Crossroads and wanted to share this very useful infographic. Thanks to Mukund Krisna from Content Crossroads for sharing this useful picture. More »The Wealthiest Content in B2B Marketing [Infographic]
It’s no secret. Consumers are clamoring for content. But not just any content will do. It does need to be well thought out. The quality of the content has a lot to do with impact. Readers will base their decision to keep reading on their initial impression after about five seconds on your site. Once... More »Nine Signs Your Content Marketing Could Be Boring
BUILD RELATIONSHIPS, NOT THINGS. As part of a discussion taking place in a private Facebook group I’m in for members of a course taught by Carrie Wilkerson and Paul Evans, a co-member expressed her appreciation to Paul and Carrie for the reminder they gave in their materials that what everyone should be focusing on is... More »Without Building Relationships, This Is All A Waste
The process of IT lead generation is the process of asking for information. These days, many are saying information is more widely available than before. That though, has spawned a new fear that it has become too available. People have grown wary of those who ask for it, including decision makers. Will this hesitation spell... More »IT Lead Generation Tips – Asking Information Is Always Good
Social media is a powerful tool that instantly puts a brand in touch with thousands of potential customers. Yet, as they say, with great power comes great responsibility. This means that a company needs to tread carefully when using Facebook or Twitter to promote their organization. One ill-timed joke or tasteless status update can cause... More »Twitter Faux Pas and Facebook Blunders: What Not to Do When Using Social Media for Business
Before analyzing a company for investment, it’s important to have a perspective on how well the business has performed. Because at the end of the day, if you are an investor, you are buying the business. The FAST Graphs™ presented with this article will focus first on the business behind the stock. The orange line... More »American Eagle Outfitters Inc: Fundamental Stock Research Analysis
iOS 7 came onto the global stage last week loaded with new features and redesigns. You can go to any large tech blog and see a video set to futuristic elevator music with a pair of disembodied hands going through the stylish features. Depth in the menu! Slide to unlock anywhere on the screen[i]! Tons... More »Apple Wants FaceTime To Be Skype. That Won’t Work
You know that knotted feeling in the pit of your stomach when you have to do something in public that you have never done before, for many people it is public speaking and for others it is being in front of a camera. It is difficult to relax and be yourself in front of a... More »How to Prepare for a Video Interview
Today threw me a curveball of such astonishing velocity it tore straight through my confidence and directly to the heart of my stance on where I believed my career path would one day take me. But after a few minutes of self analysis and navel gazing I jumped back on the horse ready to set... More »How to Ruin Your Day
If “Content is King” then Marketing and Advertising is dead. Consumers may be suffering from advertising saturation on our TV’s, Radio, the internet, newspapers and social media sites but I truly believe that good Marketing can make Advertising & Marketing relevant and appealing. Research Findings I base my opinion on facts learned from researching small... More »Why Content Isn’t King!
Almost every company measures Customer Satisfaction or its variations at considerable expense and effort. Some companies attempt to use the metric for advertising. The metric is supposed to convince a shopper to join the ranks of the company’s customers because they are supposedly 97% satisfied. These numbers are impossible for a consumer to validate, methodologically... More »Customer Satisfaction—the Ultimate Vanity Metric?
Make the Most of Your Social Media Strategy Are you unhappy with your number of followers? Do you sometimes feel like you’re Wile E. Coyote, and Twitter is your Road Runner—always one step ahead of you? There is hope. Yes, the Twitterverse can be big and complex. But with the right know-how and a little... More »A 7-Day Plan To Improve Your Twitter Reach
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