Many business owners jumping into the Digital Marketing bandwagon naturally develop this basic notion that all they have to do in achieving their Internet marketing goals is to drive tons of traffic right into their websites. However, they fail to realize that the most important aspect towards Digital Marketing success is not web traffic but... More »7 Little Known Ways To Increase Digital Marketing Conversion Rates (Infographic)
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Dedicating resources to content marketing isn’t the only way to earn higher rankings in Google. Rand Fishkin of Moz covers marketing and SEO techniques in a video titled 6 Ways to Earn Higher Rankings without Investing in Content Creation and Marketing. Listed below are the techniques, with our added details and additional references for support.... More »How To Rank Higher In Google (Without Content Marketing)
With so much focus on developing content marketing strategies, it seems that many ideas have gotten lost in the list-building generation. You know the type – 6 Steps to Developing the Best Content Marketing Strategy or Your Five Step Guide for Better Content Marketing Planning. The truth is, there is no single content marketing strategy... More »Your Content Marketing Strategy Should Not Be Like Mine
It takes more than a pretty layout to make a site look professional. With businesses becoming increasingly more integrated for the digital world, you now need to go the extra mile to give users what they expect. That includes both in the look and in what is provided for their use. Plenty of sites have... More »6 Sites To Make Sure Your Small Business Looks Professional Online
Google has a new simple way to allow users of their email platform, Gmail, unsubscribe from promotional emails. According to this post on Business Insider, there will be a very large and highly visible “unsubscribe” link at the very top of the header in emails that are determined to be promotional. While all commercial emails... More »Google Introduces Simple Yet Effective Feature To Stop Annoying Promotional Email
Social media moves fast—and we’re not just talking about the sheer volume of conversations. Social platforms are constantly making changes, which can make a marketer’s head spin. Facebook, Twitter, Instagram, LinkedIn, Pinterest and Google+ each made multiple changes in 2013 that will help vastly improve your social media marketing. Over the next week, we’ll be... More »Instagram Gets Direct: How You Can Use Direct Messages
I know I post a lot about social media tactics and the importance of analytics on this site. That’s because they ARE important. But don’t forget that social media marketing is SOCIAL, which means it has to be human — human connections, human stories, human emotions. At it’s most basic, the secret to social media... More »The Secret To Social Media Success Is HUMAN
Back in 2011 Marc Andreessen wrote that software was eating the world, it was disrupting everything from retail through to music. Currently it’s a golden age of the software industry, we’re seeing advancements across the board as scalability becomes easier, as development platforms increase across the spectrum and data becomes more and more available to... More »Software is Disrupting the World and VCs Have Jumped Onboard
Creating engaging content on Facebook is a challenge. Posting photos, quotes and interesting articles can get a bit redundant, especially if you don’t have time to curate relevant and amazing content. The most interactive type of content are Facebook contests. These get your fans to actively participate in your online community through liking, entering and... More »The No Hassle Facebook Contest
Whilst being the industry expert helps our perception to be seen as an authority, it isn’t enough to stand in isolation as a company others want to work with. We now need to be regarded as more than experts in the respective marketplaces where we are looking to build an influence. What is perhaps more important is... More »The ‘Industry Expert’ Is An Empty Phrase
The internet is full of useless junk, and corporate case studies are at risk of falling into this category. How many case studies have you seen over the past week, month or year that you remember anything about (barring your own, of course)? I’d wager 2 or 3, at best. Every company selling a service... More »6 Ways to Produce Engaging Case Studies That Convert
A blog or website needs to be properly formatted before it appears on any particular device, namely, computer, tablet, and mobile device. With responsive web design, the formatting is undertaken automatically. So, responsive design ensures that sites are correctly formatted for your mobile phones and desktops. Mobile Has Higher Higher Conversion Rates According to Google... More »Why You Need A Responsive Business Website
When it comes to social media, 2013 was a pretty watershed year for brands and platforms alike. Oreo won widespread praise for the way it took advantage of the power outage at the Super Bowl with its “You can still dunk in the dark” tweet; Google’s nascent Google+ platform broke the 500 million user barrier;... More »Can We Say Goodbye To These Social Media Buzzwords In 2014?
When posting updates to your Facebook page, it is important to know what not to post. Certain posts will alienate your followers or leave them bored or even antagonized. If you want to make your Facebook page a source of new customers and loyal followers, here are eight updates to avoid. Negative Comments About Your... More »8 Facebook Status Updates Your Fans Don’t Care About
When it comes to harnessing the social TV market, Facebook and Twitter are continuing to battle it out. A recent report shows that Facebook may be pulling ahead in this fight. Produced by both Facebook and SecondSync, a firm that works with social media television analytics, it provides a first look at the wealth of... More »Facebook Pulls Ahead of Twitter in Social TV Battle, But Can It Win the War?