There was a time when marketing on Facebook was virtually free. Brands simply had to post cool content to get free word of mouth advertising. These Facebook marketing methods did not generate much value but because they were so inexpensive, it was worth seizing the opportunity. Facebook marketing ROI now must be tangible. That era... More »5 Ways to Measure Facebook Marketing ROI
The collective groans heard around the office along with sighs of “this sucks” to the news that Google Reader is being retired on July 1, led us to search for a few alternatives that may make Reader a distant memory. Topping our list as the contender most likely to take Google Reader’s place is Feedly,... More »Two Alternatives to Google Reader
These days, while clicking through the pages of technology and marketing sites, you are likely to stumble across more than a few infographics and blog articles on how much data is being created every second. The instant I finished reading this entertaining but cynical Slideshare post I was left overwhelmed and anxious: 72 hours of... More »Surviving in the Content Jungle
If you’re in business to sell something, there’s strong chance you will notice patterns in the types of questions you get from potential customers. “Why are you more expensive than X? How does the free trial work? What other websites and tools do you integrate with?” To help you and your customer save time, it’s... More »8 Copywriting Tips for a Killer Business FAQ
Local is the new global! Marketing for brands has evolved and pundits are craving to go hyper local or what you call “Hyperlocal Marketing.” A new way of engaging consumers with brands in their vicinity. Seeing this trend catching up, Café Coffee Day partnered with Hoppr, a location based mobile app that we had reviewed... More »CCD Tie Up With Hoppr Sees Massive Check-Ins And Revenue For Its 1319 Outlets
I came across this awesome guest posting opportunity five minutes ago. Literally, five minutes ago. Five minutes later I wrote this post. Why? Well, I will discuss below, as my first line item. You learn things as a blogger, things which promote your success. If you are foolish you’ll ignore these lessons. If you are... More »9 Things You Will Quickly Need to Learn to Run a Successful Blog
“Tradition” is the watchword this year when it comes to Mother’s Day gifts, according to our annual Brand Keys survey of 5,200 men and women, ages 18-65. On the rational side of things, it turns out more than 9 out of 10 consumers (92%) plan to celebrate Mother’s Day some way, driving total spending to... More »Consumers Buying More Traditional, Emotional Gifts This Mother’s Day
Whether it’s a tweet, a paid search ad or content on your blog, your online content is representative of your brand. That means that yes, it is still imperative that you use correct grammar and spelling. With the 24-hour news cycle, and the chance for your mistake to go viral, it is important that you... More »5 Grammar Mistakes You Have to Stop Making Online
When Gartner reported in March that 42 percent of IT leaders have invested in Big Data or plan to do so in a year, a SiliconeANGLE headline read that Big Data was finally “going mainstream.” Gartner’s stats are impressive indeed. But if you really need confirmation that Big Data analytics is going mainstream, look what’s... More »Big Data And Baseball Fans: Business Analytics Goes Mainstream
Your customers are fond of you for a reason: You help them solve a problem. Something you sell makes a positive contribution to their lives. Think aboout it for a second: By virtue of your very existence, others are better off. That’s no small feat. At some point, though, every company drops the ball. You might drop... More »Creating Content for Sensitive Situations
Back in June of last year as I became aware of what was going on inside J.C. Penney headquarters I penned JC Penney’s Epic Rebranding Fail. I heard from some in the marketing world who thought my use of the word “epic” was too harsh. My response to them at the time was along the lines of... More »Why J.C. Penney’s Epic Mea Culpa Will Work
Chinese stocks are a disappointment in 2013 and, at this point, are looking to underperform the U.S. stock market for the fourth consecutive year. But while China sorts out its growth issues, across the East China Sea, Japan has been on a tear. The massive infusion of liquidity into the Japanese monetary system has driven... More »Why Japan Is Now on a Tear Toward Economic Recovery
There’s a lot of momentum building behind email marketing efforts. More and more people are using email; in fact, according to a study conducted by The Relevancy Group, 93 percent of consumers check their email daily. Consequently, email marketing has become a crucial way for businesses to engage and target customers and prospects online. According... More »5 Top Tips for Revamping Your Email Marketing Efforts
This sounds like a fairy tale, doesn’t it? Not so fast…. Few people currently question the opportunity social media has to revolutionize industries and companies. Many organizations are currently leveraging social media to transform their business by allowing them to engage with their customers, partners and influencers to offer a more consistent and real-time customer... More »Can Social Media Save Lives?
Building your brand on Kickstarter is no easy task. Staying afloat in the Kickstarter sea of anonymity requires strong branding, perseverance, and – of course – a fantastic product. Check out these four essential techniques for building your brand on Kickstarter. All examples are taken straight from four wildly successful Kickstarter projects. The 4 Essentials... More »Branding Tips to Kick Through Kickstarter Anonymity
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