Online content giant BuzzFeed, best known for its viral list posts, is currently in the process of expanding its outreach. In a multilingual world, BuzzFeed knows how important it is to allow access to its content all over the globe. The company plans to deliver content to Spanish, French, and Portuguese-speaking countries all over the... More »BuzzFeed To Deliver Outsourced Multilingual Content: Here’s How
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Social media is an industry that is changing every single day. Less than a decade ago, MySpace was the most popular social networking site in the world. Websites that were valued at nearly a billion dollars (Example: Bebo.com) are nowhere in the list of top social networks today. In fact, some of the biggest social... More »4 Social Media Reports That Will Get Your Mind Blown
Social media again fails to find appreciation from the present UPA government in the country. Addressing the conference of state DGPs/IGPs in the capital New Delhi, Union Home Minister Sushilkumar Shinde has once again lamented that “mischievous” use of the social media is sparking off communal trouble, ethnic clashes and reviving militancy in states like... More »Mischievous Use Of Social Media Is Sparking Off Communal Trouble – Home Minister Sushilkumar Shinde
Remember when… American cars were a quality joke but every scoffed at “Made in Japan”? Or when supply chain management meant cozy lunches for purchasing managers and sales reps? And how about when “lean” meant keeping shop floor pay low enough that the bodies didn’t impact the bottom line? In most organizations, change comes in... More »B2B Sales & Marketing – Why You Need to Blow it Up and Start Fresh
In September, Google+ announced some small updates to its platform. The news didn’t made huge waves, but these two new features could spark some big changes in the way people create and find content on the web. (Attention, content marketers!) Here’s what the updates will change, and what it means for you: Author Attribution for... More »Why Google+ Is Sneaking Up On Facebook
Your marketing strategy will never be complete if you don’t maintain a social media presence. Just like with anything else, taking proper care of your accounts can be extremely time-consuming and ineffective unless you have the right tools at your disposal. If you don’t have time to experiment with a large variety of tools in... More »3 Social Media Tools That Make Experts Happy
As business owners, do we really need more reasons for using Social Media? In case you haven’t heard about the benefits of using Social Media as a way to connect with people (customers or not) here is a great reason to use it — and how it is changing the world. On Sunday, November 17,... More »Facebook Creates Its Own Storm
Times have changed. At one time, being a professional automatically carried a certain prestige and clients could assume that almost any professional was solid. Things have changed. The notion of embedded trust has been damaged. Professionals often find that they need more client access, more ways to cross-sell and more opportunities to show the quality... More »Have You Changed? Are You Now a Trusted Advisor?
Facebook is by far the biggest social media channel, with an updated estimate of 1.26 billion people using the site, 699 million (updated for October) active users each day, and generate up to 645 million local business page views per week. Facebook has proved popularity amongst users is here to stay. Facebook can be thought... More »How to Use Facebook for your Business to Get Results
Does your email copy result in the profits you need? Do you have a massive email contact list? Did you generate your email leads from social media contests, compelling landing pages, or online coupons? Once you’ve gained a sizeable lead list, it’s how you nurture your leads through your sales conversion funnel that counts. In... More »8 Steps to Write Email Copy that Converts
The Internet’s profit potential has brought new businesses online in droves. While this is great for the overall business climate, there are side effects to the benefits of online business. Social media provides a perfect example of these side effects. While social media is built around genuine human communication, many businesses simply use social... More »4 of the Least Obnoxious Ways to Use Social Media to Reach Customers
The field service industry has undergone some pretty serious changes in the last decade with rapidly growing technological and mobile trends, as well as new and more demanding customer expectations. In the face of these evolutions, it can be easy to get overwhelmed or feel like you’re starting over. It’s important to remember, however, that... More »Focus on Preventive Maintenance: Simplifying Service Contract Management
If you haven’t jumped on board with influencer marketing yet, now’s the time! Influencer marketing has recently begun to gain popularity because it works well with the SEO trend of building authority. By building relationships with key influencers in your field, you can begin to establish your own authority in the field. What Is It?... More »Do You Really Need Influencer Marketing?
Fear of public speaking comes very close to the fear of death; Comedian Jerry Seinfeld mentioned it during one of his shows. For Seinfeld it may not be as bad, but for me it was always a big fear and I never really dared to be the lonely one at the podium. As a coach... More »Public Speaking: Turning My Fear Into Fulfillment
Social media, once the province of teenagers and the PR people who work for celebrities, crossed the chasm some time back and has become so mainstream that your grandmother probably has a Twitter handle. What’s even more interesting is that virtually all your buyers – whether you’re B2C or B2B – are using it as... More »Is Your Social Media Strategy Dynamic?