I loathe reusing a phrase that certainly jumped the shark long ago, but content IS king. In the “old” days (meaning 5 years ago), digital marketing meant posting and writing about your company, service or product. The times have changed considerably and those “old” ways of doing business are becoming obsolete, the catch phrase de... More »Content Quality vs. Quantity: The Timeless Debate
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The tech world is full of some intense rivalries. The rivalry between Google and Microsoft has been ongoing for many years, and there doesn’t seem to be an end in sight. As Google continues to grow and encroach on Microsoft’s traditional territory with their Chrome operating system and cloud services, Microsoft has realized it needs... More »Microsoft Adds Products To ‘Scroogled’ Campaign Attacking Google
In life we all make mistakes, we all know that, however some are more colossal than others. When it comes to marketing and advertising your business those mistakes can be pretty costly and quite harmful to your brand’s image, but on a plus side they can pretty darn funny! Here are some of the biggest... More »8 Of The Biggest Marketing Fails
Unless you’ve been living under a rock, you probably have heard a bit of hubbub around the release of the Xbox One and PlayStation 4 systems. Although Xbox One and PS4 have already hit store shelves, buzz has been generating around both consoles for quite some time. According to research and analysis from SDL, online... More »Xbox One Or PS4: Which Will Dominate The Holiday Season?
My editor at Penguin just sent me a new book she worked on called The 24-Hour Genius: Unlocking Your Brain’s Potential with Strategic All-Nighters, by Eric Epstein. The title and the cover of the book are very effective in that I understood the central premise as soon as I picked it up. And I immediately... More »Why You SHOULD Pull an All-Nighter
Blog commenting is key to online engagement. Commenting on someone’s blog typically leads to a reciprocal comment from that person on your blog. It’s the “I’ll scratch your back if you scratch mine” of the blogging world. How you choose to approach leaving comments on others’ blogs reflects on your status as an educated engager.... More »6 Tips for Deeper Blog Commenting
The digital advertising space is a competitive and technically advanced industry. Trends change at the speed of technological progression, yet one objective remains fixed: Accountability for Ad Spend. For many companies, one of the greatest aspects of digital marketing is the ability to track ad spend and subsequent revenue down to the penny. There is... More »Return on Ad Spend for All!
Being able to communicate with confidence is a game changer. It’s the difference between getting people to believe in you, or causing people to forget about you. If your customers believe you, they’ll buy your product. If venture capitalists are inspired by your passion, they’ll invest in your company. If your staff trusts your vision,... More »5 Quick Ways to Build Confidence in Business Conversations
OK – I’ll admit it. I’ve been a victim of dubiously acquired lists myself. It was early on in my email marketing career and I was approached by a smooth-talking salesperson at an online marketing tradeshow. This was long before I had discovered iContact and was schooled in email marketing best practices. My sales director... More »The Dubiously Acquired List – Learn From My Mistakes
Whether you’re Tesla Motors looking for alternative revenue streams or Joe Employee looking for some extra cash, more revenue streams is always better than less. For a business, it’s obvious; for an employee, it’s not quite so obvious. Why? It’s because businesses have the proper mindset when it comes to making money. They have a clear obligation... More »Why Every Cubicle Warrior Needs a Side Hustle
image credit: stuart miles/freedigitalphotos.net Is your social media strategy short-sighted? While 93% of marketers are now using social media for business, studies indicate that professionals at small and mid-sized businesses primarily consider it a platform for engaging prospects and customers. Too many organizations aren’t looking deep enough into the potential of social media as a public platform for... More »5 Forms of Social Outreach for Associations
As a broadcaster or advertiser, there are countless ways to research your audience, both online and offline. It can however, be a challenge to establish which disciplines are best to accurately analyse your audience, especially as audience behaviour is changing so rapidly in the wake of widespread smartphone and social media use. Marketers have long... More »TV & Social Media: Understanding Audiences in the Multi-Screen Age
Creativity – the one asset that your business will need for continuous success in the future. This is a necessity for everything you do, including your B2B appointment setting campaigns. Remember, there is no set formula in dealing with potential sales leads. It is either you get their deal or not. And with the kind of competition that you have to... More »Creativity Tips for Successful B2B Appointment Setting Campaigns
Fiat India introduces its latest launch – the Fiat Linea Classic with a punch. Based on the brand’s philosophy of creating ‘social content’ in order to drive communication in an interactive and personalized way, Fiat India has launched ‘Feel Big’ – an interactive online platform that makes you feel like a star. The ‘Feel Big‘... More »Fiat India Makes You Feel Big With Interactive Videos For The New Linea Classic
I spent most of the 90s in Asia – Taiwan and Hong Kong – so I can say with some authority that customer service back then was pretty awful. True story: a clerk in a Watson’s health and beauty store (a Hong Kong version of Walgreens or Boots) once insisted my cousin-in-law buy a certain... More »Today’s Asian Consumers *DO* Demand Great Customer Service