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The Crossroads of Influence Marketing
Business 2 Community - Sat, May 11, 2013 10:30 AM EDT
Influence marketing is at a crossroads. As we know it today, influence marketing is primarily defined by social scoring platforms like Klout, Kred and PeerIndex. However, while these platforms are decent starting points for brands looking to identify influencers, they don’t really go deep enough into contextual and situational human relationships to offer a true... More »The Crossroads of Influence Marketing
Social Media is Still Uncharted Waters
Business 2 Community - Sat, May 11, 2013 10:15 AM EDT
When you are embarking on a journey whose destination is uncertain, you have to get comfortable with uncertainty. When it comes to social media, uncertainty has been, and for the foreseeable future, will necessarily be part of its use in your marketing equation. These are uncharted waters. Everyone is still learning. So, small businesses simply... More »Social Media is Still Uncharted Waters
Two Birds, One Stone: Using Social Media to Build Professional and Company Brands
Business 2 Community - Sat, May 11, 2013 9:55 AM EDT
A few weeks ago, we visited our friends at Ringio, a virtual PBX provider, to deliver a social media workshop. As a startup inhabited by almost exclusively engineering types, social media marketing rarely rises to the top of the priority list, and when it does, it is met with a healthy dose of skepticism. Talking... More »Two Birds, One Stone: Using Social Media to Build Professional and Company Brands
What are Buyer Personas and Why Are They Important for Your Business?
Business 2 Community - Sat, May 11, 2013 9:30 AM EDT
“Think like your customer” “Put yourself in your customer’s shoes” and so on. These are some of the most repeated phrases of a business and like all other most cited words/phrases very few attention is paid to them. Every business owner/marketer agrees that you need to get an idea of your customer’s choices, his needs... More »What are Buyer Personas and Why Are They Important for Your Business?
The 3 Building Blocks to Content Marketing Strategy
Business 2 Community - Sat, May 11, 2013 9:15 AM EDT
I average about three speeches a week revolving around the topic of content marketing. At every one of those events I ask, “How many of you have a documented content marketing strategy?” That answer has never been more than 20 percent, and usually just a few hands are raised. Think about that for a minute.... More »The 3 Building Blocks to Content Marketing Strategy
Getting Sales Leads Out Of Tossed Training Wheels
Business 2 Community - Sat, May 11, 2013 9:00 AM EDT
Sales leads for advertising firms are more than just opportunities to exercise your skills. They are opportunities for your clients to make the most of your results. After all, there is only so much that commercials and web banners can accomplish on their own. Other areas of your prospect business should cooperate as well (and... More »Getting Sales Leads Out Of Tossed Training Wheels
Different Software Leads Can Be The Same Underneath
Business 2 Community - Sat, May 11, 2013 7:20 AM EDT
Having software leads from different industries does not always mean their demands will be drastically different. (Although, variety is the spice of life.) The differences are mainly on the surface and right underneath, a lot could actually remain the same. It is like the similarities between science-fiction and fantasy. The differences are only aesthetic but... More »Different Software Leads Can Be The Same Underneath
How to Use the Concept of Agile Development in Content Marketing
Business 2 Community - Sat, May 11, 2013 7:12 AM EDT
A big part of content marketing is coming up with great content on a regular basis. In fact this remains one of the biggest obstacles faced by content marketing professionals — producing enough content [source]. This problem isn’t just faced by content managers and marketers, even individual bloggers who want to make money off their... More »How to Use the Concept of Agile Development in Content Marketing
Blooming Businesses—Sales Leads Database
Business 2 Community - Sat, May 11, 2013 7:05 AM EDT
In order for business to bloom, the advertising company would need a great number of fresh and original contact information. Indeed, there are a lot of contacts out there that are ready to advertise to. However, the company should take the necessary precautions of advertising to these contacts; they are venturing into the unknown and... More »Blooming Businesses—Sales Leads Database
Greenest Ways to Get Around [Infographic]
Business 2 Community - Fri, May 10, 2013 11:45 PM EDT
We all do it just about every day—get up, get dressed, and go to school or work. But do you know how your commute impacts your carbon footprint? Close to 30 percent of the greenhouse gases released in the United States come from transportation. Each gallon of gasoline burned in an average car’s engine blows... More »Greenest Ways to Get Around [Infographic]
The Ultimate Wedding Cost Checklist Infographic
Business 2 Community - Fri, May 10, 2013 11:40 PM EDT
Whether you are planning a low-key affair or an over-the-top extravaganza, our checklist covers the main costs you will encounter when planning your special day. Top of our list are the rings so bearing in mind they will hopefully last a lifetime, quite a bit of thought should go into the estimates for these tokens... More »The Ultimate Wedding Cost Checklist Infographic
4 Important Advantages Hidden In Your Blog
Business 2 Community - Fri, May 10, 2013 9:56 PM EDT
Why We Recommend Having a Blog We’ve been recommending our clients maintain a blog for some time now. From a strictly SEO perspective, there are many ways to leverage regular blog posts for increased visibility and link popularity on the web and via social media. But there are other advantages to having a blog as... More »4 Important Advantages Hidden In Your Blog
Why Bluebirds Are for Lazy Marketers
Business 2 Community - Fri, May 10, 2013 8:55 PM EDT
There’s a phrase in sales that refers to opportunities that fortuitously seem to land in your lap as “a bluebird.” Bluebirds got their name as they appear to “come out of the sky,” a stroke of luck that leads to a sale from out of nowhere. On the surface, bluebirds would seem to be a... More »Why Bluebirds Are for Lazy Marketers
The Importance of a Strong Corporate Culture
Business 2 Community - Fri, May 10, 2013 8:55 PM EDT
Corporate culture is becoming increasingly important in the war for talent and retention at companies of all types around the world. Corporate culture is the personality of a company and it can’t be faked. Through social networks, review sites and word-of-mouth, a company’s culture is revealed. If employees are happy and fit in the culture,... More »The Importance of a Strong Corporate Culture
Speculation: Internet Currency & Top Level Domains
Business 2 Community - Fri, May 10, 2013 8:40 PM EDT
By now you’ve hopefully filed your taxes and received your refund – and if you buy and sell BitCoins, you definitely filed that information and any losses or gains, right? Sounds wacky but Forbes explains in a recent article that FINCen (the Financial Crimes Enforcement Network) considers the online currency to be a traded and... More »Speculation: Internet Currency & Top Level Domains

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Business 2 Community is an independent online community focused on sharing the latest news surrounding Social Media, Marketing, Branding, Public Relations & much more. Every day we feature the thought leadership of our open community of bloggers and aim to provide a balanced view of the business landscape based on industry news, trends and real-life experiences.

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