Two things have been consistent this winter: bad weather and bad economic news. And both just keep on rolling. With spring just around the corner, the weather will clear up; the U.S. economic news, on the other hand, might not be so lucky. Over the course of the last week or so, a raft of... More »More Economic Indicators Show Next to Nothing Has Changed for U.S. Investors
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A blog is one of a business’ most powerful potential tools when it comes to expanding their reach through digital marketing. Not only is it a chance to bring in new customers thanks to the ever present Google search, it’s a way to share information and new products and services with existing customers. Even more... More »Creating a Relevant Business Blog
No longer shall our kids speak in a language that we don’t understand. With 71% of adults now embracing social media and 42% of us using multiple platforms, we’re giving our kids a run for their money on the social networking stakes. So what might our Pinterest accounts say about our social status? And how... More »The New Demographics of Social Media [Stats]
Creative block. We’ve all endured it at some point. Urgent deadlines to deliver content that captivates the right audience at the right time through the right channel can sometimes result in content overload. Just like the lack of creative thoughts, too much information can be troubling for content writers because it can hinder organization and... More »Content Planning: Don’t Let It Get The Best Of You
Every time I drive my SUV, especially when I have to fill up the tank with premium gas, I quiver and think about downsizing to a smaller gas-efficient vehicle or some sort of hybrid. I remember back more than a decade ago when Canadian upstart Ballard Power Systems Inc. (NASDAQ/BLDP) was all the rage on... More »Tesla Soon to Be the Biggest U.S. Automaker?
People like to blame childbearing and childrearing for the fact that there aren’t more women in executive-level positions. However, while the Mommy track does have something to do with women falling off the fast track, it’s not the whole story. As a professional woman myself, I think I can fairly say that there are certain... More »4 Ways Women Hold Themselves Back
Key stock indices were going through a rough patch from the beginning of the year until early February. Now, they seem to have some momentum to the upside. With this, investors are asking what kind of upside potential is possible. Will the key stock indices continue to increase and break above their previous highs, or... More »Where to Invest When Key Stock Indices Struggle to Climb Higher
INinbox Review – the way to create a wide variety of e-mail campaigns By now, many consumers have grown very talented at recognizing spam when it hits their inboxes. At one glance, they can isolate the junk from legitimate e-mails and delete those e-mails with a few clicks–if those e-mails land in their inboxes, rather... More »INinbox Review – Optimized E-mail Campaigns
This is the second of a two-part series on a topic that’s near and dear to leaders everywhere… but one that may have become overly complex and burdensome. In the first installment published last week, I provided a simple roadmap for ensuring coaching success and began to deconstruct the process. Here I’ll complete the model... More »Coaching: Made Easy – Part 2
As PR, marketing and SEO merge to best serve audiences, new challenges will naturally arise. One of those challenges comes in the form of a language barrier. PR pros may not always know what the SEOs mean by the often-used acronyms, and if you’ve ever heard your PR colleagues talking or presenting and you don’t... More »Word Up: A PR Glossary for Beginners
We know, we know. You’ve been hearing it for years now. Every time a new year rolls around, mobs of us in the tech space report that this year will be “The Year of Mobile.” In our opinion, we’ve been right each year! Mobile has grown continuously by leaps and bounds. Even quarter-to-quarter, huge increases... More »2014 Is Finally The Year Of Mobile
If you are a small business serving a local community, you may not see the relevance for SEO and content marketing. However, many of today’s consumers research online even if they plan to buy locally or use a service within their communities. Local SEO is essential to making your business stand out from other local... More »3 Ways to Maximize Local SEO for Your Small Business
In a world of Twitter, Facebook, web-based fundraising and all the other social media and Internet possibilities, is there still a place for printed marketing materials to support your development program? As with everything else I’ve preached about fundraising, I think it all comes down to one key word: diversify! Diversifying your funding streams is... More »Marketing Collateral Materials: Do Nonprofits Need Them?
Frustrated with the state of your digital marketing program? Check out these 5 common misconceptions to make sure you’re not falling into a trap. Myth #1: Digital Marketing is All About Technology Many expect that once the technology is in place, their digital marketing dreams will become reality. It’s common for companies to think that... More »5 Digital Marketing Myths
You want authenticity? Here it is: I have been ill for more than two months — a cold turned to pneumonia and I am still wheezing and hacking. I have a toothache, an ear ache and a pinched nerve in my neck all at the same time. The unrelenting cold and snow this winter have... More »To Be a Great Blogger, Put On Your Bitch Mittens