Incipio Watson Case For Samsung Galaxy S4 Review
Business 2 Community - Wed, May 8, 2013 2:55 PM EDTIncipio Watson Case For Samsung Galaxy S4 Check out Incipio.com More »Incipio Watson Case For Samsung Galaxy S4 Review
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NSUI Mumbai President Suraj Thakur’s Suspension Trends On Twitter. Compromises The Party’s Online Reputation
Business 2 Community - Wed, May 8, 2013 2:55 PM EDTThe country’s largest and one of the oldest political party is facing the heat from media and social media for its students wing – National Students’ Union of India (NSUI). Formed in 1971, the student’s wing came into the limelight yesterday for its Mumbai president, Suraj Thakur being suspended. The party informed that the suspension... More »NSUI Mumbai President Suraj Thakur’s Suspension Trends On Twitter. Compromises The Party’s Online Reputation
Content Creation is Breaking News
Business 2 Community - Wed, May 8, 2013 2:00 PM EDTA newsroom is a bustling place with phones ringing, scanners relaying the latest emergency traffic and people scrambling to meet their deadlines. Change the scanner noise to a live webinar on your computer and this could be your marketing manager’s office. In the growing business of content creation, companies are becoming publishers and marketing managers... More »Content Creation is Breaking News
Can Marketers Do More With Social Media?
Business 2 Community - Wed, May 8, 2013 1:45 PM EDTI think we all can agree that social media marketing is now a fact of life. But how a company chooses to use social media is still open to debate —and it seems everyone has an opinion to share. Starting the conversation versus listening and responding Marketers are used to choosing channels to push out... More »Can Marketers Do More With Social Media?
The Changing Profile of the B2B Technology Buyer
Business 2 Community - Wed, May 8, 2013 1:40 PM EDTThere’s growing consensus that buying power is shifting away from the CIO. Recently, there’s been a lot of attention given to the changing profile of the B2B technology buyer. According to new survey results from Forrester Research, more than 40 percent of companies expect their CFOs to have more influence over IT services spending over... More »The Changing Profile of the B2B Technology Buyer
Man Plans, God Laughs; Now Reach For Your Dreams
Business 2 Community - Wed, May 8, 2013 1:30 PM EDTOne of the toughest things you have to do in life is to tell your child that being the best isn’t good enough. Every parent wants to give his or her kids the finest life has to offer. It’s written into our DNA, whether we like it or not. We teach our offspring to aim... More »Man Plans, God Laughs; Now Reach For Your Dreams
PR, Product Marketing, and Social Media Strategies From Daft Punk
Business 2 Community - Wed, May 8, 2013 1:17 PM EDTIt’s been eight years since the helmet-wearing French electronic duo Daft Punk last-released a new studio album. Their last release, 2005′s Human After All, was harshly critiqued by some fans. Since that stumble, they’ve since headlined a successful tour in 2007 and created the acclaimed soundtrack to 2010′s TRON: Legacy. Fast forward to 2013. Every... More »PR, Product Marketing, and Social Media Strategies From Daft Punk
5 Ways Your Brand Can Advance Your Career
Business 2 Community - Wed, May 8, 2013 1:15 PM EDTThroughout your career, your brand will always be a valuable asset. When you maintain a professional brand, you’re more likely to be noticed by managers. They’ll see your strengths and offer you opportunities as a result. Here are five ways to advance your career with your brand: Go the extra mile. Your work is important.... More »5 Ways Your Brand Can Advance Your Career
Unleash the Artist Within
Business 2 Community - Wed, May 8, 2013 1:00 PM EDT“Roberta” had to hold back tears as she heard her best friend, “Carla”, bluntly telling her the whole truth about her artwork. Carla revealed the piece should not be submitted to the gallery for an upcoming art show. Furthermore, Roberta was advised to look at the amount of artwork she has been selling versus the... More »Unleash the Artist Within
The 3 Step Approach to Marketing Analytics: Step 1 – Understand
Business 2 Community - Wed, May 8, 2013 12:30 PM EDTIn a previous post “A 3-Step Approach to Marketing Analytics” we outlined a simple methodology for the application of measurement and analytics in marketing. Despite widespread acceptance of the need to be more analytical and metric oriented in marketing, many marketers still struggle. This post explores step one “Understand” in more detail to identify the... More »The 3 Step Approach to Marketing Analytics: Step 1 – Understand
10 Things to Post on Social Media That Aren’t Your Blog Content
Business 2 Community - Wed, May 8, 2013 12:15 PM EDTEngaging your customers via social media is a day-in and day-out process that requires serious creativity and a continual effort to post relevant, eye-catching and informative material. You should simultaneously promote your brand and impress your customers. If this sounds like a lot to juggle, we understand; effective branding and customer interaction via social media... More »10 Things to Post on Social Media That Aren’t Your Blog Content
Elephants and Customers Never Forget!
Business 2 Community - Wed, May 8, 2013 12:00 PM EDTThis is the third post in our blog series commenting on the recent study by Dimensional Research on The Impact of Customer Service on Customer Lifetime Value It turns out that elephants aren’t the only ones who never forget! Customers are right there with them, especially if it has to do with a BAD experience!... More »Elephants and Customers Never Forget!
Social Island Interviews: 3 Top Comedians Talk Twitter
Business 2 Community - Wed, May 8, 2013 11:30 AM EDTA couple of weeks ago, I wrote a piece on the adoption of comedy by brands in their social media marketing. I used the analogy of a new stand-up comic breaking their way onto the club circuit, honing their skills, building a following and learning how to work the room. This time I thought I’d... More »Social Island Interviews: 3 Top Comedians Talk Twitter
Content Curation for Your Website [VIDEO]
Business 2 Community - Wed, May 8, 2013 11:20 AM EDTContent curation on your website can be a very powerful tool. Curation can create brand authority and awareness, all the while connecting your company to outside sources that can help to improve your blog presence. I sat down to chat with Pawan Deshpande of Curata and Bill Flitter of Dlvr.it to talk about curation’s benefits... More »Content Curation for Your Website [VIDEO]
Hey Consumer Brands – It’s Time to Get Your Social Service On
Business 2 Community - Wed, May 8, 2013 11:15 AM EDTNot long ago our Executive Vice President of Global Sales, Tom Eggemeier, posted a blog in response to a Time magazine article predicting a sea change in customer service strategy this year. Tom postulated that while customer service will become more important, it’s not that companies have ignored its importance in the past. It’s just... More »Hey Consumer Brands – It’s Time to Get Your Social Service On
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