When many people hear the question, “What’s your personal brand?” their hair stands on end. It can sound like you’re implying that a unique individual is reduced to the equivalent of a packaged product. The word “brand” isn’t typically associated with human qualities: Defining your brand requires you to take an objective, impersonal look at... More »A Great Personal Brand Can Shape Your Legacy!
All Articles From Business 2 Community
Building, growing and sustaining social communities was the theme for a keynote presentation I recently delivered for the Americans for the Arts, National Art Project conference in Portland, Oregon. Nurturing communities to earn the support and develop tribes of loyal brand evangelists takes time. Business leaders must learn fast that it is a journey, not... More »Building, Growing & Sustaining Social Communities
Do you need to deliver a sales or marketing presentation using your laptop or computer, but want to be sure that your prospects or clients will still be awake at the end? For a dramatic impact on your audience, you may want to consider skipping PowerPoint entirely. (Gasp!) Instead you may want to use a... More »Prezi: A Presentation in the Cloud
Are you using the right social media tools to manage your social media presence? As the demands on social media marketers increase, it can be difficult to find time to do everything. But there are some great tools that can help you save time and increase the effectiveness of your efforts. In conjunction with our... More »29 Social Media Tools for the Busy Social Media Marketer
The more I view this stock market, the more nervous I get. While Wall Street gets set for some terrific year-end bonuses and investors take some amazing gains off the table, I’m sensing some euphoric buying in numerous areas of the stock market. We saw what happened to hydrogen-cell car maker Tesla Motors, Inc. (NASDAQ/TSLA),... More »Why Sitting and Waiting Makes More Investment Sense Today Than Chasing Gains
Content marketing has been the latest buzz word for the past couple of years. I really believe companies are embracing content marketing and they are sharing more information about their products and services. This is all very good, but many people have not taken it to the next level and have started writing from the... More »Content Marketing Helps You Be More Transparent
As my regular readers know, over the past couple of months, I’ve repeatedly raised my concerns that the stock market is increasingly becoming out of touch with the underlying reality of our economy. Now, the latest batch of reports from companies is showing just how inflated the stock market really is. One market segment that... More »Even with Discounts Flooding Retail Sector, These Stocks Prospering
There’s just about two weeks left until Small Business Saturday, so we’re continuing our monthly mission of branching out in terms of the content we offer here for small businesses. Today, we’re talking payment gateways. Picking the right payment gateway for your online business is an important, but confusing, task. Not all of them are... More »Choosing a Payment Gateway for Your Small Business [Infographic]
The other day someone said to me, “When it comes to cold calling, it’s really just a numbers game. By reaching out to 100 people per day, there’s bound to be someone who says yes.” The comment took me by surprise and I thought to myself, “Wow, do people really think that’s all there is... More »Is Cold Calling Really Just a Numbers Game?
The demands on social media marketers continues to grow and distractions are everywhere. For many of us, it’s challenging to efficiently manage the day-to-day tasks involved with the constantly-changing landscape. With that, it’s important to streamline your social media initiatives as much as possible, in order to save time & stay focused. Our friends over... More »A Day in the Life of a Busy Social Media Marketer [infographic]
We recently sat down with a human resources director at a tech company in San Francisco to get practical interview tips to help you land your next dream job. Follow these tips and tactics and you may hear, “You’re hired!” Your resume gets you through the door and your personality gets you hired. It’s all... More »Interview Tips to Land Your Dream Job
It used to be. How many scenarios in healthcare and healthcare marketing these days start with it used to be? A lot, right? The industry is changing so dramatically. But it’s not just the industry that’s evolving – it’s patients, as well. For example, it used to be that patients were diagnosed by the same... More »Content Marketing in Healthcare: A Way to Help Patients Find (and Choose) YOU
With Google’s Hummingbird update, marketers like you need to focus your time and efforts on finding and implementing conversational keywords and providing valuable insights in your content marketing pieces. But that’s not it. You also need to be building up a cache of relevant inbound links. These links will build your authority and help you... More »Relevant Inbound Links Help You Rank Higher in the Search Results
Making a profit isn’t easy in the current economic climate, particularly when you even lose money on some of the work you do. With services firms having to deliver profitable work to succeed, these are my 8 top tips to stop projects heading into the red. 1. Don’t force your people into delivering perfect timesheets... More »8 Project Profit Killers to Avoid
Do you ever find your mind racing with a 1000 ideas about what to say and all your big thoughts are just jumbled in your head? Are you freaked out (think sweaty palms, racing heart, quivering voice) about taking center stage or standing up in the boardroom and letting your thoughts be heard? Worried about... More »What’s Your Biggest Presentation Challenge?