It’s been all over the news and social media. Facebook acquired global chat application WhatsApp for the sky-high price of $16 billion. Yes, that’s right, with a “B”. That’s sixteen times larger the acquisition cost that Zuck and co. paid to Instagram! If you’re unfamiliar with WhatsApp, it’s essentially a tool like iMessage or BlackBerry... More »Facebook’s Acquisition of WhatsApp is All About Audience Expansion
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If you’ve been paying attention, you know that focusing on Youtility and marketing apps is going to drive your business and grow your leads in 2014. The use of both of these will allow you to really focus on improving the customer experience. As we’ve said before, customers don’t want to just “land” somewhere —... More »3 Ways to Provide Youtility with Configurators
How do you describe yourself? What’s your job title, the letters that hangout behind your name or how do talk about yourself on a first date? Human beings love labels. We categorize. We put people (and ourselves) into tidy boxes that describe them perfectly (or not so perfectly). It’s how we make sense out of... More »Ditch Labels that Don’t Fit
You never get a second chance to make a first impression. That’s why your website’s homepage is one of the most important pages on your site. Your homepage is often the first touch point with a potential customer and the starting point where they try to understand your company and what you offer. The Problem... More »Using Video To ‘Skyrocket’ Your Homepage
Time and time again, the ROI of email marketing has been proven to be the highest out of any marketing channel, but which platform is the best to use? To answer this question, we conducted a detailed analysis of the two top email marketing systems: MailChimp and Constant Contact. I. The Importance of Email Marketing... More »Which Email Marketing Platform is Best for Your Business: MailChimp or Constant Contact?
What’s with brands getting cheeky in their commercials, you wonder. If mocking your competitor makes you look any better than them and gets consumers flocking to you, than it’s worth the mockery. But, that hardly ever happens. If your competitor is as cheeky as you, it can boomerang and they could end up with the... More »On Wafer Chocolate Wars. Cadbury Perk Or Nestle Munch, Who Won On Social Media?
Media interviews can be tough. Whether you are in front of the camera as the expert, or a PR pro behind it, constantly refreshing your skills makes a difference. Posts abound on how to prep for it, how to take control, what to wear and not wear, make-up tips and how to avoid looking nervous,... More »Media Interview Tips: Guyliner, Sound Bites & Prepping For HDTV
Simply put, customer experience is how your customers perceive their interaction with your organization. CEM or customer experience management is the line of business where we organize and manage the customer service actions and business operations to enhance the customer’s perception of their interaction with the organization. This infographic by CustVox, now owned by SandSIV,... More »What is Customer Experience? [Infographic]
If you’ve ever been convinced to buy your stocks up as quickly as possible because levels for one of your favorite products are running low, or because there’s a danger of production being ceased, you’ve experienced scarcity marketing. Women have experienced this with regularity throughout history. Discontinued lipstick is nothing to joke about.Keep reading to... More »Get It Now! – How to Use Scarcity Marketing
Social media is required for inbound marketing success. Social media best practices are vital in today’s increasing social business environment. Social media is always evolving, and social media best practices can quickly become obsolete. Therefore, companies need to make a real commitment to ongoing social media learning. If you think social media cannot benefit your business, you are wrong. Let... More »Accelerate Your Social Media Marketing
All content is about a story, and marketing is absolutely no different. Whether intentionally or not, every piece of content associated with our business becomes part of the story we tell our customers about who we are, where we’re going, and what matters most to us. But how do we make sure that what we... More »Implementing and Monitoring Brand Storytelling
When done right, webinars can be an effective and engaging marketing strategy that can achieve a range of goals: everything from establishing topic authority to lead generation and customer acquisition. Here at VerticalResponse, we highly recommend them and conduct a variety of free webinars every month on topics from content marketing, email design, search engine... More »5 Webinar Mistakes to Avoid
Because promoting B2B content marketing is more or less a social media exercise, too many people focus on how many social mentions such as tweets, likes and comments they are getting. Although these are nice to get, the real goal is to get clients. And B2B readers don’t usually leave as many comments. However, they... More »15 Reasons B2B Content Marketing Fails – #10 Focusing Too Much on Tweets, Likes and Comments
Sooner or later, every marketer must take a journey. It’s the journey from amateur to expert, from baby steps to giant leaps. One of the most difficult steps marketers take is on the wobbling path to tracking ROI. Whether the majority of ad spend is being directed toward online ads, billboards, or trade shows, the... More »The Marketer’s Journey to Accurately Tracking Campaign ROI as Illustrated in GIFs
The people over at Moz.com (an SEO consulting company) do a great video series called “Whiteboard Fridays.” Every Friday, they get up in front of the camera to talk about SEO-related topics and illustrate them on a whiteboard. Here’s a taste: And here’s a compilation of all their Whiteboard Friday video posts. So why are... More »The Biggest Secret To Killer Content Marketing With Videos