If you’ve been wondering what was going on in the Twitterverse at its inception in 2006, it’s now possible to find out. Thanks to Topsy, a San Francisco-based social-analytics company, you can delve into all past public user activity on Twitter. That’s over 425 billion posts that include text, images, videos, links and anything else... More »Topsy Lets You Search for Any Tweet in History
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Most writers, professional or not, know the first draft of anything isn’t fit for public consumption. It needs to be looked over, redone, looked over again, and so on and so forth. Besides, the first draft is just where you’re getting all your ideas together. But a friend who is just getting started on their... More »How Many Drafts Until Your Blog Post Is Ready?
Nearly all businesses, regardless of vertical or business type, are subject to some degree of holiday seasonality. For many B-to-B businesses, the winter Holiday season is among the slowest weeks of the year, as many employees and prospective clients are out of the office on vacation, and meetings are already focused on planning for the... More »5 Last-Minute Holiday Optimization Tips for your PPC Campaigns
Is Your Strategy Immature? What if there were a maturity model for inbound marketers? Seriously, I can’t be the only nerd that’s ever wondered this before. The unofficial intro to maturity models is that they’re what happens when a whole bunch of really smart people get together and use dozens of years of academic experience... More »28 Factors to Determine the Maturity of Your Inbound Marketing
Your employees are one of the best (and often underutilized) tools you have in your social toolkit. Your employees can help amplify your brand’s messages and help you tell the brand’s story. Plus – your employees’ messages will be more trusted than your brand messages. 90% of consumers trust recommendation from people they know and... More »Activating Employees in Social: Is Your Organization Ready?
When we first launched our company, we were tracking everything in Excel. We made hundreds of calls every day, sent emails by the thousands, and marked notes on every interaction in painful detail. In short, we wasted too much time trying to keep our data organized. Below is our list of nine amazing products that... More »9 Tools to Boost Your Inbound Marketing Strategy
Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. Digital asset management firm WebDAM found that marketing on... More »20 Statistics That Will Drive 2014 Marketing Strategies (Infographic)
Would you like to improve your Pinterest presence today? Building your presence on most social networks like Facebook, Twitter, Linkedin, etc. takes a lot of time usually. You need to learn about your audience, find great things to share, experiment with what exactly works, work on getting more followers, etc. But on Pinterest improving your... More »6 Easy Steps to Improve Your Pinterest Presence Today
Move over jealousy and hatred, there is a growing cause for injuries and deaths reported across the country, and these hospital and mortuary bills stem from greed. But more specifically Black Friday shopping greed; the midnight after Thanksgiving when grown men and women fight, stab and shoot their way to getting a $99 flat screen... More »Wal-Mart Black Friday Blood Sports: There’s An App for That
For a good while now hashtags have been a fantastic way to track social media campaigns through social media sites such as Twitter. When you create your own hashtags it also means you can get more relevant users involved in your discussion, they make searches easier and help your tweets become more visible, sometimes even... More »#HASHCORE Brings Clickable Hashtags To WordPress
Most people use their personal LinkedIn page for self-promotion and job hunting. What they don’t know is that it can be used equally effectively for promoting their companies. Currently on LinkedIn there are some three million company pages. In contrast, there are over 225 million personal pages. The chances of viewing a personal page are... More »Using Personal LinkedIn Profiles to Promote Companies
When it comes to your business, you must have a strategy for your social media marketing efforts. If you don’t have a strategy in place, you will not to really make good progress. At least not the progress that you will make if you do have the strategy working for you. The purpose of your... More »Strategy Must Drive Your Social Media Marketing
Is your SMB close to making the transition from “S” to “M”? If the holidays are about to turn your business from small to mid-sized, don’t wait for increased seasonal demand to max out your business phone system. Consider moving or upgrading to a cloud-based contact center, which can make the transition easier—AND help you... More »Double Your Holiday Power with a Virtual Contact Center and CRM
Mantis claims four pillars on which it stands: Business Intelligence, Software Development, Project Management, and Social Intelligence. While these are certainly offerings which Mantis provides, I would argue that the things that set us apart are different. Let me offer another four pillars that not only support us at Mantis but also support our clients... More »Alternative Pillars – A Value Creation System
Chicago’s Andy Crestodina has taught me many of the things I know about content marketing. I tracked him down and quizzed him about his guest blogging secrets and how to do keyword research in light of Google’s decision to encrypt keyword data. Transcript Adam Franklin: Hello, it’s Adam Franklin here, and I’ve got the pleasure... More »Andy Crestodina’s Guest Blogging Secrets