To defined “what is experiential marketing” we go back to its roots. Experiential Marketing – Also known as ” Relationship Marketing” Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.[citation needed As a practice,... More »What is Experiential Marketing?
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Managing your career is easy, right? There is always a promotion ahead of you, so if you keep climbing rung after rung, you should be able to continue your upward move. Until you can’t. The general school of thought is that a person’s career path involves promotion after promotion until the point that they have... More »Career Pathing for Non-Managers
By 2015, the Internet will connect 2.5 billion people and more than 15 billion devices. While those numbers are staggering, we have to ask: What do they mean? Some prognosticators have opined that CDs and DVDs will be collectors’ items by 2020. They further believe that before the decade is over, 14% of people won’t... More »What Does it Mean to Be in the Cloud?
It sometimes seems that you can’t attend a meeting without someone making a joke about “feeding the content beast.” Lately, I have been thinking a lot about the need for the beast to have a quality and balanced diet. Early in the process, it seems that your content program is like a new puppy. It’s... More »Quality Content Diet
Brace yourself, this may be shocking: Only 2% of shoppers make a purchase during their first visit to an online store, while 98% abandon shopping carts or continue to browse the web to compare prices and products. That’s a lot of customers exiting the sales cycle unconverted! These Kissmetrics statistics underscore the uphill battle most... More »Hooking Online Shoppers and Reeling Them In
Very rarely do you see email marketing at the top of any “what’s hot this year” list (unless, of course, you’re reading articles from the last century). But there’s no denying the power of this channel, even in 2014 — especially in 2014. Brian Solis opened his keynote at the Email Evolution Conference (EEC) last... More »Igniting Your Most Powerful Marketing Channel
If one of your goals this year is to reduce employee turnover, you’re not alone. Employee turnover is costly, aggravating, time-consuming, and it erodes hard-built teamwork efforts. An article in Fast Company discussed the issue of employee turnover, and it gave tips for reducing turnover and working with employees who are exhibiting toxic behaviors. Let’s... More »Reduce Employee Turnover with These Tips
Now when you think of asset management I’m sure you likely have a different picture in mind from what I’ll be talking about here today, but if your hopes are to become a pro blogger (one that gets paid for his/her time blogging) then it’s probably worth a read. An asset can have different meanings... More »Asset Management for Bloggers
What if you could trick your competitors into advertising for you? Would it be tasteful? Maybe. Controversial? Certainly. Effective at garnering viral social media attention? Undoubtedly. Just ask the folks at DHL, who recently created packages with temperature-sensitive coverings. Big, black boxes were shipped to difficult-to-find locations through carriers such as UPS, USPS, and TNT.... More »7 Brilliant Strategies from DHL’s (Disowned) Marketing Prank
Selling your business is one of the biggest decisions which you will take in your life. There are many reasons why an entrepreneur decides to sell their business and it’s always best to consider all options and possibilities before you make this decision. It’s best to prepare your Exit Strategy so that you can gain... More »What is The Best Possible Exit Strategy When Looking to Sell Your Business?
Even though a lot of us look at the online and offline world as two separate entities, there’s very little between them nowadays. Times have changed and the way a business acts online is just as important as it does offline. This is particularly the case for the way a business listens – in fact,... More »Why the Way Businesses Listen is Changing for the Better
I often find that when I mention the words online community to people, they respond with something like “Oh yeah, like Facebook.” It is for this reason I thought it would be a good idea to clear the air and make a distinction between the online communities and social networks. This is especially important for... More »Social Networks Vs. Online Communities
Just few years ago high-quality textual content was all you could desire for your successful digital marketing. However it is no longer enough – To win in this competition of contents you not only need to present a high-quality piece, but it should also stand-out from the crowd and be engaging. That’s why new tools... More »Video Is the New Face of Content Marketing [Infographic]
On the 18th and 19th of February a number of the world’s best social media and digital strategy thinkers met at the Recital Centre in Melbourne, Australia for the annual “Social Business” event. The keynote speaker was Brian Solis, principal of USA based Altimeter Group, futurist and the author of three books including “The End... More »Discussing Social-Business Transformation
I was watching the first season of NBC’s drama Hannibal because people told me it was good. It is! It can be gruesome, but the psychological interplay between the two lead characters is fascinating. While I was getting sucked into the storyline, an unexpected thing happened. I realized that there is a very interesting parallel... More »In Search of the Killer Persona