Inbound Marketing Trends and Tactics Truly great marketers are in the business of engaging people. Will inbound marketing last forever? It’s highly unlikely that people will be still using blogs, social media, and search to find branded solutions in a hundred years. But brands that research the way consumers find information, and nimbly adjust their... More »42 Tweetable Stats On Inbound Marketing Strategy
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Is it really possible to be secure when using the Internet? Recent hacking and other events raise a big question mark… Earlier this week, a friend and I went to see the movie, Disconnect. Without giving too much away, the film focuses on a number of different individuals, all of whom are negatively impacted by... More »Are You Really Safe on the Internet?
Social is the hot topic these days, especially in the B2B space. I love social media, and really think it can be a great value add to your organization -If you do it right! I have been working closely with our Director of Customer Success & Marketo Team Lead, Emily Salus, over the past few... More »All Social is Not Created Equal
In traditional marketing, much-coveted sales leads were immediately “thrown over the wall” to the sales team, which would then be tasked with following up, qualifying and—hopefully—securing the sale. Today’s marketing mix is vastly different and includes non-traditional forms of marketing, such as content marketing, that have changed the way sales leads are generated. Today, leads... More »3 Ways to Use Content Marketing to Generate Demand
There is a serious downside to the popular messaging apps and services in terms of empowering unscrupulous parties. As per this article at the Times of India, the Securities and Exchange Board of India SEBI has found out that mobile messaging services like Blackberry Messenger (BBM) and WhatsApp are being increasingly used to spread sensitive... More »SEBI Finding Ways To Check Manipulation Through Mobile Messaging Apps Like BBM, WhatsApp
Hi I’m Joe. I’m not looking for a new job and my current boss already knows how awesome I am. These were the two reasons I didn’t used to give a squirt about my ‘personal brand.’ How closed-minded was I? I have since learnt that a strong personal brand can do far more than win... More »Why Should I Care About My Personal Brand?
I went to hear Nate Silver speak last Tuesday as part of his UK speaking tour. You may have heard of him: an American statistician, pollster and data nerd (I’m not mocking him: there was a bloke in the audience with that written on a T-shirt. I sort of coveted it.) He correctly predicted the... More »Big Data: Only as Insightful as Those Analysing It
The rapid growth of Pinterestwas one of the big social media stories of 2012, and by all accounts, the platform is continuing to see strong growth in the first half of 2013. What was originally a platform used by women is now expanding across wider demographics, and some businesses are even using the network in... More »5 Ways Small Businesses Can Use Pinterest
The most common problem for companies when it comes to managing social media, is lack of time. Staying active on Twitter, Facebook, Pinterest, LinkedIn et al takes dedication and frequent attention, but there are other priorities around the workplace such as meetings, reports, sales etc. As we saw the other day, with The Curry Guy,... More »How to Schedule Social Media Posts
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Remember playing hopscotch? It was easy to play. All you needed was some chalk. Maybe you stole it from school. Life in the New Normal is very much the same game. Just like hopscotch it all depends when tile you land on. Just like in hopscotch, in the New Normal many people have one foot... More »Life in the New Normal is Just Like Playing Hopscotch
It’s been about 10 years since I picked up a guitar to make a concerted effort to learn how to make music. About seven years ago I started getting aches about my right elbow. Nothing severe, but enough of a niggle to stop me playing. A glass half full guy, I’m convinced at least the... More »Why Business Will Escape the Net
If you’re looking to increase your blog exposure and possibly create a new revenue stream, one way to do so would be through offering your blog via subscriptions on Amazon.com. In fact, the blog at MatthewLBrennan.com is now available this way. It’s a great way to increase exposure by placing your work in front of... More »Increase Your Blog Exposure And Create A Revenue Stream With Amazon
Entrepreneurs are well-aware that brand-building is a powerful tool and one of the key aspects to marketing. Without a strong brand, your company may get lost in the noise. Branding is the process of establishing a voice for your company and standing out from your competition. With a solid branding foundation, even the smallest businesses... More »Entrepreneurs: Crafting Your Personal Brand