Whether it’s a tweet, a paid search ad or content on your blog, your online content is representative of your brand. That means that yes, it is still imperative that you use correct grammar and spelling. With the 24-hour news cycle, and the chance for your mistake to go viral, it is important that you... More »5 Grammar Mistakes You Have to Stop Making Online
When Gartner reported in March that 42 percent of IT leaders have invested in Big Data or plan to do so in a year, a SiliconeANGLE headline read that Big Data was finally “going mainstream.” Gartner’s stats are impressive indeed. But if you really need confirmation that Big Data analytics is going mainstream, look what’s... More »Big Data And Baseball Fans: Business Analytics Goes Mainstream
Your customers are fond of you for a reason: You help them solve a problem. Something you sell makes a positive contribution to their lives. Think aboout it for a second: By virtue of your very existence, others are better off. That’s no small feat. At some point, though, every company drops the ball. You might drop... More »Creating Content for Sensitive Situations
Back in June of last year as I became aware of what was going on inside J.C. Penney headquarters I penned JC Penney’s Epic Rebranding Fail. I heard from some in the marketing world who thought my use of the word “epic” was too harsh. My response to them at the time was along the lines of... More »Why J.C. Penney’s Epic Mea Culpa Will Work
Chinese stocks are a disappointment in 2013 and, at this point, are looking to underperform the U.S. stock market for the fourth consecutive year. But while China sorts out its growth issues, across the East China Sea, Japan has been on a tear. The massive infusion of liquidity into the Japanese monetary system has driven... More »Why Japan Is Now on a Tear Toward Economic Recovery
There’s a lot of momentum building behind email marketing efforts. More and more people are using email; in fact, according to a study conducted by The Relevancy Group, 93 percent of consumers check their email daily. Consequently, email marketing has become a crucial way for businesses to engage and target customers and prospects online. According... More »5 Top Tips for Revamping Your Email Marketing Efforts
This sounds like a fairy tale, doesn’t it? Not so fast…. Few people currently question the opportunity social media has to revolutionize industries and companies. Many organizations are currently leveraging social media to transform their business by allowing them to engage with their customers, partners and influencers to offer a more consistent and real-time customer... More »Can Social Media Save Lives?
Building your brand on Kickstarter is no easy task. Staying afloat in the Kickstarter sea of anonymity requires strong branding, perseverance, and – of course – a fantastic product. Check out these four essential techniques for building your brand on Kickstarter. All examples are taken straight from four wildly successful Kickstarter projects. The 4 Essentials... More »Branding Tips to Kick Through Kickstarter Anonymity
According to the most recent figures, there are roughly 500 million Twitter users, and 288 million of them use Twitter regularly. As these figures expand, your social media marketing strategy will have to undergo constant revision to reach your small sliver of the Twitter pie. Whether you’re an old veteran or a newcomer, check out... More »Spring Cleaning for Your Twitter Account
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One of the great benefits that Facebook has offered businesses for a while now is a dedicated app just for managing Facebook Pages. The Facebook Pages Manager mobile app was designed from the beginning to make it easy for business owners and marketing agencies to log into and manage one or more Pages. Posting updates,... More »Rebuilt Facebook Pages Manager Is Faster And Easier
Weixin or popularly known as WeChat outside the Chinese market, surpasses WhatsApp in numbers. Hou Xiaonan, Tencent’s deputy general manager at the Global Mobile Internet Conference (GMIC), Beijing revealed yesterday that the company’s social messaging app WeChat now has 190 million monthly active users. The story was first spotted by Marbridge Daily. WeChat, the mobile... More »With 190 Million Active Users, WeChat All Set To Leave WhatsApp Behind
One of the most daunting tasks that nonprofits face is that of raising funds, and maintaining that fund base, so that they can continue to do the work for which they were created. The problem is that in this economy, every nonprofit is now faced with the job of competing with other nonprofits to get... More »5 Non-Traditional and Creative Resources for Nonprofit Donations
You spend a great deal of time and effort on your content. You make sure that your content is enticing and educational so that it benefits your target audience. Your goal is to compel them to want to read more. The appeal of your business blog You definitely understand by now that you need to... More »Enticing Your Audience With Your Blog
Facebook is reportedly in talks to acquire Waze, a community-based traffic and navigation app, which allows users to share real-time information. The price tag could be hefty: between $800 million and $1 billion. The deal is reported to be half in shares and half in cash. TechCrunch found a source who confirmed Waze and Facebook... More »Facebook Could Buy Waze For $1B
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